Case Studies
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How Claro Hit a Home Run with This “Hacked” Phone Campaign
Smarties Awards September 30, 2024To better serve its users, telecommunications provider Claro created a campaign in which it “hacked” users’ phones and got them to call loved ones before midnight on Christmas Eve and New Year’s Eve, thereby helping them to avoid the headache of experiencing service disruptions during peak activity periods.
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How Clear’s Scalp Shampoo Campaign Leveraged TikTok
Smarties Awards September 30, 2024Scalpceuticals and Scalp Pro are uniquely crafted for male and female consumers individually, who are between the ages of 18 to 44 and facing hair loss issues — and not being able to find solutions to their problems via mass products.
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How Climate Partners Helped Brands Calculate the Carbon Emissions of Their Ads
Smarties Awards September 30, 2024ClimatePartner introduced GreenGRP to help brands offset the CO2 emissions generated from their advertising campaigns.
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How Cupcake Vineyards Targeted Different Generations
Smarties Awards September 30, 2024With more competition and shifting consumer purchase behavior in the premium wine category, Cupcake Vineyards set a goal to drive sales and capture brand share by reaching and engaging new customers while staying top of mind with existing customers.
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How GHTK Disrupted the Last-mile Delivery Category with a Music Video
Smarties Awards September 30, 2024GHTK created a video campaign featuring iconic influencers to show solidarity with the pain points of smaller online retailers.
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How Hinz&Kunzt Used Art Installations to Drive Sales and Address a Social Crisis
Smarties Awards September 30, 2024With its “Homeless Gallery” campaign, German newspaper Hinz&Kunzt was able to blend physical and digital components into an engaging experience that both shone a light on the issue of homelessness in Hamburg and drove sales and donations for the publication.
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How La Vie Raised Brand Preference
Smarties Awards September 30, 2024To stand out in the year of many birthday celebrations, Nestle’s campaign aimed for insightful creative strategy to celebrate its own 30th brand birthday.
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How Mastercard Utilized Audio
Smarties Awards September 30, 2024Mastercard’s “smart activation idea driven by local insights” developed into a campaign to connect the brand, UCL, and Football Passion.
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How Qualcomm Drove Business Success with a Wildlife Documentary Filmed Using Smartphone Cameras
Smarties Awards September 30, 2024To drive awareness among Chinese consumers and consideration with its B2B audience, while also showing a dedication to the company’s sustainability goals, Qualcomm created a four-part video series that highlighted China’s wildlife, with all footage captured using smartphone cameras powered by the brand’s processors.
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How Starward Flipped the Script on Traditional Whisky Advertising
Smarties Awards September 30, 2024With its “Whisky Advertising Done Different," Starward flipped the script on traditional whisky advertising, creating a sophisticated, data-driven, and digital activation that targeted younger and female consumers.
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How Sunlight Floorcare Won Over Consumers with Sustainability, Celebrities, and Adorable Cartoon Sea Creatures
Smarties Awards September 30, 2024Sunlight Floorcare used adorable cartoon sea animals and celebrity partnerships to help consumers better understand why the “inconvenience” of its new handle-less one kilogram product bottle — which was made of 100 percent recycled plastics — was necessary to help protect sea life and the environment at large.
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How Sunquick Found Influencer Success in an Unlikely Spot
Smarties Awards September 30, 2024Faced with a highly competitive sales period and a smaller budget than its competition, Sunquick chose a unique path, partnering with individuals who weren’t quite viewed as “influencers,” but who held the key to brand and business success for the fruit juice company.
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How Surf Brand Detergent Executed a Stellar Example of Content Marketing
Smarties Awards September 30, 2024In an effort to earn more business with value shoppers, detergent brand Surf created a hub on Zalo — a popular social media and messaging app in Vietnam — which was leveraged to share key content and drive affinity among the target audience.
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How Techcombank Creates Its Own Celebrity to Drive Loyalty
Smarties Awards September 30, 2024Techcombank disrupted the transaction bank app category by developing a digital native experience which was promoted by a brand made celebrity, Mr. Đại Cat.
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How Techcombank’s Fictional Celebrity Made It the No. 1 Bank App in Vietnam
Smarties Awards September 30, 2024Techcombank drove awareness of its cash-deposit promotion by creating a fictional branded celebrity, two music videos, in-app gamified integrations and more, differentiating the bank app from the sea of sameness prevalent across its competitors’ marketing.
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How the Longest TikTok Ad Ever Became a Huge Hit for Hilton
Smarties Awards September 30, 2024To elevate the role and importance of a stay at a hotel, Hilton created a campaign aimed at getting its target audience to “stay” with a long-form piece of social media content — a 10-minute TikTok ad — on a short form platform.
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How This Brand Leveraged Esports to Engage Gen Z
Smarties Awards September 30, 2024In an increasingly crowded sponsorship field, Clear sought to differentiate itself and bring something innovative to King Pro League (KPL), China's No. 1 mobile e-sports competition.
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How This Grocer Used Data to Create Personalized Ad Experiences and Drive Business
Smarties Awards September 30, 2024Using a robust data set to create more than 3,000 targeted ad variations, M&M Food Market created a highly personalized, geotargeted campaign to help break through the holiday season noise and drive business results during a critical timeframe.
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How This Vietnamese Footwear Brand Illustrated 40 Years of History in 1.6 Seconds
Smarties Awards September 30, 2024For its 40th anniversary, shoe brand Biti’s created a video asset that distilled 40 years of Vietnamese progress into a 1.6 second video.
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How Vaseline Created a Skincare Search Engine That Prioritized Diverse Representation
Smarties Awards September 30, 2024In response to a glaring lack of representation for people of color when searching for skin-related issues online, Vaseline created a first-of-its-kind search platform to remove equitable barriers and address the longstanding bias in skin care.
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