Event Recaps
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Planned Giving — What’s Your Plan?
Event Recaps February 10, 2022The American Cancer Society outlined how it capitalized on heightened donor interest in planned giving by adjusting its marketing and messaging and using existing data to optimize its efforts.
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Resilience in a Time of Turbulence: A Fireside Chat with Habitat for Humanity
Event Recaps February 10, 2022Habitat for Humanity discussed some of the ways that it has responded to the pandemic and the calls for racial justice that have marked the past several years.
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The Multichannel Donor Myth
Event Recaps February 10, 2022Feed the Children and TrueSense Marketing debunked the myth that multi-channel donors have more long-term value.
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What’s in Your Tech Stack?
Event Recaps February 10, 2022As inventory becomes more scarce, nonprofit marketers and fundraisers must be even smarter about how they deploy dollars and measure media value. They need tools and insight to understand distribution and not approach everyone as if they bring the same value.
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Building a Sonic DNA: Capturing the Hearts and Minds of the Consumer
Event Recaps February 9, 2022Mastercard’s Nicola Grant shared how her brand has been creating brand signatures across each of the four non-visual senses in response to an evolving relationship between media and the senses, highlighting the brand’s thinking and approach to each.
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Fundraising Success in a Time of Scarcity
Event Recaps February 9, 2022This session brings together a panel of integrated marketers to discuss some of the most challenging and forward-thinking topics in nonprofit marketing today.
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Hot Wheels Legends
Event Recaps February 9, 2022Mattel’s Jennifer Kobashi reviewed the “Hot Wheels Legends” campaign, from planning to execution, and covered how the brand leveraged its mission and the help of key influencers like Jay Leno to bring Hot Wheels to a much wider audience.
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Maximizing Sustainer Revenue Through Machine Learning
Event Recaps February 9, 2022Most organizations have invested heavily in building their sustainer programs over the last few years. For many organizations, these are a vital component of their revenue stream, and most have diversified their multichannel marketing efforts to ensure that the program will continue its growth trajectory.
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Stimulating Sensorial Experience Marketing that Drives Growth
Event Recaps February 9, 2022The Hershey Company shared some examples of products and marketing that offered consumers appealing sensorial experiences.
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Storytelling for a Six-Second World: Making Flexible Campaigns
Event Recaps February 9, 2022The City of New York approached the challenge of educating millions of voters about a complex new system called Ranked Choice Voting by breaking the message up into digestible components and giving audiences different ways to access the information, from YouTube clips to long-form print publications.
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Trends in Midlevel Giving: A Coming-of-Age Story
Event Recaps February 9, 2022Data collection is now more comprehensive with focus on qualitative analysis through in-depth discussions of experiences, wins, and losses.
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Supplier Diversity at Northwestern Mutual Is a Business Imperative
Event Recaps February 8, 2022Learn why one pillar of Northwestern Mutual’s inclusion efforts focuses on cultivating a diverse supply chain to generate economic impact in the communities that it operates in and serves.
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Driving Performance Through Innovation with Mondelez
Event Recaps February 4, 2022The Mondelez Shopper Marketing Group discussed its laser-focus on elevating digital marketing investment, execution, and performance as it strives to be at the forefront of digital innovation.
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How Pepsico Brands Are Using Personalized Advertising to Drive Results
Event Recaps February 4, 2022In this session, hear about a case study on a partnership between PepsiCo’s Gatorade and Yachak Organic.
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2022 Agencies: What to Watch for and How to React
Event Recaps February 3, 2022Simon Francis, CEO at Flock Associates, shared how 2022 is going to be an unprecedented year for client-agency relationships, reviewing the business and social conditions that are affecting both client-side marketers and agencies, and providing recommendations for how client-side marketers can alter behaviors and processes to best respond to these conditions.
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Agency Transformation at Citrix: A Hero’s Journey
Event Recaps February 3, 2022Arturo Siguenza, senior manager of advertising and media at Citrix, shared his brand’s approach to transforming its relationship with agency partners and centralizing its creative and media agencies into an agency of record model of operations.
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ANA "Client-Agency Optimization" Enterprise Curriculum
Event Recaps February 3, 2022In this session, learn more about client and agency optimization.
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Consumer Global Trends for 2022
Event Recaps February 3, 2022As the chief futurist at the Ford Motor Company, Sheryl Connelly and her team lead discussions on long-term thinking, planning, and strategy. Her responsibilities include identifying global trends, exploring potential implications, and cascading future insights to organizations throughout the company, including design, product development, and corporate strategy. Sheryl discussed insights from the recently released 10th anniversary of their annual trend report, which takes a long-term view of the future.
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Fjord Trends 2022 — Trends Shaping the Future
Event Recaps February 3, 2022In this session, learn more about Fjord Trends 2022, an annual set of predictions from Accenture Interactive on what is expected to impact business and society in the year ahead.
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Media and Advertising in 2022
Event Recaps February 3, 2022In this session, learn more about Forrester's five predictions about media and advertising in 2022 including those in retail media, AI-powered audience solution, shoppable ads, and more.
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