L’Oréal Paris Uses In-Content Iconography to Fight Harassment Culture in Brazil | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

L’Oréal Paris Uses In-Content Iconography to Fight Harassment Culture in Brazil

To combat a culture of harassment against women in Brazil, L’Oréal Paris created a training program and worked with the largest entertainment company in Latina America to integrate iconography across nostalgic content, highlighting instances of antiquated misogynistic behavior.