L'Oreal Paris: Building the No. 1 Serum in Vietnam Through Science and Innovation | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

L'Oreal Paris: Building the No. 1 Serum in Vietnam Through Science and Innovation

L'Oreal Paris transformed its Hyaluronic Acid (HA) Serum from a seasonal product to a year-round skincare essential in Vietnam through an innovative, multi-channel campaign that simplified skincare science for mass consumers.