Event Recaps
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Hispanic Creative Done Right
Event Recaps October 26, 2021Founded in 1999, Círculo Creativo USA is a nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market. The common mission is to improve the quality of creative work in the U.S. Hispanic market.
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Injecting Inclusion into the Creative Process
Event Recaps October 26, 2021AIMM research has empirically proven through over 300,000 Cultural Insights Impact Measure (CIIM) evaluations of more than 400 brands, that cultural relevance is a key effectiveness driver boosting ads' sales and content preference.
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Powering Potential Through Cultural and Diversity Marketing
Event Recaps October 26, 2021Della Ng at U.S. Bank discussed how the diversity, equity, and inclusion (DEI) lens is applied in marketing messaging and media, experiential activation, and community and employee engagement in several campaigns that deliver powerful engagement and results.
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SeeHer Promotes Storytelling with Authentic Representation
Event Recaps October 26, 2021SeeHer shared advice for how to create accurate representations of women of color.
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The Rise of History’s Biggest Untapped Market — It’s Hiding in Plain Sight
Event Recaps October 26, 2021Age Wave shared insights on why and how to market to older adults.
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The System Is Broken: Marketing to the Now America
Event Recaps October 26, 2021American Family Insurance shared details from her brand’s quest to disrupt the traditional agency model by having its agency of record and multicultural marketing agency begin working together on both general and multicultural marketing, thereby unlocking the power of diversity as a competitive advantage.
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Black Voices Matter: Taking a Stand for Sonic Diversity
Event Recaps October 25, 2021SXM Media outlined the history of racial bias in audio, known as the sonic color line, including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.
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Celebrating AIMM’S Five Years of Proactive Change and Advancements in Multicultural and Inclusive Marketing
Event Recaps October 25, 2021Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. Since then, AIMM has helped put diverse segments front and center in the marketplace.
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Connecting with Multicultural Audiences: CBSViacom’s Approach
Event Recaps October 25, 2021CBSViacom shared its approach to pursuing excellence in multicultural marketing.
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Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers
Event Recaps October 25, 2021In this insightful discussion, hear from a leading studio in the entertainment industry to talk about how authentic narratives and storytelling play a critical role in bringing accurate AAPI portrayal to the big screen and what that means for brand partners and their consumers.
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Frito-Lay’s Efforts on Behalf of Multicultural Causes
Event Recaps October 25, 2021Frito-Lay detailed some of the efforts that it and its parent company, PepsiCo, have been making to support equality for minority and marginalized communities.
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Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer
Event Recaps October 25, 2021Fabricia de Silva shared how Brown-Forman’s LGBTQ+ employee resource group, which she co-founded, led a decade-long effort to align the Jack Daniel’s Whiskey brand with the LGBTQ+ community, using a mix of experiential and digital content activations to help the brand “come out.”
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How Will Brands Remain Committed to Inclusive Marketing?
Event Recaps October 25, 2021A panel of industry experts shared thoughts on the state of inclusive marketing and how brands can continue to advance the cause.
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New Habits for Multicultural Growth
Event Recaps October 25, 2021Marc Pritchard shared advice for how to improve multicultural marketing.
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The Empathy Experiment: Developing More Inclusive and Creative Processes
Event Recaps October 25, 2021The Empathy Experiment, designed in partnership with the Diversity Standards Collective and clinical psychologist Kimberly Nenemay, Psy.D., is an interactive microsite that visualizes the effect of higher or lower empathetic behavior in universally relatable relationships and conversations.
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Citi: Chosen Name
Event Recaps October 24, 2021As part of their commitment to helping drive an equitable and inclusive culture, Citi developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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Current and Future State of LGBTQ+ Marketing
Event Recaps October 24, 2021The ANA’s Greg Wright and LGBTQ+ marketing expert Matt Tumminello revealed the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ community among ANA member companies.
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J&J Care with Pride: Engaging Queer Communities
Event Recaps October 24, 2021As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, celebrities, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Contrast that with the Johnson & Johnson Consumer Health Care With Pride program.
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Univision's Data Revolution
Event Recaps October 22, 2021From "ugly excel" to automation and "real-time" performance, Univision's Marketing department discussed how-to technology, data, and storytelling to guide strategies that inform, empower, and entertain U.S. Hispanics.
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What Being "Data-Driven" Really Means in Practice
Event Recaps October 22, 2021BlackRock uses data science and analytics to understand its clients and drive data-driven decision-making. Like many organizations, the company is large and complex with many different moving parts comprised of various businesses, products, and regions, and lots of data.
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