Case Studies
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This Brand Used Creative Tech and AI for a Nonprofit Campaign
Smarties Awards September 30, 2024Yeildmo utilized dynamic format optimization and AI strategies to boost campaign effectiveness for a nonprofit, the Humane Society of the United States.
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This Campaign from Shell Gamified Work and Awarded Prizes
Smarties Awards September 30, 2024Shell Vietnam gamified the work of truck drivers, allowing them to earn points for every kilometer driven during work, which could then be exchanged for prizes that would help make life better for the drivers and their families.
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This Cashback App Launched a Digital-Only Campaign
Smarties Awards September 30, 2024The cashback and couponing apps niche is a densely populated one. As a result, it’s important to do everything possible as a business in that category to stand out. Upside sought to improve brand visibility within both app stores, garner more organic downloads, and increase conversion rate (CVR).
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This Data-Savvy Campaign from Simple Won Over Vietnamese Consumers
Smarties Awards September 30, 2024Using a combination of authentic influencer content and robust data, Simple was able to develop a multi-targeted campaign that helped its products establish a foothold among young Vietnamese consumers.
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This Energy Drink Brand Used Rewards to Convince Users to Create a Ton of Content
Smarties Awards September 30, 2024Sting used the appeal of valuable rewards to coax users into creating content using the brand’s custom augmented reality (AR) filter, which was then leveraged in a campaign to drive brand recognition and, ultimately, sales.
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This Game Brought Bruce Lee Back to Life
Smarties Awards September 30, 2024To level up its ambassador game after Vo Lam Truyen Ky 1 Mobile's use of 3D Tran Thanh character, VLTKMAX decided to go international.
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This Grocery Chain Enhanced its Messaging with Geo-Targeting
Smarties Awards September 30, 2024Turkish Grocery Chain CarrefourSA drove business with personalized messages delivered to users in real time based on their physical proximity to CarrefourSA stores.
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This Grocery Chain Souped Up Its Loyalty Program
Smarties Awards September 30, 2024Carrefour, a European grocery and convenience store chain, enhanced its loyalty program’s ability to attract and serve members with a smart investment in data technology.
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This High-Tech, In-Game Advertising Campaign Achieved Stellar Results
Smarties Awards September 30, 2024To retain its position in the increasingly competitive convenience store vertical, QuikTrip leveraged technology to deploy an in-game advertising campaign that achieved impressive results while seamlessly integrating into the habits of the brand’s target audience.
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This Ice Cream Brand Hacked an Outdoor Movie Screening
Smarties Awards September 30, 2024Premium ice cream maker Atelier Gelarto created commercials exclusively from stock footage and a little CGI enhancement and included them as trailers at open-air movie screenings in Turkey.
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This Ice Cream Brand Leveraged Astrology with Its Campaign, Cornetto Love Star
Smarties Awards September 30, 2024Unilever’s primary strategic objectives were twofold: to increase brand awareness and to deepen consumer engagement. The company aimed to connect with its audience on a more personal level by tapping into the astrology trend, which has a broad appeal.
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This Interactive Event Launched Rockstar to a New Audience in an Impressive Way
Smarties Awards September 30, 2024With pandemic-weary Vietnamese consumers desiring a return to in-person events, Rockstar hosted a 3D, holiday-themed light and music party that featured an online component — allowing for broad appeal, maximum exposure, and, most importantly, stellar business results.
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This Jewelry Company Bartered Its Own Wares in Exchange for Media
Smarties Awards September 30, 2024With the help of agency partner Havas Media, Mabina Spa offloaded products from a defunct brand to finance a media plan.
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This Restaurant Chain Enhanced Loyalty with an Aggressive Test-and-Learn Approach
Smarties Awards September 30, 2024Blaze Pizza, with the help of Response Labs, undertook a data-fueled experiment to supercharge its loyalty program.
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This Shampoo Brand Supported Disabled Soccer Players
Smarties Awards September 30, 2024CLEAR Men’s Shampoo sponsored Turkey’s national amputee football team and promoted them aggressively across a wide array of channels.
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This Water Brand Pitched Its Health Benefits
Smarties Awards September 30, 2024Packaged water brand La Vie drew on its natural minerality to pitch itself in a new way to health-conscious young people in Vietnam.
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Throat Lozenge Brand Uses Memorable Subway Performance for Brand Awareness
Smarties Awards September 30, 2024The throat lozenge brand Valda utilized its limited budget for a memorable subway performance which drove brand awareness and sales in Canada.
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Turning Taco Night into a TikTok Sensation
Smarties Awards September 30, 2024General Mills' Old El Paso brand launched its new Tortilla Pockets with a viral TikTok campaign, reimagining Foreigner's "Juke Box Hero" as "Mess Free Hero," engaging millions of users and driving significant sales.
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Tyson Food’s AI-Driven Tech Helps Brands Avoid Digital Content That Damages the Black Community
Smarties Awards September 30, 2024Tyson Foods created an AI-powered index that quantified the human impact of digital content on minorities to help the brand and other advertisers inform a more responsible media strategy.
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Using Weather Patterns and Iftar Times to Guide Dynamic Creative Optimization
Smarties Awards September 30, 2024Ice cream brand and Unilever subsidiary Algida targeted Muslim shoppers with creative that was adjusted based on the temperature and the timing of the Ramadan periods of fast-breaking.
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