Maybelline 3.0: Empowering Gen Z with "Every Flaw is a 10" | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Maybelline 3.0: Empowering Gen Z with "Every Flaw is a 10"

L'Oreal Vietnam's Maybelline New York launched the "Every Flaw is a 10" campaign, leveraging social media and influencer partnerships to redefine beauty standards and empower generation Z, resulting in significant brand growth and market leadership.