Event Recaps
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Building Brands Backwards
Event Recaps April 12, 2022Click-to-buy is throwing marketing strategy out of sequence. Because people can order a product whenever they encounter it, they are becoming customers before they know anything about a brand. Blue Chip, a creative marketing agency based in Chicago, discussed how to understand the entire consumer journey.
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Event Recaps April 12, 2022Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.
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How Square is Building a Strong B2B Brand
Event Recaps April 12, 2022Tia Cummings, SVP of global marketing at Square, discussed how Square is approaching global brand-building on its mission to help businesses of all sizes start, run, and grow.
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Omnichannel Marketing Post-Pandemic: Tackling Tomorrow's Analytics Challenges
Event Recaps April 12, 2022In this session, learn how Neustar measures and reaches consumers on the channels that matter, including both on and off-line, and closed digital platforms.
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Perfecting the Link Between Strong Branding and Commerce Growth
Event Recaps April 12, 2022In this session, Jennifer Mason, Customer Director, Shopper Marketing at industry leading Mondelēz International, shared how Mondelēz develops brand ideas and partners internally to bring these to life at retail to drive commerce.
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Stories Worth Telling: Fueling Growth the Human Way
Event Recaps April 12, 2022Mattel shared how it leveraged storytelling to bring its marketing playbook to life — evolving its demand creation engine and driving a transformational turnaround in the process.
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Twitter Trends: From Insights to Activation
Event Recaps April 12, 2022After analyzing billions of tweets over a two-year period, speakers from Twitter broke down three must-know trends and what it means for brands across industries.
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Uber’s Trajectory: From Super-Pumped to Anti-Racism
Event Recaps April 12, 2022Bo Young Lee from Uber discussed how the company made a commitment to create a company with an ethos that is “anti-racist.”
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Understanding What You’re Buying in CTV
Event Recaps April 12, 2022When it comes to CTV, challenges around transparency, reach, brand safety, and many other aspects come into play. Kyle Spraker, Executive Director Sales at IAS, dove into the reasons why advertisers need to understand exactly where their ad spend is going in one of the fastest-growing digital environments.
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We Are All Caesars!
Event Recaps April 12, 2022Caesars Digital leveraged its DNA, consumer insights, and celebrity ambassadors to drive awareness of its sports betting business in record time.
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What Is a Metaverse: Everything You Need to Know about Web 3.0
Event Recaps April 12, 2022Presenters from Loeb & Loeb provided an overview of the new Web 3.0 developments and the legal issues that brands and agencies need to tackle in the metaverse.
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Evolving Storytelling Technology Over 130 Years
Event Recaps April 8, 2022As consumer behavior changes, National Geographic needed to adopt new technologies to remain revered and relevant. In this presentation, learn how the brand evolved its storytelling to a new audience interested in more immersive experiences.
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Google’s Advice for Respecting Privacy and Making the Most of First-Party Data
Event Recaps April 8, 2022Google shared tips for how to prepare for the privacy-first, user-centric future.
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Reinventing Marketing in a Category
Event Recaps April 8, 2022Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how since 2014 Avocados from Mexico has used splashy Super Bowl ads, supplemented by digital marketing, to build a hugely successful and relevant brand.
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VR and the Metaverse
Event Recaps April 8, 2022In this session, learn how HP is using VR and the Metaverse.
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Kroger and Roku: How CPG Brands Can Reach the CTV Viewer
Event Recaps April 6, 2022Kroger Precision Marketing and Roku shared how they are partnering to leverage Kroger’s wealth of first-party sales data in over-the-top TV campaigns on Roku to reach the right consumers with the right message. The pair also discussed how they approach measuring the impact of these efforts on both in-store and online sales.
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Maximizing the Connected TV Opportunity
Event Recaps April 6, 2022Colgate and The Trade Desk discussed how the brand consolidated its TV buying to reach key audiences on CTV and leveraged incremental reach reporting to understand the reach of its CTV campaigns.
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McDonald's in the Metaverse
Event Recaps April 6, 2022From a virtual scavenger hunt to a Lunar New Year VR exhibit, the first forays for McDonald’s into the metaverse have been decidedly unconventional and culturally led.
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Reaching a Largely Untapped Market
Event Recaps April 6, 2022The Drone Racing League provided an in-depth look at a drone racing fan cohort known as “tech-setters,” outlining the qualities that make up this demographic, how they prefer to engage with brands, and some examples of how brands have partnered with DRL to connect with this emerging and increasingly important audience.
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The Future of Video
Event Recaps April 6, 2022Richard Yao from the IPG Media Lab explained the changes on the horizon for video content from Hollywood to social media, and how brands can best prepare for the new landscape.
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