Event Recaps
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Making Brick and Mortar Relevant Through Experiential Marketing
Event Recaps November 2, 2021Trademark Properties shared examples of some of the tactics it has used to attract traffic to its malls and shopping centers.
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Media's Evolving Landscape
Event Recaps November 1, 2021In this session, L’Oréal USA’s Senior Vice President of Media, Shenan Reed, shared how L’Oreal’s internal rebrand led to a deeper understanding of media’s evolving landscape.
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The AI Marketing Canvas
Event Recaps October 28, 2021In this session, Jim Lecinski, associate professor of marketing at Northwestern University and author of The AI Marketing Canvas, provided a five-stage roadmap for implementing AI into marketing, sharing insights and action steps for brands.
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Trends in B2B and CX
Event Recaps October 28, 2021Matthew Powell from B2B International shared B2B customer experience (CX) trends of 2021 from his company’s latest research and explained how these trends will shift and evolve in 2022.
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AAPI Marketing Leadership: An “Industry ERG”
Event Recaps October 26, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. Learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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An Overview of the Once and For All Coalition
Event Recaps October 26, 2021The Once and For All Coalition shared its guiding principles and key objectives.
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Building More Equal, Inclusive, and Active Communities: A Look at Nike’s Multifaceted Approach to Supporting Native American and Indigenous Communities
Event Recaps October 26, 2021Nike shared how it supports the Native American and Indigenous community through the Nike N7 Fund.
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Coloring a Diverse and Inclusive World
Event Recaps October 26, 2021Crayola's Colors of the World pack includes 24 specifically formulated colors representing over 40 global skin tones. Hear about their partnership with a global skin tone expert and how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.
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Everybody In
Event Recaps October 26, 2021General Motors (GM) is dedicated to being the most inclusive company in the world. Heather Stewart, general director of global media and marketing services for GM, discussed the company’s journey in the wake of social justice movements and public commitments to Black-owned and diverse-owned media.
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Hispanic Creative Done Right
Event Recaps October 26, 2021Founded in 1999, Círculo Creativo USA is a nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market. The common mission is to improve the quality of creative work in the U.S. Hispanic market.
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Injecting Inclusion into the Creative Process
Event Recaps October 26, 2021AIMM research has empirically proven through over 300,000 Cultural Insights Impact Measure (CIIM) evaluations of more than 400 brands, that cultural relevance is a key effectiveness driver boosting ads' sales and content preference.
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Powering Potential Through Cultural and Diversity Marketing
Event Recaps October 26, 2021Della Ng at U.S. Bank discussed how the diversity, equity, and inclusion (DEI) lens is applied in marketing messaging and media, experiential activation, and community and employee engagement in several campaigns that deliver powerful engagement and results.
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SeeHer Promotes Storytelling with Authentic Representation
Event Recaps October 26, 2021SeeHer shared advice for how to create accurate representations of women of color.
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The Rise of History’s Biggest Untapped Market — It’s Hiding in Plain Sight
Event Recaps October 26, 2021Age Wave shared insights on why and how to market to older adults.
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The System Is Broken: Marketing to the Now America
Event Recaps October 26, 2021American Family Insurance shared details from her brand’s quest to disrupt the traditional agency model by having its agency of record and multicultural marketing agency begin working together on both general and multicultural marketing, thereby unlocking the power of diversity as a competitive advantage.
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Black Voices Matter: Taking a Stand for Sonic Diversity
Event Recaps October 25, 2021SXM Media outlined the history of racial bias in audio, known as the sonic color line, including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.
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Celebrating AIMM’S Five Years of Proactive Change and Advancements in Multicultural and Inclusive Marketing
Event Recaps October 25, 2021Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. Since then, AIMM has helped put diverse segments front and center in the marketplace.
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Connecting with Multicultural Audiences: ViacomCBS’s Approach
Event Recaps October 25, 2021ViacomCBS shared its approach to pursuing excellence in multicultural marketing.
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Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers
Event Recaps October 25, 2021In this insightful discussion, hear from a leading studio in the entertainment industry to talk about how authentic narratives and storytelling play a critical role in bringing accurate AAPI portrayal to the big screen and what that means for brand partners and their consumers.
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Frito-Lay’s Efforts on Behalf of Multicultural Causes
Event Recaps October 25, 2021Frito-Lay detailed some of the efforts that it and its parent company, PepsiCo, have been making to support equality for minority and marginalized communities.
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