Event Recaps
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It’s Different Here — Creating for Pinterest
Event Recaps September 23, 2021Pinterest is building a place for creators to deepen engagement, grow an audience, and partner with brands to make money from their ideas. Pinterest's Colleen Stauffer discussed why inspiration is the new influence and what your brand can do to tap this valuable audience ready to create.
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Leveraging Multichannel Innovation at the United States Postal Service: 2022 and Beyond
Event Recaps September 23, 2021Chris Karpenko of the USPS discussed how to establish existing measures of success from the multichannel data marketer lens and how to keep those metrics in line with expectations for new products.
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Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity
Event Recaps September 23, 2021PepsiCo discussed its approach to consumer-centricity and the importance of using data to create personalized messages and consumer programs that drive engagement and loyalty.
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The Necessary Evolution of CRM to CXM: Ford Motor Company
Event Recaps September 23, 2021Kim Reedy, CRM strategy manager at Ford Motor Company, shared tips and insights for marketers looking to develop their customer relationship management (CRM) strategy into a customer experience management (CXM) strategy.
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Federal Privacy Update
Event Recaps September 22, 2021In this session, ANA's Dan Jaffe gave an update on federal privacy legislation.
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How Purpose Led Helzberg Diamonds to Discover New Consumers
Event Recaps September 22, 2021Helzberg Diamonds is a 105-year-old diamond retailer owned by Berkshire Hathaway with a history of innovation and a remarkable brand story. But like many retailers, the brand lost its focus, relying on driving the business through promotions.
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Purpose-Led Innovation
Event Recaps September 22, 2021World Vision Organization’s Chosen campaign garnered seven million views. For over 70 years, World Vision has been telling stories on behalf of children living in poverty. But what if a fundamental change to its core product could empower children with more choices and amplify their own voices?
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State Privacy Update
Event Recaps September 22, 2021In this session, Chris Oswald, Senior Vice President, Government Relations at the ANA, and Allaire Monticollo, Associate at Venable LLP, discussed the latest on privacy legislation at the state level.
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Managing Sponsorships During a Pandemic: How Wells Fargo Pivoted in Partnership with MLS and TED
Event Recaps September 21, 2021Wells Fargo outlined its approach to sponsorship marketing beginning in 2019, through the pandemic, and into 2021. The brand provided key insights into how it got creative during this extreme situation and how the learnings from these activations can affect strategies moving forward.
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No Bore. No Snore. A B2B Podcast That Works.
Event Recaps September 21, 2021Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this session, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.
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An Overview of Puma's Reform the Workplace Strategy
Event Recaps September 16, 2021Michelle Marshall, Head of Diversity, Equity and Inclusion at PUMA Group provided an overview of PUMA’s Reform The Workplace Strategy, highlighting key moments, their social justice reform platform, and how they are empowering women through their She Move Us campaign.
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From the Workplace to the Marketplace: Authentic Support of Diverse Communities
Event Recaps September 16, 2021Terrence Irizarry, Chief Inclusive Diversity Officer, shared Danone’s perspective on From the Workplace to the Marketplace: Authentic Support of Diverse Communities. Learn why this approach was initiated, how it’s being implemented, the results thus far, and what they are learning along the way.
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How the Pandemic Tested Standard Textile's Brand Purpose
Event Recaps September 16, 2021Standard Textile described how it developed and lived into its brand purpose.
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Less Isn't Always More: Unleashing the Potential of Longer-Form Video
Event Recaps September 16, 2021While a focus on efficiency has condensed video lengths from :30 to :15 to :06, there is still an important role for stories that take a bit longer to play out. Join P&G/Pampers and McKinney to learn what happens when you develop video with an eye toward true engagement vs. total impressions.
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Data Privacy and Security Regulation Update
Event Recaps September 15, 2021Speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.
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How to Fuel Your Targeting
Event Recaps September 15, 2021At an ANA event, CMO Jarrod Jordan discussed how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers. He also discussed what is takes to be agile enough to compete against rising newcomers and the big players that dominate the industry.
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Managing User Privacy in Enterprise Media Operations
Event Recaps September 15, 2021Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.
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The Growth of Privacy Legislation: State and Federal Implications
Event Recaps September 15, 2021In this session, the ANA’s government relations team provides an overview on the explosive growth of privacy legislation in the states and the impact this will have on national privacy legislation.
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Emerging Marketing Law and Trademark Issues in the Food and Beverage Industry
Event Recaps September 14, 2021A panel of experts from law firm Finnegan, Henderson, Farabow, Garrett & Dunner, LLP discussed emerging marketing law and trademark issues in the food and beverage industry, including risks associated with making certain claims about products.
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IP Issues with Creating and Licensing Fonts
Event Recaps September 14, 2021Farabow, Garrett & Dunner, LLP explored the various liability issues associated with the use of fonts and typefaces and the different licenses brands employ to mitigate risk.
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