Event Recaps
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Optimizing Client and Agency Relationships: 4P's 3.0
Event Recaps June 28, 2021In this session, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.
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The Growth of Supplier Diversity
Event Recaps June 28, 2021The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. This session shares survey results including: the specific diverse segments marketers are supporting; metrics used to assess progress; benefits; and challenges.
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The New Creative Economy
Event Recaps June 28, 2021For businesses to capitalize on the potential economic boom that may follow the COVID-19 pandemic, Johannes Leonardo’s Bill Afonso says they’ll have to be creatively brave.
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Understanding the Agency Financial Model and the Impact on Pricing Negotiations
Event Recaps June 27, 2021This workshop reviews the fundamentals of the financial structure of marketing service firms and how they price.
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Coloring a Diverse and Inclusive World
Event Recaps June 24, 2021Crayola discussed its partnership with a global skin tone expert and how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.
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Creating Authenticity and Finding Soul
Event Recaps June 24, 2021Disney discussed releasing its film, Soul, authentically and inclusively during the pandemic.
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draftLine Enables Anheuser-Busch to Make Agile and Data-Driven Creative
Event Recaps June 22, 2021draftLine shared how it capitalizes on social listening to keep Anheuser-Busch culturally relevant and engaged with trending online conversations.
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Stop & Shop’s Creative In-House Agency
Event Recaps June 22, 2021Stop & Shop shared four lessons learned in the course of establishing its own in-house design and production team.
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A Recipe for Seduction… and Success
Event Recaps June 18, 2021Learn how an intricate and complex partnership came together, from inception through pandemic-period production to a memorable and buzzy piece of branded content that surpassed all benchmarks and objectives fueled by a promotional plan worthy of a theatrical release.
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Data Strategies from Overload to Insights
Event Recaps June 18, 2021For marketers, data has always been the essential tool used to make critical decisions that affect their businesses. As our hyperconnected world continues to advance, it has become simple task to track every action a customer makes.
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Diversity in the Media Supply Chain — Town Hall
Event Recaps June 18, 2021In this “town hall” discussion, marketers shared perspectives and experiences in finding and working with diverse media suppliers.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Event Recaps June 18, 2021Learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.
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The ANA Programmatic RFP
Event Recaps June 18, 2021The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. Speakers in this session discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Event Recaps June 18, 2021eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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Advertising as a Service to the Consumer
Event Recaps June 17, 2021Shenan Reed of L’Oréal discussed how marketers can reach customers more effectively through advertising.
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Coffee with Kroger: Media KPIs in Action — How Unilever Used Retail Media to Drive Real Business Outcomes
Event Recaps June 17, 2021With unique challenges for brands in 2020, discover how Unilever used Kroger’s first-party data and advanced targeting capabilities to identify the most relevant audience and align tactics to meaningful KPIs.
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Connected TV (CTV)
Event Recaps June 17, 2021In this session, learn about key issues in CTV including making sense of a complicated landscape, optimizing creative, and measurement.
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Creating AI-Driven Member Benefits to Enhance Member Experience
Event Recaps June 17, 2021Recognizing that the world of online product reviews is rife with bias and blurbs that don’t cater to consumers’ specific needs, Consumer Reports designed an AI-powered product recommendation model that can take plain language requests submitted by users and deliver detailed, individualized product ranking reports.
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Four Critical Ingredients for the Post-Cookie World
Event Recaps June 17, 2021Learn why the future of addressability will require both marketers and publishers to build new connections and maintain unique integrations across authenticated and non-authenticated traffic.
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Future-Proofing Your Brand: Scenario Planning for Success
Event Recaps June 17, 2021This year has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. Business leaders need the right tools in their strategic toolkit, and that starts with a holistic view of measurement to understand what is working, why, and how.
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