Event Recaps
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The Genius Way to Expand Your Market Presence
Event Recaps December 8, 2021In this session, find out how Neustar helped Advance Auto Parts successfully expand their presence in a key market and then translate their story to become a 2021 Genius Award finalist.
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The Overdue Transition to Privacy-Preserving Advertising
Event Recaps December 8, 2021John Eckhardt of Snap offered perspective on how advertisers concerned with measurement might adapt to the increasing demands for privacy protection being made on their industry.
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How Health and Happiness Trends Will Affect Purpose-Led Brands
Event Recaps December 7, 2021Futurist Kim Bates explained how in the not-too-distant future, all companies will have to integrate the concept of “well-care” into their brand purposes.
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How Partnering with a Nonprofit Creates a Competitive Edge
Event Recaps December 7, 2021No Kid Hungry and Kellogg’s described some of the ways that they have worked together to their mutual advantage.
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“Full Court” Content Marketing
Event Recaps December 3, 2021Faced with its toughest financial year ever, airline Cathay Pacific had to turn the tide. Edward Bell explained how his team deployed a two-pronged strategy, integrating "defensive" tactics with growth-oriented "offensive" plays, designed to bring consumers back while also elevating the overall image of the brand.
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Creating Content for Decision Makers
Event Recaps December 3, 2021The Wall Street Journal shared insights, research findings, and best practices that the publication’s branded content vertical, The Trust, leverages when creating new content for partners to help them better engage key decision makers and grow their businesses.
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Edit to Amplify
Event Recaps December 3, 2021IBM's Stephen Hunton shared how his brand used its glut of content communication as an opportunity to transform its efforts by building a centralized operational model that aligned with the brand’s mission and used five strategic principles to begin creating and sharing content experiences.
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How to Create Content Strategies that Move at the Speed of Conversation
Event Recaps December 3, 2021Kelly Amatangelo, U.S. digital lead at Mondelēz International, and Kristin Maverick, VP of social strategy at 360i, shared insights on how brand marketers can best identify and anticipate relevant social media trends and move quickly to create content that capitalizes on these trends.
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How Wendy’s Became a Top Streamer on Twitch
Event Recaps December 3, 2021Wendy’s outlined the key questions its brand marketers and their agency partners asked themselves when developing a strategy and creative for introducing the brand on Twitch in a way that would grab consumer attention and lead to tangible business success.
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Applying Artificial Intelligence to Marketing Creative Review
Event Recaps December 2, 2021American Express shared how it leverages AI and human expertise to review its creatives.
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CANVAS: Democratizing Data Through End-to-End Enterprise
Event Recaps December 2, 2021PepsiCo and Radically Simple Marketing shared how it democratized data across PepsiCo’s marketing organization with the creation of the CANVAS platform.
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Driving Transformation Through Holistic, Always-On Measurement at Kroger
Event Recaps December 2, 2021In this session, learn how Kroger transitioned from analytics with limited cross-functional collaboration to a trusted, modernized measurement and optimization discipline built on real-time insight and data-driven forecasting.
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How Do You Scale True ABM?
Event Recaps December 2, 2021Scaling a "true" ABM program effectively, without compromising on the key fundamentals it encompasses, involves the alignment of many moveable parts: technology and resourcing are fundamental considerations.
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How Hot Pockets Is Reaching Gen Z Consumers Through Gaming
Event Recaps December 2, 2021Nestlé USA's Bryan Waddell discussed how Hot Pockets doubled down on its investment in esports and gaming and launched Pockets 4 Bits, a campaign that rewarded gamers with Twitch Bits and ignited the brand's strategy in engaging with the teen and young adult demographics.
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Leveraging Loyalty Data Beyond the Walls of Retailers
Event Recaps December 2, 2021Retail loyalty programs build troves of data which influence product assortment, promotions, and more. But today, retailers are extending the benefits of first-party data to their supplier brands through retail media. In this session, learn how retail media is driving real business outcomes for brand advertisers.
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The Path to Analytics Maturity
Event Recaps December 2, 2021In this session, Neustar’s Marc Vermut, VP at The Knowledge Lab, explained how to assess your marketing analytics maturity and create a tactical plan to advance marketing analytics adoption within your own organization.
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Celebrity Services for Equity
Event Recaps November 17, 2021A panel of legal experts highlighted issues to consider when giving a celebrity an ownership stake in your company in exchange for his or her services.
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Fighting Disinformation and Ad Fraud
Event Recaps November 17, 2021A panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.
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Regulators Talk
Event Recaps November 17, 2021In this session, learn more about the FTC’s latest actions from Policy Statements on Health App Breaches and Subscription Dark Patterns to Penalty Offense Notices, key cases and initiatives from the NAD, as well as what we can expect to see in the coming year on the regulatory front.
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Where Is the FTC Headed Under Chair Khan and After the Supreme Court Decision on FTC Act 13(B)?
Event Recaps November 17, 2021This panel will dive into what the future may hold at the FTC, provide observations on the course the agency is taking in light of many changes, offer and thoughts on how companies may navigate this new era at the Commission.
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