Event Recaps
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The Evolving Role of Marketing Leadership in a More Connected Go-to-Market Model
Event Recaps June 14, 2024In this interactive panel, growth leaders from organizations including Dodge Industrial and Johnson Control discussed the need for marketers to embrace new leadership models, skills, processes, incentives, and operations.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Event Recaps June 14, 2024Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this session, learn how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.
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From Startup to Acquisition: Five Lessons Learned from the CMO of Guidehouse
Event Recaps June 13, 2024In this session, Guidehouse CMO Joy Jarrett discussed what today’s CMOs need to do to effectively plan, execute, and pivot in a highly dynamic environment.
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How Applying AI Makes Businesses More Human
Event Recaps June 13, 2024Senior marketers and executives can harness AI for strategic B2B business growth.
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Opening Remarks of the 2024 ANA Masters of B2B Marketing Conference
Event Recaps June 13, 2024In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of B2B Marketing Conference.
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Operating Like a Modern Marketer
Event Recaps June 13, 2024In this session, Lynn Teo, CMO, Northwestern Mutual unraveled the nuances of connecting brand campaigns with tangible outcomes, emphasizing the importance of a synchronized approach to marketing efforts.
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Six Tips for Marketers from Lou Aversano, Chief Brand and Marketing Officer at The Cigna Group
Event Recaps June 13, 2024During a session at the ANA’s 2024 Masters of B2B Marketing Conference, Lou Aversano shared his perspective on six topics of critical importance to marketers.
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The Missing Link in Marketing: How Empathy Influences Buyer Behavior
Event Recaps June 13, 2024When deployed effectively, empathy can strengthen the quality and impact of marketing programs and increase customer loyalty. In this session, learn how to engage customers empathetically to drive business results.
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The Rising Value of Brand in B2B: Winning In Market…and in the Boardroom
Event Recaps June 13, 2024Suzanne Kounkel, Global CMO of Deloitte, joined Laurence Newell, Managing Director, Americas of Brand Finance, in this session on B2B brand value and brand strength, facilitated by Stein IAS Global President Craig Duxbury.
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The Three Drivers of Financial Value: How Marketers Can Unlock Bigger Budgets by Thinking Like Investors
Event Recaps June 13, 2024Decades of research shows that marketing accelerates and amplifies cash flows for businesses, making it a critical growth center to brands who sufficiently and continuously invest. In this session, Lisha Perez revealed insights from the B2B Institute’s latest exploration on the topic.
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ANA 2024 Marketing Accountability Study: Addressing the Snowflake Problem
Event Recaps June 12, 2024How do we address the “snowflake” problem that every senior marketing role appears to be uniquely defined? Speaker in this session focused on this issue and shared the findings from the latest research by the ANA Business Marketing Practice.
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Data and Decisions: Moving to an Audience-First Mindset
Event Recaps June 12, 2024Good things come in pairs. When it comes to breaking the cycle of current flat fundraising results, there is one particular pair that can help you unlock how you approach your strategy: data and decisions.
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Data-Driven Strategies for Nonprofit Success
Event Recaps June 12, 2024How are nonprofits navigating current challenges and leveraging data analysis to shape future strategies? Nonprofit and agency partners discussed the obstacles we face and shared innovative strategies for growth in today's omni-channel landscape.
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Mission Critical: Harnessing Data and Tech for Greater Good
Event Recaps June 12, 2024In this presentation, learn how the Crohn’s & Colitis Foundation turned data analytics insights into powerful content and revenue opportunities and how they leveraged tailored technology, to help improve the lives of those with IBD.
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The Digital Trust Equation: Non-Profits, PSAs, and Public Perception
Event Recaps June 12, 2024In this session, learn how PSAs and digital can work together to build public trust and community connection around crucial causes.
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Unlocking Bravery in Today’s Youth to Take on the Challenges of Tomorrow
Event Recaps June 12, 2024In this session, Today, I’m Brave’s founder David Angelo shared what it takes to build a nonprofit from the ground up, with equal parts strategic insights, qualitative data and limitless passion, dedication and vision for a better, braver tomorrow.
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The Search Marketer’s AI
Event Recaps June 11, 2024The integration of AI into search and search advertising represents a significant shift, offering both opportunities and challenges for brands. In this session, Motivity founder Kevin Ryan discussed search and its economic model companion, search advertising.
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Transform, Grow, and Stay Competitive with AI-Powered Marketing
Event Recaps June 11, 2024Currently, there is a critical shift from using AI for mere efficiency to leveraging it as a pivotal tool for securing a competitive advantage. In this session, learn about best practices for identifying optimal use cases, establishing robust infrastructure, and championing pilot projects to drive successful AI integration.
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ANA Influencer Pay Equity Guide with Belle Communications
Event Recaps June 6, 2024In this session, learn about a new guide from the ANA, 4As, PR Council, and their members that offers an actionable roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.
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Behavioral Science Secrets That Drive Direct Mail Success
Event Recaps June 4, 2024In this session, discover some of the best-performing behavioral science tactics to add to your creative strategies and executions, and gain the secrets that will drive your direct mail success.
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