Case Studies
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Indeed’s Rising Voices Program Raises Tides for BIPOC Entertainment Talent
Smarties Awards September 30, 2024Indeed created its “Rising Voices” program to create more opportunities for BIPOC entertainment talent, both in front of and behind the camera.
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JBL Shreds the Runway with Snowproof Earbuds and YouTube Takeover
Smarties Awards September 30, 2024JBL's innovative launch of its snowproof Endurance Peak 3 earbuds connected with younger consumers through a branded snowboard park and a YouTube homepage takeover, achieving significant brand awareness and product familiarity.
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KangShiFu: Turning Restaurants Into Stars to Boost Beverage Sales
Smarties Awards September 30, 2024Master Kong's KangShiFu Juice brand innovatively leveraged the entertainment industry playbook to turn partner restaurants into "stars," significantly expanding its distribution channel and boosting brand recognition in China's competitive beverage market.
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KitKat’s Mudik BreakHunt: Gamifying Indonesia's Mass Migration
Smarties Awards September 30, 2024Nestle Indonesia's KitKat brand leveraged mobile gamification to inject excitement into Indonesia's Mudik mass migration, significantly boosting brand awareness, engagement, and market share while outperforming industry benchmarks.
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L'Oreal Paris: Building the No. 1 Serum in Vietnam Through Science and Innovation
Smarties Awards September 30, 2024L'Oreal Paris transformed its Hyaluronic Acid (HA) Serum from a seasonal product to a year-round skincare essential in Vietnam through an innovative, multi-channel campaign that simplified skincare science for mass consumers.
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L’Oréal Paris Uses In-Content Iconography to Fight Harassment Culture in Brazil
Smarties Awards September 30, 2024To combat a culture of harassment against women in Brazil, L’Oréal Paris created a training program and worked with the largest entertainment company in Latina America to integrate iconography across nostalgic content, highlighting instances of antiquated misogynistic behavior.
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Leading Energy Company Recycles Used Tires for Sustainability Initiative
Smarties Awards September 30, 2024Aramco, a leading energy company, recycled used tires into asphalt rubber for roads as a part of its carbon reduction and environmental awareness plans.
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Lifebuoy Enables Reunions During Tet 2022
Smarties Awards September 30, 2024Unilever's Lifebuoy brand leveraged data-driven targeting and partnerships to provide free train tickets and hygiene products to financially burdened Vietnamese citizens during Tet 2022, significantly boosting brand relevance and sales.
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Lifebuoy's #Safety4All: Redefining Family in Vietnam
Smarties Awards September 30, 2024Unilever's Lifebuoy revolutionized family advocacy in Vietnam with its #Safety4All campaign, turning negative societal messages into positive affirmations for all family types during Pride Month.
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Louis Vuitton Bucks a Trend with a Live Experience in a Chinese Resort Town
Smarties Awards September 30, 2024Louis Vuitton staged an immersive fashion show in the Chinese town of Aranya.
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Lunchables' "Lunchabuild This!": Turning Snacks into Creative Building Blocks
Smarties Awards September 30, 2024Kraft Heinz revolutionized Lunchables' marketing strategy with the "Lunchabuild This!" campaign, transforming the product into a creative building tool and driving significant sales growth and brand engagement.
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Magnum Redefines Ice Cream Luxury for Gen Z
Smarties Awards September 30, 2024Unilever's Magnum ice cream brand transformed its annual Cannes Film Festival event into a generation Z-focused, multi-channel campaign, significantly boosting brand awareness, engagement, and sales.
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MarTech Helped This Food Company Promote a New Product
Smarties Awards September 30, 2024CLEAR Men’s Shampoo sponsored Turkey’s national amputee football team and promoted them aggressively across a wide array of channels.
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Maybelline 3.0: Empowering Gen Z with "Every Flaw is a 10"
Smarties Awards September 30, 2024L'Oreal Vietnam's Maybelline New York launched the "Every Flaw is a 10" campaign, leveraging social media and influencer partnerships to redefine beauty standards and empower generation Z, resulting in significant brand growth and market leadership.
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MediaMarkt Blends Maternal Wisdom with GPT-4 Technology
Smarties Awards September 30, 2024MediaMarkt Turkey leveraged GPT-4 technology to create "Mother AI," an innovative Mother's Day campaign that personified maternal wisdom, offering users a unique, interactive experience while boosting brand awareness and sales.
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Nature Valley's ReTok Shop: Turning Hashtags into Sustainable Actions
Smarties Awards September 30, 2024General Mills' Nature Valley brand created the ReTok Shop, a first-of-its-kind TikTok campaign that rewarded sustainable actions with free back-to-school products, reinvigorating the brand's image and driving sales during a crucial season.
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Nestle’s La Vie Launched an Omnichannel and Experiential Campaign to Support the Well-Being of Urban Vietnamese Youth’s
Smarties Awards September 30, 2024Nestle’s La Vie created an omnichannel campaign culminating in a branded multi-sensory experience to engage young urban consumers, support their well-being, and drive double digit sales.
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Nestle’s La Vie Revolutionized the Packaged Water Category with a Social E-Commerce Campaign
Smarties Awards September 30, 2024Nestle’s La Vie created a personalized social e-commerce campaign, leveraging Facebook’s business platform, to create a customized end-to-end consumer journey that ended in a personalized offer.
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Nestlé’s Moça Unites Virtual Avatars For Real Women’s Empowerment
Smarties Awards September 30, 2024Nestlé Brasil's Moça brand united 11 popular Brazilian virtual avatars to amplify real women's voices on International Women's Day, significantly boosting brand engagement and advocating for women's causes.
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OREO Undertakes a K-Pop Collaboration to Drive Business in Southeast Asia
Smarties Awards September 30, 2024OREO created a new cookie inspired by the band BlackPink to appeal to generation Z.
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