Event Recaps
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Strategies and Tips to Keep Your Direct Mail Program Thriving
Event Recaps August 26, 2021Speakers from The International Fellowship of Christians and Jews, Feeding America, and Save the Children discussed how their organizations continue to invest in and adjust their direct mail program strategies.
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No Mo’ Silos! The Importance of Planning Holistically
Event Recaps August 25, 2021Speakers from Easterseals, Whitman-Walker Health, and Fuse Fundraising Group explained how to approach budget development of a nonprofit program in an integrated and holistic way.
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Up, Up, and Away!
Event Recaps August 25, 2021Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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Utilizing Platforms to Engage Millennials in Your Mission
Event Recaps August 25, 2021In this session, learn about Shriners Hospitals for Children’s digital celebrity video series, which achieved tremendous success in donor engagement and revenue, specifically with a younger audience, by leveraging new channels like IGTV and YouTube Giving Fundraisers to generate excitement and interest.
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Vaccinated! … Now What?
Event Recaps August 25, 2021The ripple effects of COVID will continue to resonate across the nonprofit industry for years to come. A panel of experts discussed how they have evolved their messages to fit the emerging needs of the audiences they serve to continue to stay timely, relevant, and top-of-mind with their constituent base.
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Building a Brand Through Community
Event Recaps August 20, 2021David Berkowitz, founder of Serial Marketer, shared recommendations on bringing people together around shared interests, ideas, and needs.
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How This Brand Spoke to the LGBTQ+ Community
Event Recaps August 20, 2021John Frieda Haircare leaned into its brand purpose to celebrate Pride Month and leveraged retailer programs to help further amplify their partnership with GLSEN and voices in the LGBTQ+ community.
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Behind Cooper Tire's Hybrid In-House Strategy
Event Recaps August 19, 2021For years, Cooper Tire relied on its agency to own and manage media, from owning tech contracts to executing the buys. In this session, learn how a series of events inspired Cooper to re-evaluate their strategy in 2019 and bring a portion of media in house.
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Benchmarking Your Customer Experience Management Strategy
Event Recaps August 19, 2021John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.
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VMware/Aquent Studios: Identifying and Developing a Trusted Creative Partner Relationship
Event Recaps August 19, 2021In this session, learn about VMware's approach to in-house creative operations and their journey of maximizing scalability and capacity and freeing up valuable internal bandwidth to focus on the highest impact work, all while identifying and developing a trusted creative partner relationship with Aquent Studios.
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Data Strategies — From Overload to Insights
Event Recaps August 18, 2021In this session, learn how marketers can turn their data overload into usable insights to shape future campaigns by understanding the metrics and KPIs that are actionable and most effective to their businesses.
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Driving the Movement to Zero Emissions
Event Recaps August 18, 2021Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. As the company prepares to roll out 30 new electric vehicles, Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future.
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How a Media Data Model Can Unlock Significant Value
Event Recaps August 18, 2021Many times, marketers focus on high level campaign metrics as a way of defining success. However, Ravi Patel, director of media products at PwC, helped marketing leaders understand what a connected media data model looks like and what value it can unlock.
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Pepsi and 7-Eleven Drive Sales of Pizza and Pepsi
Event Recaps August 18, 2021Learn how Pepsi’s shopper team leveraged advanced data and digital video partnerships to drive greater cultural relevance, elevate appetite appeal, and drive sales of Pepsi and Pizza at 7-Eleven.
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Putting Customers at the Center of Digital Financial Services
Event Recaps August 18, 2021Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.
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Solving Cookie Disappearance, Measurement Bias, and Privacy Adherence with Reach and Frequency Prediction for Virtual Consumers
Event Recaps August 18, 2021In this presentation, Marketing Evolution presents the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes in data-sharing policy.
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The Creative Commerce Evolution
Event Recaps August 18, 2021Jacquelyn Baker of VMYL&R COMMERCE explored the evolution of creative commerce and how marketers need to think beyond the confines of the digital channel alone to deliver on a new set of consumer expectations.
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The Current State of Addressability
Event Recaps August 18, 2021PRAM is a globally cohesive coalition of the leading advertising trade associations and companies designed to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.
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The Future of Data-Driven Marketing
Event Recaps August 18, 2021Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.
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The Next Frontier of Measurement
Event Recaps August 18, 2021A panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.
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