Event Recaps
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How ChapStick Is Elevating Purpose
Event Recaps April 1, 2022Ewelina Chylicka explained how ChapStick is living out its brand purpose — “to nourish positivity” — with two important partnerships.
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The Values-Motivated Consumer
Event Recaps April 1, 2022Forrester Research’s Dipanjan Chatterjee examined some of the characteristics that distinguish individuals whose social values influence their purchases from the general population.
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Culture That Cultivates Passion, Creativity, and Technology
Event Recaps March 30, 2022At an ANA event, Jennifer Mathissen discussed the intricacies of the role of marketers and CMOs and explained how to properly build a marketing culture that cultivates passion, creativity, and technology.
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How Kellogg and Kroger Are Connecting the Consumer Journey
Event Recaps March 30, 2022Discover how Kellogg and Kroger have worked together to inspire shoppers and drive omnichannel results that matter.
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Igniting the Power of Your First-Party Data to Drive Growth
Event Recaps March 30, 2022In this session, learn how to leverage AI and machine learning to harness the power of your first-party data.
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National Geographic Innovation Through Technology
Event Recaps March 30, 2022Nat Geo Media shared how it is harnessing the power of its iconic yellow border and data to pivot from a magazine publisher to a subscription business that is reinventing storytelling for everyone passionate about exploring the world and learning how to care for it.
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Navigating the Maze of State and Federal Consumer Privacy, Regulatory, and Postal Issues
Event Recaps March 30, 2022Chris Oswald, the ANA’s new Group EVP, Head of Government Relations, provided an update on the current consumer privacy landscape and state and federal regulatory environments.
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Own Your Data Future with First-Party Data and Dynamic Direct Mail
Event Recaps March 30, 2022Privacy regulations, the impending exit of third-party cookies, implementation of iOS tracking transparency, and soon the loss of IP addresses and other device-based identifiers have shaken the footing on which marketers and publishers have built their data strategies to segment, retarget, measure, and glean audience insights.
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The Future of Data-Driven Marketing
Event Recaps March 30, 2022Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn described how the best global marketers prepare for the new data revolution and future-proof their customer relationships.
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Value, Growth, and Eliminate Waste Through Marketing Technology
Event Recaps March 30, 2022An ANA task group developed a set of documents to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.
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Behind the Tweets
Event Recaps March 29, 2022Twitter shared how it leverages data, trends, and information provided by its users to deliver high-performing campaigns.
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Creating the Future of Sales and Marketing at Intel
Event Recaps March 29, 2022Intel shared its approach to digital transformation, which has enabled it to improve the experiences it offers to both customers and sellers.
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Managing Identifiers Panel Discussion
Event Recaps March 29, 2022In this session, get a real-time update on the changes taking place around consumer privacy and platform evolutions as well as recommendations on what you can do to stay informed and be prepared.
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Metaverse Marketing: Challenges and Solutions
Event Recaps March 29, 2022In this session, learn how new technologies most marketers are unaware of can help to maximize return on investment and deliver exponential revenue to the bottom line.
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Technology + Data and the Humans at the Center of It All
Event Recaps March 29, 2022In this session, hear how Ally has disrupted the financial services category forever by focusing on data and technology that serves its customers and makes the company a true financial ally.
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The Merits of Developing Agency Guidelines for Video Production
Event Recaps March 29, 2022Leaders from Haynes-Vozza reviewed a five-part framework for creating a standard set of guidelines that can be applied across all video production projects and stakeholders, creating much more efficiency and ultimately supercharging any business’s video production efforts.
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The Science of Connection: Using Data and Technology to Drive Deeper, More Human Connections
Event Recaps March 29, 2022Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Event Recaps March 29, 2022Molson Coors delineated the five-step process it used to arrive at a unified performance marketing solution that helped it eliminate conflicting reporting.
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Areas of Innovation in the Great App Explosion
Event Recaps March 28, 2022HubSpot’s Scott Brinker examined three areas of innovation that have emerged with marketing technologies undergoing a vast proliferation.
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Finding Truth in Data
Event Recaps March 28, 2022Nielsen and Wharton Customer Analytics discussed some approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context, which makes useful analysis more difficult.
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