Event Recaps
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What Best in Class Means: ANA Interviews B2 Award Winners
Event Recaps November 10, 2021In this session, MRM discussed Panasonic's "What Moves Us" campaign, which won Gold and Bronze B2 awards in 2021.
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Anheuser-Busch InBev’s Tips for Partnering with Influencers
Event Recaps November 9, 2021At a recent meeting of the ANA’s Influencer Marketing Committee, Anheuser-Busch described some of the ways that it capitalizes on partnerships with musical talent to promote its brands, sharing four tips for marketers looking to follow its successful example.
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Leveraging Always-On Influencers to Build the Next Generation of Lasting Brands
Event Recaps November 9, 2021Social Studies shared key tips for elevating influencer marketing out of the awareness game and toward lower-funnel KPIs and some predictions for where the practice is headed in 2022 and beyond.
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10 Innovative Ways Creative Can Trigger Customer Behavior
Event Recaps November 4, 2021HBT Marketing shared 10 ways marketers can trigger reflexive responses from consumers.
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2022 Marketing Predictions and Trends
Event Recaps November 4, 2021As we near the end of the year, APR Founder and CEO Jillian Gibbs scored each of APR's 2021 predictions to analyze how well the industry adapted these trends and provided highlights on what to expect in 2022.
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Current and Future State of LGBTQ+ Marketing
Event Recaps November 4, 2021In this session, learn about the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies.
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Five Best Practices of Direct Mail Retargeting
Event Recaps November 4, 2021With 97 percent of website visitors leaving without buying or filling out a form, businesses are looking for any tool that reliably works to bring those visitors back. Direct mail retargeting has been proven to be a clever, cost-effective, and reliable way to reach lost website visitors and bring them back to convert.
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AAPI Marketing Leadership: An “Industry ERG”
Event Recaps November 3, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. Learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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Gaming for Good: Collaborate for a Fairer Game
Event Recaps November 3, 2021Twitch and dentsu explored the issue of diversity and representation across the gaming landscape.
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How the American Heart Association Connects with and Empowers the Hispanic Community with "Stay Fuerte for All"
Event Recaps November 3, 2021The American Heart Association explained how it strove to fight vaccine hesitancy in the Hispanic community.
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Looking Forward — How Pernod Ricard Plans to Re-Approach Sponsorships and Experiential in a New World
Event Recaps November 2, 2021Marketers from Pernod Ricard shared how they used the period of disruption caused by the pandemic to evaluate their approach to sponsorship and experiential activations.
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Making Brick and Mortar Relevant Through Experiential Marketing
Event Recaps November 2, 2021Trademark Properties shared examples of some of the tactics it has used to attract traffic to its malls and shopping centers.
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Media's Evolving Landscape
Event Recaps November 1, 2021In this session, L’Oréal USA’s Senior Vice President of Media, Shenan Reed, shared how L’Oreal’s internal rebrand led to a deeper understanding of media’s evolving landscape.
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The AI Marketing Canvas
Event Recaps October 28, 2021In this session, Jim Lecinski, associate professor of marketing at Northwestern University and author of The AI Marketing Canvas, provided a five-stage roadmap for implementing AI into marketing, sharing insights and action steps for brands.
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Trends in B2B and CX
Event Recaps October 28, 2021Matthew Powell from B2B International shared B2B customer experience (CX) trends of 2021 from his company’s latest research and explained how these trends will shift and evolve in 2022.
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AAPI Marketing Leadership: An “Industry ERG”
Event Recaps October 26, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. Learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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An Overview of the Once and For All Coalition
Event Recaps October 26, 2021The Once and For All Coalition shared its guiding principles and key objectives.
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Building More Equal, Inclusive, and Active Communities: A Look at Nike’s Multifaceted Approach to Supporting Native American and Indigenous Communities
Event Recaps October 26, 2021Nike shared how it supports the Native American and Indigenous community through the Nike N7 Fund.
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Coloring a Diverse and Inclusive World
Event Recaps October 26, 2021Crayola's Colors of the World pack includes 24 specifically formulated colors representing over 40 global skin tones. Hear about their partnership with a global skin tone expert and how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.
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Everybody In
Event Recaps October 26, 2021General Motors (GM) is dedicated to being the most inclusive company in the world. Heather Stewart, general director of global media and marketing services for GM, discussed the company’s journey in the wake of social justice movements and public commitments to Black-owned and diverse-owned media.
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