Event Recaps
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How the J.M. Smucker Co. and Kroger Are Shaping the Next Chapter of Programmatic Media
Event Recaps March 3, 2022In this session, Jill Smith of Kroger Precision Marketing, along with Kelly Sweeney of the J.M. Smucker Co., introduced the new Kroger Private Marketplace, a solution that’s helping brands unlock the potential of retail data in the programmatic space.
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Looking Back and Looking Ahead in Currency: What's Still True, What's Changing, and What It Means for Brands
Event Recaps March 3, 2022Technology has fundamentally changed how consumers use media; how that consumption is measured; and as a result, how advertising can be bought and sold. Currency will never be the same, a change that may be the best news for brands in 100 years of media measurement.
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Marc Pritchard Offers Five New Directions for Marketers to Take Media In
Event Recaps March 3, 2022Procter & Gamble’s Marc Pritchard urged the industry to take several courses of action, including connecting media directly to commerce and accelerating the growth of multicultural media.
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Perspective from an Agency Leader
Event Recaps March 3, 2022In this session, hear how Kirk McDonald, CEO of GroupM North America, is leading the way in driving real change across the industry to find a new balance of making advertising less interruptive and a valued part of the media experience.
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Rebundling Media with Creative
Event Recaps March 3, 2022This session focused on a client's reasons for moving its media business to its creative agency's in-house media operation and the agency's decision to offer media services.
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Retail Media and the Next Phase of Industry Disruption
Event Recaps March 3, 2022As both the leader of Walgreens Media and the head of Walgreens Advertising Group, Luke Kigel offered a unique perspective on the role of retail in media, and the ways that retail media will help shape the future trajectory as disciplines continue to converge and as the industry marches toward a cookie-less future.
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The Benefits and Challenges of In-Housing Mass Media
Event Recaps March 3, 2022Some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.
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How GM Drives Performance with Customer-Centric Marketing and Diverse Addressable Media Tactics
Event Recaps March 2, 2022In this session, General Motors (GM) shared how it invested in diverse media and leveraged customer-centric experiences and marketing tactics to create more meaningful connections with consumers and drive business performance.
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Redefining ROI: The Keys to Working with Black-Owned Media
Event Recaps March 2, 2022Members of BOMESI (Black-Owned Media Equity and Sustainability Institute) explored the challenges impacting Black-owned publishers’ ability to compete for advertising dollars.
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What We’ve Learned in the Past Year
Event Recaps March 2, 2022The 2022 ANA Media Conference kicked off with a brief summary of what we've learned about supplier diversity — with a focus on media — in the past year.
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ANA Data Privacy Round Up (States, Congress, and Beyond)
Event Recaps February 24, 2022In this presentation, ANA EVP and Head of Government Relations Chris Oswald discussed the latest data privacy news at the state and federal levels.
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Federal Trade Commission Briefing on Social Media Scams
Event Recaps February 24, 2022The FTC shared data on a developing trend in frauds perpetrated on social media.
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Marrying Consumer Privacy and Effective Marketing
Event Recaps February 24, 2022At a meeting of the ANA’s Ethics Policy Committee in February of 2022, data broker Will Clayton shared approaches for maintaining compliance with recent and emerging regulations regarding consumer data.
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Pandora: Measuring the Long and Short Run Impact of Brand Investments
Event Recaps February 24, 2022In this session, learn about proven, detailed methods for measuring both short- and long-term brand impacts on revenue growth, as well as approaches to integrate these methods into more traditional, linear marketing measurement tactics.
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Next in Loyalty — Turning Customers into Fans
Event Recaps February 23, 2022McKinsey & Company’s Jose Carluccio reviewed eight key levers, discovered in McKinsey research, that brands can pull to create more engagement within their loyalty programs and convert customers into true brand fans.
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Where Fans Become Insiders
Event Recaps February 23, 2022Representatives from Disney outlined efforts to revamp Disney Movie Insiders, the brand’s free loyalty program, using content and an expanded offering to better engage fans and reward them simply for enjoying Disney movies.
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Promoting "Only Murders in the Building" on YouTube
Event Recaps February 17, 2022Hulu and its partners explained how they promoted the release of a new comedy series with a long-form, influencer-created video.
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The Life of a Doggie Influencer
Event Recaps February 17, 2022A canine influencer and his “momager” shared their story and examples of their work.
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2022 State and Federal Government Relations Overview
Event Recaps February 16, 2022In this session, ANA’s Government Relations team kicks off the mid-term election year with an update on recent activity in both Washington, D.C. and the states.
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Balancing Internal and External Creative Teams
Event Recaps February 15, 2022Tractor Supply Co. and Petsense provided an overview of their in-house journey and its evolution to best support a fast-moving publicly traded company.
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