Event Recaps
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How an Asian-American Agency Took a Stand Against Hate
Event Recaps August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
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Inspired by Service
Event Recaps August 4, 2021Unilever explored the advantages of taking a human-centric approach to engaging consumers and leveraging services and programs to inspire people to take action against societal challenges. The company shared case studies of brands having a positive impact on consumers’ lives, independent of its products.
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Inspiring Girls to Create a Better Tomorrow
Event Recaps August 4, 2021Ideas and inspiration can come from anywhere. Susan Warner, VP of talent and community engagement at Mastercard and founder of Girls4Tech, spoke about how the company is committed to motivating young girls to build STEM skills that will help them become leaders of tomorrow.
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Life Is Good: Optimism Over Adversity
Event Recaps August 4, 2021Michelle Bender, director of social and content at Life is Good, shared some key lessons and insights her brand learned as it navigated social media during the pandemic, when many people felt anxiety and negativity, emotions that run counter to Life is Good’s ethos of optimism.
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Measuring Impact of the World's Most Important Inspirational Messages
Event Recaps August 4, 2021James Slezak and Al Torres, both from media metrics technology firm Swayable, explained how brands can ensure their inspirational messages are creating the desired impact on consumers, and how they can measure the change in brand perception.
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Time to Get Personal with Purpose
Event Recaps August 4, 2021Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.
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Using Human Truths in Brand Building
Event Recaps August 4, 2021Pearle Vision’s Doug Zarkin explained how the company used the power of small but meaningful human truths to succeed in a hyper-promotional category.
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Event Recaps August 3, 2021In this session, Kia Motors shared how it used the Superbowl to bring awareness to issues facing disadvantaged youth.
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Build a Bigger Table: Diversity and Marketing
Event Recaps August 3, 2021Erin Harris of the tequila brand Lobos 1707 discussed the importance of diversity in the marketing industry.
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Driving Business Growth by Seizing 2021's Best TV Video Innovation
Event Recaps August 3, 2021In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.
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Empathy at Scale
Event Recaps August 3, 2021Twitter helped Mondelēz bring personalized connections to life through the #EmpathyEngine — a first-to-market, custom solution designed to deliver personalized experiences between a brand and a consumer.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Event Recaps August 3, 2021Amy Smith of TOMS shared how her brand updated its impact model, shifting away from its one-for-one model to one focused on funding grassroots organizations improving society at the local level.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Event Recaps August 3, 2021Greenleaf Foods’ COO Adam Grogan shared how the industry leader, through its brands Lightlife and Field Roast, built deeper, lasting connections with consumers by revamping and re-branding products to meet their unique health needs and making sustainability a key business principle.
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How Mars Is Making the World Smile Through Better Moments
Event Recaps August 3, 2021Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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Inspiration from the Outside In
Event Recaps August 3, 2021BraunAbility, a manufacturer of wheelchair-accessible vans and wheelchair lifts, gave voice to the mobility disability community.
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Leveraging Influencers to Establish Brand Values
Event Recaps August 3, 2021Tagger Media and Bubs Naturals shared best practices for identifying influencers that can amplify a brand’s values and help establish brand voice.
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Purpose Driven Innovation and Driving Brand Love
Event Recaps August 2, 2021In this session, Barkley explored how younger consumers’ purchasing decisions are increasingly influenced by the social, environmental, and economic impact of a brand, and shared best practices in identifying and executing that purpose in a way that facilitates change and fosters customer loyalty.
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B2 Awards: Live! The Science of "Why": How Brand Purpose Powers Business Performance at Thermo Fisher Scientific
Event Recaps July 23, 2021Senior marketing leaders from one of the world’s largest life sciences companies, Thermo Fisher Scientific, and its agency partner Retina, the ANA 2020 B2B Agency of the Year, discussed the global transformation of Thermo Fisher Scientific’s Gibco brand.
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B2B Branding Tenets Across the Customer Experience
Event Recaps July 23, 2021What makes a strong and lasting brand? And why is crafting and maintaining a powerful brand critical even in the days of data-driven marketing?
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Building Brand Health with Purpose
Event Recaps July 23, 2021Bloomberg Media Global CMO Anne Kawalerski and Bloomberg Media Global Head of Data Science and Insight Michelle Lynn provided new insight on how purpose influences brand leadership for the long term.
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