Data-Led, Customer-First: Pepsico’s Marketing Transformation Journey | Event Recaps | All MKC Content | ANA

Data-Led, Customer-First: Pepsico’s Marketing Transformation Journey

As PepsiCo’s senior vice president of global marketing and media transformation, Shyam Venugopal recognizes the importance of personalization in marketing. Learn how Shyam’s experience at PepsiCo proves that a data-driven, people-based marketing strategy is possible for enterprises.