Event Recaps
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Overcoming Three Marketing Measurement Challenges
Event Recaps March 28, 2022Andy Hasselwander, chief analytics officer for marketing data consultancy Marketbridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.
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Responsible Marketing — For People and for Brands
Event Recaps March 28, 2022Speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.
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The Golden Age of CX: Why Madtech Is the Innovation of the Future
Event Recaps March 28, 2022Chris Bell from Oracle discussed customer experience solutions that can solve industry challenges, empower organizations to work in new and different ways, and show the promise of engineering new experiences to inform a new era of digital transformation.
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Jack Daniel’s Tennessee Fire Recent Experiential Journey
Event Recaps March 25, 2022From building the world's first project mapping truck and hosting drag queen events to producing the brand's first-ever reality series starring RuPaul's Drag Race alums, Brown-Forman's Fabrícia da Silva showcased some of Jack Daniel's Family of Brands' award-winning experiential work and the unique cultural insights that inspired them.
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State Farm Kicks off NFL Season with AR Activation
Event Recaps March 25, 2022Hear how an AR activation from State Farm became a viral sensation that exceeded all expectations, leading to the creation of brand affinity and new customers among Millennial and Gen Z audiences.
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The Circle of Intention
Event Recaps March 24, 2022The current marketing landscape is so saturated that it’s hard to break through the noise. Lean how the Circles of Intention builds brands from the inside out — all the way from the core values to the marketing, and everything else in-between.
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The Values-Motivated Consumer: Building Brands by Separating Myth from Reality
Event Recaps March 24, 2022No matter where you look, there is a survey that says consumers are ready to take dramatic action based on their social values. This session separates myth from reality based on research and analysis of today’s “values-motivated” customers and the evolving nature of tomorrow’s consumers.
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Accessibility Issues for Nonprofit Organizations in the Digital Age
Event Recaps March 23, 2022SparkPost discussed the importance of accessibility and inclusivity for nonprofits and corporations in respect to digital communications.
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LinkedIn and Nonprofit Opportunities
Event Recaps March 23, 2022LinkedIn explored its platform’s newest features and shared recommendations for nonprofits to optimize their LinkedIn profiles.
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The Value of First-Party Data and Alternative IDs
Event Recaps March 23, 2022Acxiom’s Linda Harrison shared insights into how brands can respond to the looming deprecation of third-party cookies.
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Pine-Sol: Reconnecting with Black Women
Event Recaps March 22, 2022Pine-Sol described how it got back in touch with one of its core audiences, Black women.
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Target’s Multicultural Journey: We Lift Each Other Up
Event Recaps March 22, 2022Target shared some of the initiatives it is undertaking to advance diversity, equity, and inclusion.
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10 Issues
Event Recaps March 17, 2022A panel comprised of ANA in-house agency members addressed key issues discussed at the 2022 In-House Agency Conference including talent, new capabilities, evolving in-house agency models, diversity, building more collaborative relationships, and more.
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In-House Agency Hottest Emerging Trends for 2022
Event Recaps March 17, 2022In this session, Insider Intelligence explored marketing trends affecting marketers and agencies and how they can adjust to an evolving marketing environment.
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Let’s Help House Hunters: Engaging New Tools from Realtor.com
Event Recaps March 17, 2022Realtor.com discussed how it provides consumers with relevant content and tools to support them across their home buying or selling journey.
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The Future of Marketing: Why the Metaverse Will Turbocharge In-Housing
Event Recaps March 17, 2022What does in-housing look like in a future with the metaverse, Web3, and NFTs? Hear from two industry thought leaders as they explore the next generation of in-house capability.
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What a Clear Vision Means for Your In-House Agency
Event Recaps March 17, 2022Crocs CMO Heidi Cooley discussed Crocs’ brand turnaround and attributed it to the organization’s consumer-centric approach and commitment to brand purpose, sharing some of the ways Crocs operates in a consumer-centric fashion and how it strives to reflect its purpose in everything it does.
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A Strategic Approach to Branded Storytelling
Event Recaps March 16, 2022ALSAC (the fundraising and awareness organization for St. Jude Children's Research Hospital) is undergoing a transformation in its marketing organization, breaking down functional and operating silos to create a new future-fit model that will fuel the next generation of storytelling.
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Building HP Studio as an Engine of Growth
Event Recaps March 16, 2022HP’s Carlos Ricardo discussed the creation of HP Studio, an in-house agency, covering its structure and responsibilities, how it has evolved in the three years since its inception, and some of the key lessons he and his team have learned along the way.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Event Recaps March 16, 2022This session takes a deep dive into discussions and perspectives about where external agencies should add value and how to build mutually rewarding partnerships that maximize the most of each agency's capabilities.
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