Event Recaps
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Creator-Influenced Shopping: Shaping the Future of Social Commerce
Event Recaps January 29, 2025As creator content becomes more of an imperative, social commerce is redefining how brands influence consumers at checkout. This in-depth session looked how brands are leveraging creators to power shopping experiences that blend entertainment, authenticity, and ease.
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From Social to Swipes: How Tinder Drives Buzz with Creator Marketing
Event Recaps January 29, 2025Learn how Tinder has innovated to ride the waves of culture through social and influencers. Stephanie Danzi, the brand’s SVP of Marketing, and Evan Horowitz, co-founder and CEO of Movers+Shakers, discussed how partnering with creators can drive brand love (pun intended) and sales.
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How Hilton Creates Breakthrough Influencer Partnerships Rooted in Fan Passions
Event Recaps January 29, 2025Hilton discussed how it taps into audience passions to develop compelling influencer partnerships that showcase what it means to Stay with Hilton.
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“B” Is for Basics: Principles for Achieving Shared Global Objectives
Event Recaps January 28, 2025Cindy Ponce from Sesame Workshop examined the grounding principles that enable marketers to establish a framework to successfully realize collective accomplishments.
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Creating a Market Insights Center of Excellence at Grant Thornton
Event Recaps January 28, 2025Grant Thornton shared its journey to creating its Marketing Insight Center of Excellence.
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Data-Led, Customer-First: Pepsico’s Marketing Transformation Journey
Event Recaps January 28, 2025During a session at a January 2025 ANA 1-Day Conference, Shyam Venugopal, SVP of global marketing and media transformation at PepsiCo, shared insights from the brand’s journey to becoming centered on personalized marketing.
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Five Tips on How to Become a Chief of Staff
Event Recaps January 28, 2025Stephanie Jarstad, VP of marketing operations and chief of staff at Northwestern Mutual, provided an overview of how she was able to rise to the role of chief of staff, sharing five tips that other marketing operations professionals who want to reach similar heights must know.
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Managing GenAI in Highly Regulated Industries: Keys to Success for Marketing Operations Professionals
Event Recaps January 28, 2025American Express shared how generative AI is transforming its approach to marketing operations and martech leadership.
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Workday’s Planning Process That Puts Marketing Operations at the Center
Event Recaps January 28, 2025Workday shared how it orchestrates its integrated annual planning process for more than 700 Workday marketers.
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AT&T’s In-House Agency
Event Recaps January 23, 2025During a session at a January 2025 meeting of ANA’s Production Management Committee, AT&T described the development of its in-house agency and the needs that it has helped the company meet.
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GSK: Push Creative Boundaries in Highly Regulated Industries
Event Recaps January 23, 2025In a regulated industry like pharma, how can creative and production leaders inspire their staff to push creative boundaries? Here, GSK's John Wall offered advice to fellow leaders dealing with corporate regulations on how they can make the most of the tactics at their disposal to deliver messages with impact.
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Make the Most of Your Studio with Episodic Content: Lessons from PennyMac
Event Recaps January 23, 2025During a session at a 2025 meeting of the ANA’s Production Management Committee, PennyMac described how it built up its in-house video-production capabilities and the value that they deliver for the organization.
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Safeguarding Consumer Data: Compliance with Privacy Laws on Brand-Owned Websites
Event Recaps January 23, 2025During a January 2025 ANA MarTech Committee meeting, Elliot Bell, COO at Compliant, discussed data compliance risks and best practices to avoid them.
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Secrets Behind Effective Marketing Measurement
Event Recaps January 23, 2025In this session, Transunion provided a dive deep into the core principles of effective marketing measurement, exploring how to: Define Clear KPIs: Choose the Right Tools and Frameworks; Understand Data Integration; Optimize Marketing Spend; and Translate Data into Actionable Insights.
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Unifying Analytics into One Ecosystem
Event Recaps January 23, 2025Learn how Bayer achieved stronger alignment and more consistent recommendations for the marketing team by integrating marketing mix modeling (MMM) and multi-touch attribution (MTA) into a single ecosystem.
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A Comprehensive Review of Culture Codes for 2025
Event Recaps January 22, 2025Refinery29’s Julie Arbit, global SVP of insights, and Chelsea Sanders, VP of brand strategy and development, shared a summary of the culture codes their organization has identified that will be critical in 2025 and beyond.
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Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Event Recaps January 22, 2025Accenture Song shared insights from its 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
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Future Consumer 2026
Event Recaps January 22, 2025At a January 2025 ANA 1-Day Conference, trend-forecasting firm WGSN projected two significant trends in consumer sentiments that will take shape over the next two years and two ascendant types of consumers that will emerge from those trends.
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Lessons on Demonstrating In-House Agency Value
Event Recaps January 22, 2025In-housing is more than just a trend; it's a strategic choice that can deliver significant benefits for marketing organizations. But how do you communicate the value of your in-house agency to those who may not understand or appreciate it?
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Pinterest Predicts 2025: The Not-Yet-Trending Report
Event Recaps January 22, 2025The key to predicting meaningful consumer shifts is trendspotters, who forecast trends, rather than trendsetters, who perpetuate them. Pinterest's Sydney Stanback unpacked how to tell the difference — and why it matters for both consumers and brands.
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