Event Recaps
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2021 and Beyond: Year in Review and What’s Next in Commerce
Event Recaps December 10, 2021Shopperations reviewed shifting conditions in the commerce marketing landscape that are making execution more difficult for marketers and provided some thoughts on how brands can best overcome these challenges, including providing a framework for undergoing a team-wide process of guided decentralization.
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Ferrara Case Study: Treating DE&I As the Critical Business Issue It Is
Event Recaps December 10, 2021In the last few years, Ferrara has grown exponentially, bringing three large companies, each with their own culture and operating practices, together under one roof. To succeed, Ferrara needed to treat DE&I as the critical business issue that it is.
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Kimberly-Clark Case Study: Leading with Inclusion to Drive Change Through the Marketing Ecosystem
Event Recaps December 10, 2021In this session, learn how the urgency of racial justice galvanized Kimberly-Clark to do more, move faster, and enable change both inside its walls and externally with consumers.
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Using Digital Tools to Solve In-Store Challenges
Event Recaps December 10, 2021Hello Bello shared how it partnered with shopping app Shopkick to help the typically direct-to-consumer brand address the rise of in-store shopping, drive product education and in-store engagement, and influence purchase behavior at Walmart, the brand’s primary retail partner.
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Creating Memorable Virtual Experiences
Event Recaps December 9, 2021In this presentation, learn how to differentiate your brand through innovative digital experiences and how to incorporate digital experiences into offline events to extend audience engagement past one interaction.
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Data and Insights: Earning, Owning, and Keeping Your Seat at the Table
Event Recaps December 9, 2021In this session, speakers from Netflix and the ANA shared principles and best practices to integrate Consumer Insights and Data Science to drive business outcomes using ALL of the knowledge that our organizations have at their disposal.
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How Walgreens Uses Measurement to Deliver Mass Personalization
Event Recaps December 9, 2021Walgreens shared how it transformed digitally to meet customers' needs and delivers a best-in-class omnichannel experience.
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Keeping Standards High
Event Recaps December 9, 2021In this session, the Media Rating Council (MRC) discussed the progress of their most recent standard regarding outcomes, attribution, and associated data quality.
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Myth Busting In-Game Advertising Measurement
Event Recaps December 9, 2021Frameplay, an intrinsic advertising platform, explored the benefits of intrinsic in-game ads and how they’re measured differently.
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Reimagining Measurement Through Data Clean Rooms
Event Recaps December 9, 2021In this session, learn how companies are reimagining their measurement strategy to drive business growth.
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Shape the Future with Your Most Growth-Predictive Customers
Event Recaps December 9, 2021Experts from C Space and The Wharton School shared insights on how brand marketers can use customer lifetime value to design a customer-centric strategy that deepens the company-customer relationship while also allowing brands to optimize budget allocation.
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The Glenlivet Transformation Journey to Break New Ground in Single Malt Scotch Whiskey
Event Recaps December 9, 2021Marketers from The Glenlivet shared how their team used key insights on consumer perceptions of single malt whiskeys to formulate an innovative brand strategy that would attract new, more diverse whiskey drinkers, including women, young people, and multicultural audiences.
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Video Evolving: Maximizing Media and Measurement
Event Recaps December 9, 2021Speakers from marketing analytics technology firm Analytic Partners and Google explored the pandemic’s effect on the video landscape and made recommendations for marketers to improve their media mixes and measurement strategies.
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What Is the Open Internet? And What Does It Mean for Marketers?
Event Recaps December 9, 2021In this session, hear about a range of challenges related to the regulation of the digital media landscape, how they intersect with issues of competition, content moderation, and the role and responsibilities of services like Twitter.
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Accurate Portrayals of Women and Girls in Media Drive Business Growth: A Diversity View
Event Recaps December 8, 2021SeeHer’s ongoing proprietary study, conducted in partnership with SeeHer members and IRI Worldwide, revealed how critical it is to represent women authentically, particularly women of color, and how "getting it right" is a catalyst of growth.
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ANA's Cross-Media Measurement Initiative: A Cross Vertical Perspective
Event Recaps December 8, 2021In this session, an update on ANA's Cross-Media Measurement Initiative and a fireside chat with marketers from Verizon, General Motors, Coca-Cola, and Procter & Gamble to discuss some of the complexities and requirements of a Cross-Media Measurement system.
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Attention in the Programmatic Dimension…and Beyond
Event Recaps December 8, 2021The media market will benefit from shared understanding of media quality. Learn how leading advertisers like Mars and MediaCom are using attention metrics to bring the industry one step closer.
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Building a Consumer-Centric Media Ecosystem
Event Recaps December 8, 2021Procter & Gamble’s Kirti Singh examined some critical challenges facing brands and the potential role of responsible data practices and cross-media measurement in addressing them.
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Embracing a New KPI in Order to Drive True Growth
Event Recaps December 8, 2021Emily Culp, who sits on numerous boards, advocated the use of Customer Lifetime Value as a critical KPI for businesses.
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Girl Scout Movement’s Measurement for Success During the Pandemic
Event Recaps December 8, 2021Girl Scouts of Nassau County's CEO Rande Bynum shared how her local council responded to the disruptive events of the past two years by pivoting its acclaimed cookie program operations to reach new customers.
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