E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands | Event Recaps | All MKC Content | ANA

E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands

Michelle Clark, senior director of creative at E&J Gallo Winery, walks through some of the core practices required to serve a wide portfolio of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.