Event Recaps
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Basics of Advertising: A New Take on Substantiation, Disclosures, and Social Media
Event Recaps November 15, 2021Gonzalo Mon, partner at Kelley Drye & Warren LLP covered important principles of advertising law, including prerequisites to prove expressed and implied claims in branded ads, the type of proof required for these claims, and how to make disclosures.
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Basics of Promotion, Sweepstakes, Contests, and Gaming
Event Recaps November 15, 2021This session will provide an introduction to sweepstakes and skill contests and the key terms you will need to best understand the rest of the conference.
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Cause Marketing
Event Recaps November 15, 2021Learn the latest developments affecting cause marketing, including charitable sweepstakes, legislative initiatives for online fundraising platforms, and the convergence of cause marketing with sustainability and environmental social governance (ESG) programs.
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CBD, FDA, and Obstacles to Cannabis Marketing
Event Recaps November 15, 2021In this session, speakers will discuss topics such as: the legal difference between Hemp and Marijuana, the importance of Intended Use in marketing CBD/Hemp Products, selected state and federal regulatory roadblocks, and examples of compliance/enforcement actions in marketing of CBD.
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Consumer Reviews — Hotly Contested and Heavily Litigated
Event Recaps November 15, 2021This panel will look at emerging issues with regard to the use of consumer reviews, including the responsibilities of third-party review sites, key FTC concerns around advertiser’s use of reviews, including review moderation and typicality, and the FTC’s recent notice of penalty letters.
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COVID and Corporate Social Responsibility Changed Marketing and the Law: A Cross Disciplinary Review
Event Recaps November 15, 2021Many companies sharpened their marketing focus on doing good in 2020 and 2021 — from pandemic relief and support efforts, to social justice issues, to environmental concerns, and beyond. These efforts brought with them a host of legal concerns that had to be navigated by companies and their legal teams.
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Criminal Intent-Protecting Your Brand in the Digital Space
Event Recaps November 15, 2021While the rise in cybercrime may be alarming, there are several legal avenues available to companies to dismantle the criminal infrastructure hosting the fraudulent content. This panel will discuss those tools and provide practical tips to protecting your brand against the rise in cybercrime.
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Digital Accessibility — Opportunities and Challenges
Event Recaps November 15, 2021In this session, learn about navigating digital accessibility from regulatory, DEI, ESG, and competitive perspectives.
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Earned Media and Advertising: Legal Issues and Mitigation Strategies
Event Recaps November 15, 2021Margaret Esquenet from Finnegan, Henderson, Farabow, Garrett & Dunner, LLP explored other options for companies to get their message across beyond paid advertising or branding.
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Food Marketing Claims
Event Recaps November 15, 2021What is food? From meat to milk, and everything in between. The panelists will discuss the latest trends in food law marketing claims, litigation, and legislation.
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Gaming, Gambling, and Fantasy Sports
Event Recaps November 15, 2021This session will give a broad but detailed overview of the laws, rules, and regulations around gaming, gambling, and fantasy sports that will attempt to cut through the clutter and provide a structured thought process within which to advise clients conducting business in these areas.
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Global Marketing: Sweepstakes, Contests, Hot Topics, and Cultural Mishaps Along the Way
Event Recaps November 15, 2021This Global Advertising Lawyers Alliance sponsored panel will feature speakers from Canada, India, Mexico, and the Netherlands. The panelists will provide an overview of sweepstakes and contests in their country and then cover the latest hot topics in advertising and marketing law.
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Global Privacy — State Federal and International Regulation
Event Recaps November 15, 2021This session covers some of 2021’s most significant privacy developments and what it means for companies’ compliance efforts.
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How to Defend Against Consumer Class Actions: Leading Litigators’ Perspective and Practical Teachings
Event Recaps November 15, 2021This session covers recent class action trends in the advertising space and offers strategies to avoid, defeat, and settle class actions.
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Influencer Agreements and Enforcement and the Agency’s Social Data and Activation Technology
Event Recaps November 15, 2021Hear from a panel on what businesses should be doing to protect themselves from investigations or [gasp!] lawsuits seeking civil penalties for failing to toe the line with their influencer marketing tactics.
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Keeping Up with Millennials: How to Counsel Effectively on Recent Industry Crazes
Event Recaps November 15, 2021The last twelve months were enough of a whirlwind, and our workday now involves counseling on things we'd never even heard of a year ago: Clubhouse, Nifty Gateway, Stitching, TikTok, and more! This session will highlight some recent industry trends and the legal issues they present.
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Landmines!! The Commercial/Editorial Speech Divide, Native Advertising, and Section 230 of the CDA
Event Recaps November 15, 2021This session will provide an overview of Section 230, including the purposes behind its enactment and how its shaped the modern internet.
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Launching the New Smart Product — Data Extraction, Cross Linking IOT, and the Explosion of Laws and Technologies
Event Recaps November 15, 2021In this session, learn why brands, publishers, agencies, and the ad tech community must incorporate data ethics, mitigate bias, convey value, and bolster trust – all concurrently – within and across all the data interaction points crucial to authenticate and cultivate customer value and identity.
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Law and Video Games and In-Game Advertising
Event Recaps November 15, 2021In this session, learn about legal and regulatory issues surrounding video games and in-game advertising.
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Live Entertainment and Experiential Marketing
Event Recaps November 15, 2021Panelists from Mastercard, Vivid Seats and WarnerMedia offered their insights on how they were able to navigate around COVID-19 challenges surrounding experiential marketing activations and campaigns.
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