Event Recaps
-
Diverse Talent Enhanced Our Creative and Drove Sales
Event Recaps March 16, 2022Sprinkles’ CMO Michelle Wong shared some of the things she has done during her short time at Sprinkles to elevate diversity and better leverage it in creative. She also shared some of her thoughts on her approach to staffing to achieve true diversity throughout every extension of the Sprinkles organization.
view -
E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Event Recaps March 16, 2022Michelle Clark, senior director of creative at E&J Gallo Winery, walks through some of the core practices required to serve a wide portfolio of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
view -
Embracing Wonderful
Event Recaps March 16, 2022Speakers from The Wonderful Company talked about how they operate their unique in-house model, as well as successes and lessons learned along the way.
view -
Increase Ad Effectiveness by Listening to the Customer Voice
Event Recaps March 16, 2022Learn how DISQO has approached the changing advertising landscape and how you can increase brand and behavioral campaign lift by listening to the customer voice.
view -
Lenovo’s "Get Got by a Gran"
Event Recaps March 16, 2022Jeremy Swiller, director of brand operations at Lenovo, shared how his in-house team successfully tapped into empathy for its “Get Got by a Gran” campaign, which provided senior citizens some much-needed human connection during COVID-19 lockdowns.
view -
Orangetheory Fitness: Motivating More Life
Event Recaps March 16, 2022Orangetheory Fitness chief brand officer Kevin Keith spoke to how the brand’s in-house creative team is playing a role in motivating a shared community of almost one million members across the globe to live longer, more vibrant lives through their workout.
view -
Turning the Dial in the Wrong Direction: The Secret Ingredient to Leading Successful In-House Agency Transformations
Event Recaps March 16, 2022In this session, learn how training to get comfortable with the uncomfortable can unlock the mindset required for increased in-house agency growth.
view -
Up Close with Social Personalization
Event Recaps March 16, 2022Social personalization has gone from a pipe dream to a necessity when it comes to how brands plan social media ad campaigns. In this session, learn about the major challenges and opportunities and get concrete tips for what to do next.
view -
Lessons from In-House Leaders
Event Recaps March 15, 2022HP’s Carlos Ricardo and Sony Interactive Entertainment’s Jessica Cipolla-Tario shared lessons learned from running in-house agencies at their respective organizations.
view -
Marketing Hot Pockets to Gamers
Event Recaps March 15, 2022Nestlé successfully promoted Hot Pockets by finding a novel way to leverage Twitch, the live-streaming platform so popular with gamers.
view -
Meeting Global Demands with Your In-House Agency
Event Recaps March 15, 2022Mandy Janicki spoke about her journey of regionalizing UL's Creative Studio team and discussed what she learned from her designers, copywriters, and clients. Tracy Miller walked through UL's regional design strategy and discussed the outcomes of her team's research as well as next steps.
view -
ANA Government Relations Update
Event Recaps March 9, 2022In a fireside chat, the chair of the ANA's Email Excellence Center Committee, Matthew Vernhout, interviewed ANA DC leader Chris Oswald and D. Reed Freeman, Jr., a partner at Venable LLP, on what ANA members and email practitioners shared as a key concern — advocacy.
view -
Buyer Beware: Understand Your ADUs and Their Effect on Inflation
Event Recaps March 4, 2022Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).
view -
CTV’s Place in the Media Mix
Event Recaps March 4, 2022Despite the potential of connected TV (CTV), Boehringer Ingelheim’s DJ Perera cautioned that there are many things for marketers to consider before making an investment. Perera outlined key questions marketers must ask themselves, the pros and cons, and action steps marketers must take before they make the CTV investment.
view -
Eyes Wide Open — Key Legal Considerations Impacting Your Media and Advertising Initiatives
Event Recaps March 4, 2022Reed Smith LLP offered recommendations on how brands can mitigate the legal risk of working with AdTech, agencies, and influencers.
view -
Programmatic Media Transparency — Leveling the Playing Field
Event Recaps March 4, 2022The ANA, PwC, and TAG TrustNet discussed the continuation of an in-depth study into the programmatic media supply chain with the objective of supporting brands in optimizing their investment into their own supply chains.
view -
The Media Industry Talent Crisis
Event Recaps March 4, 2022What is it that is keeping young talent from entering into and veteran talent from remaining in the media industry, and what are some potential solutions to this problem? A panel of leaders from various disciplines within media convened to discuss these questions and more.
view -
Why Marketers Should Increase Their Investments in News
Event Recaps March 4, 2022MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.
view -
A Leader’s View of Media Measurement
Event Recaps March 3, 2022Bloomin’ Brands’ Danielle Vona offered a CMO’s perspective on her organization’s development of an improved approach to media measurement.
view -
Cross Media Measurement
Event Recaps March 3, 2022A panel of key players and advisors came together to give an update on what the ANA’s Cross Media Measurement initiative is, the problems it is attempting to address, where it currently stands in development, and what the timeline for a roll out looks like.
view