Event Recaps
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Marketing Compliance: The Future of Privacy Experiences and Trust
Event Recaps November 15, 2021California, Canada, Europe — privacy laws are gradually being introduced and enforced all over the world. Data, trust, and compliance are three big focus areas for businesses. Join this session to learn about the state of the industry contributing to the future of privacy and trust.
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Marketing to Multicultural Communities Opposing Forces/Diversity/Inclusiveness vs. Privacy Limits: Session Presentation
Event Recaps November 15, 2021Social issues combined with the losses experienced by many multicultural communities due to the COVID-19 pandemic has resulted in many brands embracing multicultural marketing in 2021. This session will discuss some of the legal and privacy issues that brands must consider when setting up such programs.
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Reaching Consumers by Text, Phone, Email, and Direct Mail — The TCPA Litigations
Event Recaps November 15, 2021This session will provide an overview of the laws and rules governing direct mail, email, telemarketing, and SMS marketing and strategies for avoiding regulatory scrutiny and consumer class actions.
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Real-Time Marketing
Event Recaps November 15, 2021This session will explore the key issues in social media and real-time marketing with a unique team of panelists.
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Retail Marketing 2021: Emerging Issues in an Electronic World
Event Recaps November 15, 2021Learn how increased emphasis on electronic marketing and buying has fueled a slew of issues, including price matching, antitrust implications, digital marketing rules of the road, geo-tracking, and other increasing privacy concerns and regulations.
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Shining the Light on Dark Patterns
Event Recaps November 15, 2021This breakout session will discuss the legal trends, practical challenges, and litigation and enforcement risks associated with dark patterns.
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Sports Marketing: League Player and Team Issues, Ambush Marketing, and Morals Clauses
Event Recaps November 15, 2021This panel will explore growing issues advertisers face when sponsoring events with leagues and teams, navigating the cancel culture, developing strategies with marketers to help navigate messaging, and how to address athlete conduct relating to moral clause and moral clause-adjacent issues.
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State and Local Attorney General Enforcement
Event Recaps November 15, 2021In this session, learn about enforcements from attorneys general at the state and local level.
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Trademark and Copyright Developments in Advertising
Event Recaps November 15, 2021This session will provide an overview of new and key existing soft IP issues arising in advertising and marketing campaigns.
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Turbulent Times for Entertainment Companies: Live Streaming, Talent Restrictions, Co-Promotions, and Content Security Issues
Event Recaps November 15, 2021This panel will discuss the various ways in which the pandemic has disrupted and changed the movie industry, exploring, among other things, the effects on production, distribution, and marketing, as well as the creative business solutions that many have encouraged during these remarkable times.
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Update on the Belgian Data Protection Authority’s Investigation of IAB Europe
Event Recaps November 15, 2021In this session, we'll look at new U.K. and EU member state guidance and enforcement on cookies and tracking, the impact of the new EU Standard Contractual Clauses (and U.K. International Data Transfer Agreement) and supplemental measures requirements, and more.
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Working with Influencers and Celebrity Talent: Content Production in a New Era
Event Recaps November 15, 2021In this session, a panel will talk about some of the legal landmines and key contract considerations when working with influencers and celebrity talent.
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Blending Purpose and Marketing Strategy
Event Recaps November 12, 2021Heather Freeland, VP of marketing at Lyft, shared her insights on how to find the balance between brand and performance marketing, effective approaches to brand purpose, how her brand leverages data in decision making, and things every young marketer can do to advance his or her career.
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The Innovation Playbook for Marketing’s New Era
Event Recaps November 12, 2021Samsung’s Michelle Crossan-Matos discussed new strategies for how brands can be forward-thinking.
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The Value of Brands
Event Recaps November 12, 2021Shelly Lazarus drew on her experience helming the famed agency Ogilvy to offer her perspective on a brand-building.
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A Perfect Match Drives Killer Results Through Influencer Marketing
Event Recaps November 11, 2021In this session, BEN Group and Sony highlighted the influencer marketing campaign that they created for the launch of Sony's X Series Wireless speakers.
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Marketing Across the Metaverse
Event Recaps November 11, 2021At an ANA event in November 2021, R3 looked at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.
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A Blueprint for B2B Brand Performance
Event Recaps November 10, 2021Doug Novack, managing director of business and industrial markets practice at Google, and Peter Dewey, director and partner at Boston Consulting Group, shared key findings and actionable steps discovered within research that sought to identify key principles of effective B2B branding.
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B2B and the Importance of Brand Marketing
Event Recaps November 10, 2021A panel of experts discussed the importance of brand marketing for B2B companies.
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Driving Performance Through Integrated Online and Offline Direct Marketing
Event Recaps November 10, 2021Direct marketing is no longer channel-centric, unidirectional, and static. This panel of industry experts discussed how they’ve successfully integrated online and offline direct marketing strategies into one multichannel effort.
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