Event Recaps
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Basics of IP Issues in Advertising, Including Copyright and Trademark
Event Recaps November 11, 2024This session will discuss how advertisers can identify and protect their IP rights in their creations, and how to avoid the risk of violating IP rights of others.
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Claim Substantiation: You Better Be Able to Prove That You Are Better, Bigger, Stronger, and Faster Than the Competition
Event Recaps November 11, 2024This session will discuss the nuts and bolts of claim substantiation, including objective claims, subjective claims, testing, surveys, and distinguishing claims from puffery.
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Connecting with Consumers Through Storytelling and Media Partnerships
Event Recaps November 11, 2024This panel will cover brand messaging through content outside of traditional ads, including social media, content partnerships, and communications/distribution channels.
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Consumer Class Action Litigation Update
Event Recaps November 11, 2024This session will focus on consumer class actions, including false advertising and privacy class actions. The panel will feature insights on litigation trends including common claims and types of products and services targeted, as well as theories of liability, over the past year.
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Current Advertising Litigation Trends in the Telecommunications and Consumer Goods Industries: From 5G to 5X
Event Recaps November 11, 2024This session will cover trends in advertising litigation gleaned from NAD, consumer class action, and Lanham Act cases in the telecommunications and consumer goods categories in the last year, from claims of network speed and reliability, to quantified product performance claims.
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Data Risk Assessments: AI and Personal Data Processing
Event Recaps November 11, 2024This panel will address new U.S. legal requirements for assessments of high-risk data processing activities, including for behavioral/targeted advertising, automated decision making, AI training, and profiling; processing of sensitive data; and assessments of AI implementation risks.
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E-Tailers and Retailers: Hot Topics and Risk Mitigation
Event Recaps November 11, 2024This fast-paced session will cover hot and emerging topics for e-tailers and retailers, including the latest updates about generative AI and marketing, price advertising, junk fees, recurring subscription (auto-renewal) programs, and dark patterns.
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Fab Food Lab: Creating Better Food for You and for the Planet. Or Are We?
Event Recaps November 11, 2024This session will explore the benefits and risks in creating and marketing new food concepts, including health and sustainability claims, sourcing, plant-based meat alternatives, traceability, supplements, FDA regulatory interests, and more.
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H-O-T-T-O-G-O: Supporting Brand Partnerships and Sponsorships Without Getting Burned
Event Recaps November 11, 2024This session will focus on the major points of sponsorship agreements from the perspectives of both sides of the deal.
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It’s Not Easy Being Green: The Quest for a Unified Global Green Marketing Strategy
Event Recaps November 11, 2024This panel will explore strategies for managing global ad campaigns and initiatives around sustainability marketing in an increasingly segmented regulatory environment. The panel will consider whether and how to harmonize efforts across the Americas, Europe, and parts of Asia.
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Launching New Consumer Products and Brand Characters: Strategies for Managing Global Ad Campaigns and Navigating Increased Regulatory Risks
Event Recaps November 11, 2024Drawing on their combined experience assisting leading brands with successful product and character launches in multiple markets, our panelists will share insights, case studies and best practices including the “three-dimensional” thinking necessary to help ensure successful global campaigns.
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Managing Risk in Talent Collaborations for Regulated Products
Event Recaps November 11, 2024This session will cover critical IP considerations when partnering with talent and explore unexpected regulatory hurdles that talent may face when investing in health, personal care, or other regulated products.
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Marketing of Beauty/Cosmetic Products
Event Recaps November 11, 2024This panel will cover important issues for marketing cosmetics products, including issues that arise when marketing to Gen Alpha.
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Practical Tips for Price Advertising in the Age of “Junk Fees”
Event Recaps November 11, 2024This session will cover how to handle variable pricing, subscriptions, add-ons, and other issues.
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Recent Developments in Green Marketing: How to Make Sustainable Sustainability Claims
Event Recaps November 11, 2024This panel will discuss recent regulatory and legal developments in the green marketing area, including the long-anticipated updates to FTC’s long-standing Green Guides, recent class actions addressing “green” claims, recent self-regulatory decisions addressing environmental claims, and more.
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Regulatory Roulette: Aligning Marketing Strategies with Conflicting Legal Standards
Event Recaps November 11, 2024This session will explore critical areas where standards conflict – such as “Made in USA,” “up to,” green claims, puffery, and disclosure requirements – to illustrate the differences in how the FTC, NAD, and courts view claims and compliance.
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Rule-a-Palooza Meets Loper Bright
Event Recaps November 11, 2024The panel will discuss what the Supreme Court’s decision in Loper Bright Enterprises means for the FTC’s aggressive rulemaking agenda.
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Thriving in the Evolving Children’s Advertising and Privacy Landscape: Best Practices to Navigate with Confidence
Event Recaps November 11, 2024Dive into the whirlwind of children’s privacy, social media, and influencer regulations, where every day brings a new challenge. In this session, speakers uncover the best practices for interacting and engaging with young audiences on platforms like Roblox, streaming services, and online games.
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A Data Science-Backed Approach to Brand Building
Event Recaps November 7, 2024In this session, Andy Hasselwander, Chief Analytics Officer at Marketbridge, dove deep into an integrated approach to quantifying long-run brand value using econometric and market research techniques, and presented typical benchmarks for paid and earned "virtual ROAS" based on long-run equity value.
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Building a Data-Centric Organization
Event Recaps November 7, 2024In this session, Key Bank provided its insight on the operational model for driving data-centricity; how to effectively work with young, energetic junior analysts; becoming agile; understanding when and how to implement agile principles; and the essential soft and hard skills needed for success.
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