Event Recaps
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Best Behavioral Science Secrets for Direct Mail Success
Event Recaps June 3, 2021Discover some of the best-performing behavioral science tactics in this example-jammed presentation, which reveals how to easily use proven, neuromarketing principles to drive direct mail success.
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Game Changer: Creating a Winning Playbook in Direct Mail
Event Recaps June 3, 2021Melissa Rosenhouse from ADT discussed how a best-in-class marketing skill set and a rigorous test-and-reinvest approach helped create a winning direct mail playbook.
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New Value for Direct Mail
Event Recaps June 3, 2021The USPS examined some marketing strategies and technologies that can assist marketers as they tackle a changing business landscape.
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Pepsi Leveraged Influencers to Deepen Consumer Engagement
Event Recaps June 3, 2021Tapping into consumers’ increased time on their phones and social media during the pandemic, Pepsi partnered with Echelon Entertainment to find a new way to meet audiences where they were while breaking through the noise in a saturated market.
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The ANA 2021 Response Rate Report — Initial Findings
Event Recaps June 3, 2021In this session, get a preview of the ANA 2021 Response Rate Report, which explores why brands are leveraging direct mail, how direct mail response rates are being tracked, which formats perform the best, and how direct mail usage will evolve in the next 12 months.
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What You're Missing About Today's Direct Mail
Event Recaps June 3, 2021In this presentation, Curtis Tingle with Valassis addressed some of the common myths and misconceptions about direct mail, such as it's too expensive, it doesn't connect with younger consumers, and it just doesn't work anymore.
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BIC’s Journey to Global Digital Acceleration
Event Recaps June 1, 2021In this session, the marketing team at BIC outlined their “Ws” framework, which uses five “W” questions to quickly identify important information and key goals for any given campaign. The framework has been critical to BIC’s pivot from brand marketing to performance marketing.
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Winning in a Sea of Sameness: Building a Stand-Out Brand
Event Recaps June 1, 2021In this session, the team at New Belgium outlined how they turned a cartoon from their six-pack packaging into a social media spokescreature who builds loyal relationships with beer drinkers, regularly goes viral, and has drastically improved the brewery’s overall sales.
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A Marketer’s View on Out-of-Home Advertising
Event Recaps May 27, 2021OAAA President and CEO Anna Bager interviewed Sophie Kelly, SVP of Diageo's North American Whiskeys Portfolio, on why this senior marketer champions OOH in the media mix. From her buy-side perspective, hear Kelly's thoughts on both merits and misconceptions surrounding OOH.
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How PepsiCo Built a Winning Brand Portfolio
Event Recaps May 27, 2021Katie Haniffy at PepsiCo Beverages and Sean McCaffrey at GSTV shared how a collaborative partnership across strategic planning and insights, content creation, measurement, and retailer relations helped PepsiCo win in the convenience and gas channel and beyond.
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How to Launch an Always-Ready OOH Campaign
Event Recaps May 27, 2021Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.
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How Influencers Helped New York City Fight COVID-19
Event Recaps May 26, 2021NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.
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Influencer Contract Must-Haves
Event Recaps May 26, 2021The law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.
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Leveraging TikTok Influencers to Generate Massive Virality
Event Recaps May 26, 2021DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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Maximizing Relationships with Influencers to Drive Relevance
Event Recaps May 26, 2021OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.
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Olay’s Transformation: The Influencer Effect
Event Recaps May 26, 2021Eric Gruen, VP of North America for Olay, discussed Olay’s influencer strategy, as well as how Olay is using STEM role models to increase the number of women in STEM careers by 2030.
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Tecate: Redefining What It Means to Be Unapologetically Mexican-American
Event Recaps May 26, 2021Learn how the iconic Mexican beer brand, Tecate, was repositioned to appeal to the new generation of Mexican Americans.
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The Bottom-Line Value of Diverse and Inclusive Influencer Marketing
Event Recaps May 26, 2021Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, discussed how to use influencers of all backgrounds to reach audiences of all backgrounds.
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Which Data Points Most Move the Needle on Influencer Campaigns?
Event Recaps May 26, 2021Kelsey Formost, Director of Content Strategy at leading Influencer Marketing platform Tagger Media, talks through the five data points that move the needle most when it comes to influencer marketing: what they are and where to find them, plus how to measure (and repeat!) campaign success.
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A Match Made on TikTok: Tips for Collaborating with Creator-Influencers
Event Recaps May 25, 2021A panel of TikTok creators offered tips to brands for working with influencers on TikTok.
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