Case Studies
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Vaseline Uses UV Index Billboards to Promote New Sunscreen
Smarties Awards September 30, 2024Unilever Vietnam used a digital out-of-home campaign that demonstrated the local UV index to develop a market for Vaseline sunblock body lotion.
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Vietnamese Airline Innovates Aviation Industry Through Tech Sales Channels
Smarties Awards September 30, 2024Vietjet utilized data analytics from various media channels to maintain existing customers and expand its market throughout the APAC region.
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What’s Cif Got to Do with Love?
Smarties Awards September 30, 2024Cif enticed the curiosity of non-consumers about Cif cream, generating experimentation and amplifying positive discourse.
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USAA Leverages the Army-Navy Game to Attract Customers
In-House Excellence Awards July 22, 2024The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.
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National Grid Promotes Energy Efficiency
B2 Awards July 18, 2024National Grid undertook a multi-year campaign to encourage its customers to pursue greater energy efficiency.
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SAP Riffs on the Day’s News with AI-Generated Images
B2 Awards July 18, 2024SAP leveraged AI image-generation to accelerate the creative cycle, allowing it to pitch its technology to mid-size companies.
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This Vendor Convinced GE to Retain Its Services Because of, Not Despite, Cost Cutting
B2 Awards July 18, 2024Cloud-management firm VMWare undertook to convince GE that it could help it achieve cost efficiency and flexibility in the face of financial cutbacks.
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This Company Strove to Turn Itself into the Enterprise IT Leader with an Integrated, Multi-Year Campaign
B2 Awards July 17, 2024Juniper Networks undertook a multi-year effort to break Cisco’s stranglehold on the enterprise IT market.
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This Financial Services Company Appealed to Customers Through a Parallel with Football
B2 Awards July 17, 2024Sammons Institutional Group promoted itself as an authority on preparing for unforeseen financial disruptions through an analogy with football’s star quarterback Brock Purdy.
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This Bank Pitched Itself to Law Firms
B2 Awards July 16, 2024Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.
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This Water Filtration Company Made Kids Its Spokespeople
B2 Awards July 16, 2024Elkay used the unfiltered thoughts of kids to underscore the importance of properly filtered water in schools.
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Deloitte Celebrates Women in Business During the WNBA Playoffs
B2 Awards July 14, 2024Deloitte showcased its commitment to women during the WNBA playoffs via four national TV spots celebrating women business leaders.
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How ZS Created Leads with AI Generated Display Ads on a Budget
B2 Awards July 14, 2024With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.
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Juniper Networks Sponsors an F1 Team to Influence ITDMs to “Demand More”
B2 Awards July 14, 2024The Juniper Networks “Demand More” campaign leveraged a pivot to a bold, brand-first media approach, encompassing the company’s first forays into sports sponsorship and TV advertising. Having the courage to divert demand media spend paid off big time, as both brand and demand metrics went through the roof.
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Lenovo Late Night IT: Revolutionizing Tech Talk, Enriching Lives and Communities
B2 Awards July 14, 2024Season two of Lenovo Late Night IT aimed to transform the perception of the tech industry from being seen as distant and complex to engaging, accessible, and deeply human.
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LiuGong Highlights its Role in Mexico, Central America, and the Caribbean
B2 Awards July 14, 2024LiuGong launched a campaign highlighting its equipment’s impact on projects across Mexico, Central America, and the Caribbean.
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LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold
B2 Awards July 14, 2024LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.
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Redefining the Cost of Cheap Batteries
B2 Awards July 14, 2024Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.
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Unisys Drives Pipeline Growth Via an Integrated OOH and Mobile Campaign
B2 Awards July 14, 2024Unisys launched an omnichannel campaign with a focus on video, out-of-home, and social to drive consideration for three of its business units.
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Up Next: Empowering Gen Z to Thrive in the Modern Workforce
B2 Awards July 14, 2024Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.
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