Event Recaps
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Discussing Citi’s Chosen Name Campaign
Event Recaps February 15, 2022As part of the brand's commitment to helping drive an equitable and inclusive culture, Citi, in partnership with Publicis, developed a new feature that enabled trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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ANA Nonprofit Policy Update: Issues and Concerns Looming in 2022
Event Recaps February 11, 2022In this session, learn about the latest issues of concern on Capitol Hill and in the states that impact nonprofit organizations.
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Behavioral Science Testing on Digital Steroids
Event Recaps February 11, 2022Catholic Relief Services has been using behavioral science to guide their testing for years. They have learned a lot, including the best way to target and message based on the innate traits of identity and personality to get out of a “one size fits all” world.
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Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community
Event Recaps February 11, 2022Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.
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How Brands Use Music and Sonic Branding to Build Relationships with Consumers, Shape Culture, and Drive Business
Event Recaps February 11, 2022Experts from MassiveMusic took a comprehensive look at how brands should approach music licensing, partnering with musical artists, and activating in the voice technology and podcasting space, while also sharing tips for how to centralize all of these activities, eliminate inefficiencies, and turn music publishing into a revenue center.
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How USO and Americares Retain Donors Acquired During Emergency Response Moments
Event Recaps February 11, 2022United Service Organization (USO) and Americares shared how they acquired and retained donors who gave during emergency response moments.
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The Future of Fundraising Is Consumer-Driven
Event Recaps February 11, 2022Fundraise Up’s Nic Miller shared some ways in which the nonprofit sector can mirror for-profit brand efforts and more effectively fundraise and spread awareness. Additionally, Joshua McLemore at the American Heart Association (AHA), shared some of the ways in which his organization has achieved success doing so.
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The Power of Integration to Capture and Retain New Donors
Event Recaps February 11, 2022Recently, Shriners Hospitals for Children implemented multi-channel donor journeys at every opportunity from a direct mail welcome series that includes mail, phone, and digital touches to sustainer reactivation utilizing connected TV, display remarketing, phone, and email.
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Walmart Grant Collaboration to Address Systemic Issues
Event Recaps February 11, 2022When applying for a Walmart Foundation grant, nonprofit organizations Operation Homefront and Hire Heroes had to collaborate to reach military veterans and their families.
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Why Are People Turning to Business Instead of Nonprofits to Be Their Primary Partners in Creating Positive Change?
Event Recaps February 11, 2022Edelman’s David M. Bersoff revealed some of the reasons why people are putting their trust in business instead of NGOs and outlined some steps NGOs can take to begin earning back the trust of the general population and reclaim their place as the most trusted institution in the minds of consumers.
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Awards Celebration
Event Recaps February 10, 2022In this session, we recognize the ANA NF Corporate Partner sponsors and celebrate the 2022 Rising Leader Award recipient Tyler Hall of Easterseals and 2022 Max Hart Nonprofit Achievement Award recipient Mike Vcelik of Boys Town.
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Diversity, Equity, and Inclusion in Direct Response
Event Recaps February 10, 2022Children's Health of Texas and Pursuant looked at diversity, equity, and inclusion (DEI) through the lens of sophisticated direct response fundraising programs. Together they quantified the value of incorporating DEI into nonprofit efforts, and shared suggestions for next steps that can be applied.
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Dreamwalking and How it Helped Build and Scale the Sister Accord Foundation
Event Recaps February 10, 2022Sonia Jackson Myles, founder and CEO of the Sister Accord, shared various steps and principles to help people achieve their life’s mission, along with tips on how to successfully start and scale a business or a nonprofit.
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Embracing Automation: A Roadmap for Engaging Donor Journeys
Event Recaps February 10, 2022In this session, learn about a proven roadmap for the implementation of a winning omnichannel marketing automation strategy.
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How Texting and Voice Messaging Changed the Game During COVID-19
Event Recaps February 10, 2022Synergy Direct Marketing Solutions and St. Joseph's Indian School discussed case studies that provide a road map for your nonprofit to increase revenue by focusing on your donors and their needs.
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How the National Audubon Society Transformed Its Digital Fundraising
Event Recaps February 10, 2022The National Audubon Society shared how it transformed its digital channels to drive more online donations.
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I'm Not Crazy — Launching/Relaunching a Face-to-Face Program During a Pandemic
Event Recaps February 10, 2022This session featured “real life” challenges in face-to-face fundraising including how several charities worked through rebuilding their programs during COVID while staying true to their brands.
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In-Housing for Speed and Relevancy: Lessons Learned Through the PGA TOUR’s Six-Year Journey
Event Recaps February 10, 2022The PGA Tour shared its experience with adopting an in-house agency model and offered numerous learnings acquired along the way.
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Keynote Intro from Ashley Delamar at One & All
Event Recaps February 10, 2022Ashley Delamar, VP of Partnership and Growth at One & All, delivered the keynote intro at the 2022 ANA Nonprofit Federation Winter Conference.
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Navigating the Digital Landscape for Outsized Success
Event Recaps February 10, 2022A panel of veterans from the advertising and nonprofit worlds shared lessons that nonprofits with a digital presence could learn from for-profit brands.
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