MediaMarkt Blends Maternal Wisdom with GPT-4 Technology | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

MediaMarkt Blends Maternal Wisdom with GPT-4 Technology

MediaMarkt Turkey leveraged GPT-4 technology to create "Mother AI," an innovative Mother's Day campaign that personified maternal wisdom, offering users a unique, interactive experience while boosting brand awareness and sales.