Case Studies
-
How This Brand Leveraged Esports to Engage Gen Z
Smarties Awards September 30, 2024In an increasingly crowded sponsorship field, Clear sought to differentiate itself and bring something innovative to King Pro League (KPL), China's No. 1 mobile e-sports competition.
view -
How This Grocer Used Data to Create Personalized Ad Experiences and Drive Business
Smarties Awards September 30, 2024Using a robust data set to create more than 3,000 targeted ad variations, M&M Food Market created a highly personalized, geotargeted campaign to help break through the holiday season noise and drive business results during a critical timeframe.
view -
How This Vietnamese Footwear Brand Illustrated 40 Years of History in 1.6 Seconds
Smarties Awards September 30, 2024For its 40th anniversary, shoe brand Biti’s created a video asset that distilled 40 years of Vietnamese progress into a 1.6 second video.
view -
How Vaseline Created a Skincare Search Engine That Prioritized Diverse Representation
Smarties Awards September 30, 2024In response to a glaring lack of representation for people of color when searching for skin-related issues online, Vaseline created a first-of-its-kind search platform to remove equitable barriers and address the longstanding bias in skin care.
view -
Indeed’s Rising Voices Program Raises Tides for BIPOC Entertainment Talent
Smarties Awards September 30, 2024Indeed created its “Rising Voices” program to create more opportunities for BIPOC entertainment talent, both in front of and behind the camera.
view -
JBL Shreds the Runway with Snowproof Earbuds and YouTube Takeover
Smarties Awards September 30, 2024JBL's innovative launch of its snowproof Endurance Peak 3 earbuds connected with younger consumers through a branded snowboard park and a YouTube homepage takeover, achieving significant brand awareness and product familiarity.
view -
KangShiFu: Turning Restaurants Into Stars to Boost Beverage Sales
Smarties Awards September 30, 2024Master Kong's KangShiFu Juice brand innovatively leveraged the entertainment industry playbook to turn partner restaurants into "stars," significantly expanding its distribution channel and boosting brand recognition in China's competitive beverage market.
view -
KitKat’s Mudik BreakHunt: Gamifying Indonesia's Mass Migration
Smarties Awards September 30, 2024Nestle Indonesia's KitKat brand leveraged mobile gamification to inject excitement into Indonesia's Mudik mass migration, significantly boosting brand awareness, engagement, and market share while outperforming industry benchmarks.
view -
L'Oreal Paris: Building the No. 1 Serum in Vietnam Through Science and Innovation
Smarties Awards September 30, 2024L'Oreal Paris transformed its Hyaluronic Acid (HA) Serum from a seasonal product to a year-round skincare essential in Vietnam through an innovative, multi-channel campaign that simplified skincare science for mass consumers.
view -
L’Oréal Paris Uses In-Content Iconography to Fight Harassment Culture in Brazil
Smarties Awards September 30, 2024To combat a culture of harassment against women in Brazil, L’Oréal Paris created a training program and worked with the largest entertainment company in Latina America to integrate iconography across nostalgic content, highlighting instances of antiquated misogynistic behavior.
view -
Leading Energy Company Recycles Used Tires for Sustainability Initiative
Smarties Awards September 30, 2024Aramco, a leading energy company, recycled used tires into asphalt rubber for roads as a part of its carbon reduction and environmental awareness plans.
view -
Lifebuoy Enables Reunions During Tet 2022
Smarties Awards September 30, 2024Unilever's Lifebuoy brand leveraged data-driven targeting and partnerships to provide free train tickets and hygiene products to financially burdened Vietnamese citizens during Tet 2022, significantly boosting brand relevance and sales.
view -
Lifebuoy's #Safety4All: Redefining Family in Vietnam
Smarties Awards September 30, 2024Unilever's Lifebuoy revolutionized family advocacy in Vietnam with its #Safety4All campaign, turning negative societal messages into positive affirmations for all family types during Pride Month.
view -
Louis Vuitton Bucks a Trend with a Live Experience in a Chinese Resort Town
Smarties Awards September 30, 2024Louis Vuitton staged an immersive fashion show in the Chinese town of Aranya.
view -
Lunchables' "Lunchabuild This!": Turning Snacks into Creative Building Blocks
Smarties Awards September 30, 2024Kraft Heinz revolutionized Lunchables' marketing strategy with the "Lunchabuild This!" campaign, transforming the product into a creative building tool and driving significant sales growth and brand engagement.
view -
Magnum Redefines Ice Cream Luxury for Gen Z
Smarties Awards September 30, 2024Unilever's Magnum ice cream brand transformed its annual Cannes Film Festival event into a generation Z-focused, multi-channel campaign, significantly boosting brand awareness, engagement, and sales.
view -
MarTech Helped This Food Company Promote a New Product
Smarties Awards September 30, 2024CLEAR Men’s Shampoo sponsored Turkey’s national amputee football team and promoted them aggressively across a wide array of channels.
view -
Maybelline 3.0: Empowering Gen Z with "Every Flaw is a 10"
Smarties Awards September 30, 2024L'Oreal Vietnam's Maybelline New York launched the "Every Flaw is a 10" campaign, leveraging social media and influencer partnerships to redefine beauty standards and empower generation Z, resulting in significant brand growth and market leadership.
view -
MediaMarkt Blends Maternal Wisdom with GPT-4 Technology
Smarties Awards September 30, 2024MediaMarkt Turkey leveraged GPT-4 technology to create "Mother AI," an innovative Mother's Day campaign that personified maternal wisdom, offering users a unique, interactive experience while boosting brand awareness and sales.
view -
Nature Valley's ReTok Shop: Turning Hashtags into Sustainable Actions
Smarties Awards September 30, 2024General Mills' Nature Valley brand created the ReTok Shop, a first-of-its-kind TikTok campaign that rewarded sustainable actions with free back-to-school products, reinvigorating the brand's image and driving sales during a crucial season.
view