Nestle’s La Vie Revolutionized the Packaged Water Category with a Social E-Commerce Campaign | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Nestle’s La Vie Revolutionized the Packaged Water Category with a Social E-Commerce Campaign

Nestle’s La Vie created a personalized social e-commerce campaign, leveraging Facebook’s business platform, to create a customized end-to-end consumer journey that ended in a personalized offer.