Event Recaps
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AARP Harnesses the Spending Power of Consumers Aged 50 and Older
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Martha Boudreau, chief communications and marketing officer at AARP, discussed the importance of marketing to consumers aged 50 and older.
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Creating Connections That Drive Action: Making the Magic Happen with Intentionality
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.
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DEI Pushback vs. Consumer Expectations: The Marketing Tightrope
Event Recaps November 19, 2024In this session, speakers unveiled the latest Cultural Inclusion Accelerator (CIA) study that recalibrates our understanding of multicultural and inclusive segments. Learn how to boldly realign your marketing strategies with consumer desires, ensuring brand growth and relevance in a changing landscape.
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Find Your Perfect Cause Partner: A 5-Step Blueprint
Event Recaps November 19, 2024In this session, discover the proven steps to align your brand with a nonprofit that maximizes your social impact. Learn from Mollye Rhea's wealth of experience and a real-world case study of how For Momentum helped Tropical Smoothie Café find their ideal partner in Share Our Strength.
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Las Vegas Highlights Its Support of Multicultural Sports Industry
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, the Las Vegas Aces, the Las Vegas Raiders, and the Las Vegas Convention and Visitors Authority shared marketing strategies that engage multicultural communities.
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Latinos: Verizon's Growth Disruptors
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Ricardo Aspiazu discussed ways in which the audience, specifically the Latino audience, can disrupt media.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Event Recaps November 19, 2024This session explored how the National Down Syndrome Society (NDSS) has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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P&G: The Keys to Unlocking Inclusive Growth
Event Recaps November 19, 2024Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Event Recaps November 19, 2024Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. Through campaigns like Glenlivet's Diwali celebration and Malibu's Latino-focused campaign, the company highlighted cultural sensitivity and the importance of authenticity in connecting with diverse communities.
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Taking Green Mainstream
Event Recaps November 19, 2024The desire to live a “greener” lifestyle is moving into mainstream territory. The Guardian News & Media shared details and insights from their proprietary sustainability research, which moved beyond intent vs. action and dove into demographics and generational response.
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The American Parkinson’s Disease Association Shares the Impact of Partnership with Havas Lynx
Event Recaps November 19, 2024During a session at an ANA Brand Purpose committee meeting, The American Parkinson’s Disease Association shared the impact of its purposeful partnership with Havas Lynx New York.
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AI Unleashed: Exploring the Intersection of Artificial Intelligence and Multicultural Marketing
Event Recaps November 18, 2024Speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.
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Reaching Diverse Audiences Through the Power of Movies and Pop Culture
Event Recaps November 18, 2024National CineMedia (NCM) — the largest cinema advertising platform in the U.S. — and Omnicom Media Group (OMG) shared how cinema has become the go-to option for brands seeking to reach and engage with these key growth audiences.
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A Survey of the Laws and Regulatory Environment Impacting AI and Advertising
Event Recaps November 14, 2024In this session, Tara Potashnik of Venable provided a comprehensive overview of the current legal and regulatory landscape surrounding AI in advertising, equipping marketers with the knowledge to navigate potential risks and ensure compliance in their AI-driven initiatives.
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AI in Travel: Redefining Experiences and Recommendations
Event Recaps November 14, 2024During one of its November 2024 One-Day Conferences, the ANA convened a panel of experts from the travel industry to reflect on the impact that AI is having and will have on their sector.
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AI-Driven Marketing for a Post-Advertising World
Event Recaps November 14, 2024Brandtech Group partner and head of emerging tech, Rebecca Sykes walked through the frontier of marketing and explored how AI is not a scary monster but just a technology, a tool, and entirely dependent on who uses it and how.
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Answering the Future of Advertising: Brand Truth, AI, and the Answer Economy
Event Recaps November 14, 2024Generative AI has transformed the shopper journey. Success now means embracing the "boring basics" such as content-rich brand websites and robust FAQs that serve as essential "algorithmic anchors," feeding AI with the clarity and depth it needs.
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How Realtor.com Is Leveraging AI
Event Recaps November 14, 2024During a session held at a November 2024 ANA One-Day Conference, Realtor.com discussed some of the ways in which it has been leveraging artificial intelligence to showcase the capabilities of this emergent technology.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Event Recaps November 14, 2024Through strategic partnership with Q.Digital, Nissan demonstrates the power of authentic LGBTQ+ storytelling through its "Driven" campaign series, showing how targeted content and media placement can drive significant brand affinity and business results while meaningfully supporting the LGBTQ+ community.
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Six Tips to Guide the Use of AI in Programmatic Media Buying
Event Recaps November 14, 2024During one of its November 2024 One-Day Conferences, the ANA convened a panel of veterans from the worlds of media and marketing to reflect on what steps and precautions marketers must take to leverage AI in their programmatic media buying, which promises to make processes such as optimization far faster and more efficient.
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