JBL Shreds the Runway with Snowproof Earbuds and YouTube Takeover | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

JBL Shreds the Runway with Snowproof Earbuds and YouTube Takeover

JBL's innovative launch of its snowproof Endurance Peak 3 earbuds connected with younger consumers through a branded snowboard park and a YouTube homepage takeover, achieving significant brand awareness and product familiarity.