Event Recaps
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Event Recaps November 20, 2024The NHL sheds light on its ongoing efforts to advance multiculturalism and social impact in hockey.
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SeeHer: Equality for Women, from Menstruation to Menopause
Event Recaps November 20, 2024SeeHer and Culture+ Group explored the importance of inclusivity in healthcare advertising and shared best practices in driving meaningful representations across the industry.
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Tapping into Culture to Build Strong Brand Equity
Event Recaps November 20, 2024U.S. Bank shared three case studies underscoring the business and social impact of its Access Commitment program — an initiative leveraging culture and social justice to drive positive change and fuel business growth.
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Transforming LGBTQ+ Marketing into Growth
Event Recaps November 20, 2024During the ANA’s 2024 Multicultural Marketing and Diversity Conference, a panel of experts on LGBTQ+ issues, including a representative from GLAAD, shared data on the community and offered guidance for marketers looking to appeal to it and its allies.
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With The Event Playground, Build, Rehearse, and Experience Your Entire Show Before You're at the Venue
Event Recaps November 20, 2024In this session, speakers from Mile 80 discussed The Event Playground, which gives companies confidence and certainty around how their events will look and play out and allows executives to experience the entire show in its full context, all before ever stepping foot in a venue.
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AARP Harnesses the Spending Power of Consumers Aged 50 and Older
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Martha Boudreau, chief communications and marketing officer at AARP, discussed the importance of marketing to consumers aged 50 and older.
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Creating Connections That Drive Action: Making the Magic Happen with Intentionality
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.
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DEI Pushback vs. Consumer Expectations: The Marketing Tightrope
Event Recaps November 19, 2024In this session, speakers unveiled the latest Cultural Inclusion Accelerator (CIA) study that recalibrates our understanding of multicultural and inclusive segments. Learn how to boldly realign your marketing strategies with consumer desires, ensuring brand growth and relevance in a changing landscape.
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Find Your Perfect Cause Partner: A 5-Step Blueprint
Event Recaps November 19, 2024In this session, discover the proven steps to align your brand with a nonprofit that maximizes your social impact. Learn from Mollye Rhea's wealth of experience and a real-world case study of how For Momentum helped Tropical Smoothie Café find their ideal partner in Share Our Strength.
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Las Vegas Highlights Its Support of Multicultural Sports Industry
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, the Las Vegas Aces, the Las Vegas Raiders, and the Las Vegas Convention and Visitors Authority shared marketing strategies that engage multicultural communities.
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Latinos: Verizon's Growth Disruptors
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Ricardo Aspiazu discussed ways in which the audience, specifically the Latino audience, can disrupt media.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Event Recaps November 19, 2024This session explored how the National Down Syndrome Society (NDSS) has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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P&G: The Keys to Unlocking Inclusive Growth
Event Recaps November 19, 2024Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Event Recaps November 19, 2024Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. Through campaigns like Glenlivet's Diwali celebration and Malibu's Latino-focused campaign, the company highlighted cultural sensitivity and the importance of authenticity in connecting with diverse communities.
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Taking Green Mainstream
Event Recaps November 19, 2024The desire to live a “greener” lifestyle is moving into mainstream territory. The Guardian News & Media shared details and insights from their proprietary sustainability research, which moved beyond intent vs. action and dove into demographics and generational response.
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The American Parkinson’s Disease Association Shares the Impact of Partnership with Havas Lynx
Event Recaps November 19, 2024During a session at an ANA Brand Purpose committee meeting, The American Parkinson’s Disease Association shared the impact of its purposeful partnership with Havas Lynx New York.
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AI Unleashed: Exploring the Intersection of Artificial Intelligence and Multicultural Marketing
Event Recaps November 18, 2024Speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.
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Reaching Diverse Audiences Through the Power of Movies and Pop Culture
Event Recaps November 18, 2024National CineMedia (NCM) — the largest cinema advertising platform in the U.S. — and Omnicom Media Group (OMG) shared how cinema has become the go-to option for brands seeking to reach and engage with these key growth audiences.
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A Survey of the Laws and Regulatory Environment Impacting AI and Advertising
Event Recaps November 14, 2024Venable provided a status update on legal trends related to generative AI and shared the ANA’s recommendations for using the tool in marketing in a compliant way.
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AI in Travel: Redefining Experiences and Recommendations
Event Recaps November 14, 2024During one of its November 2024 One-Day Conferences, the ANA convened a panel of experts from the travel industry to reflect on the impact that AI is having and will have on their sector.
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