Case Studies
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Nestle’s La Vie Launched an Omnichannel and Experiential Campaign to Support the Well-Being of Urban Vietnamese Youth’s
Smarties Awards September 30, 2024Nestle’s La Vie created an omnichannel campaign culminating in a branded multi-sensory experience to engage young urban consumers, support their well-being, and drive double digit sales.
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Nestle’s La Vie Revolutionized the Packaged Water Category with a Social E-Commerce Campaign
Smarties Awards September 30, 2024Nestle’s La Vie created a personalized social e-commerce campaign, leveraging Facebook’s business platform, to create a customized end-to-end consumer journey that ended in a personalized offer.
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Nestlé’s Moça Unites Virtual Avatars For Real Women’s Empowerment
Smarties Awards September 30, 2024Nestlé Brasil's Moça brand united 11 popular Brazilian virtual avatars to amplify real women's voices on International Women's Day, significantly boosting brand engagement and advocating for women's causes.
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OREO Undertakes a K-Pop Collaboration to Drive Business in Southeast Asia
Smarties Awards September 30, 2024OREO created a new cookie inspired by the band BlackPink to appeal to generation Z.
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Pepsi Builds Customer Relationships During Tet
Smarties Awards September 30, 2024Suntory PepsiCo Vietnam Beverage's "Bring Tet Home" campaign combined corporate social responsibility with innovative CRM strategies to connect with Gen Z and families during Vietnam's Tet celebrations, resulting in increased brand equity and customer engagement.
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Petra Milk Brews World Cup Buzz Without Breaking the Rules
Smarties Awards September 30, 2024Grupo Petropolis's Petra Beer creatively circumvented World Cup advertising restrictions by launching Petra Milk, a non-alcoholic alternative that captured audience attention and drove significant brand awareness and sales growth.
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Pharmaceutical Company Uses Small Budget to Create a Bold Metro Station Campaign for TikTok
Smarties Awards September 30, 2024Jamp Pharmaceutical’s throat lozenge, Valda, utilized its small budget to create a bold marketing campaign using a heavy metal choir to drive awareness to its product through its target audience’s most used social media platform, TikTok.
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Pioneering Automotive Experiences in the Metaverse
Smarties Awards September 30, 2024Otokoç Otomotiv created Otokoç Metazone, a pioneering metaverse project in Decentraland and Spatial, to differentiate customer experiences, strengthen brand image, and establish leadership in Web 3.0 strategies within the automotive industry.
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PlugSports: Leveling the Playing Field in Athlete Recruitment
Smarties Awards September 30, 2024PlugSports launched an innovative influencer marketing campaign on TikTok, targeting high school athletes and significantly boosting app installs and sign-ups while reducing costs.
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Redefining Credit Card Benefits Beyond Travel
Smarties Awards September 30, 2024İşbank's Maximiles Black credit card campaign successfully shifted perception from a travel-focused card to a lifestyle product, resulting in significant increases in applications and new customer acquisition despite challenging economic conditions in Turkey.
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Revolutionizing Online Dating with Unfiltered Video Profiles
Smarties Awards September 30, 2024PreVue launched a revolutionary video-based dating app, focusing on authenticity through unedited 22-second profile videos. The campaign successfully introduced the app in multiple U.S. cities, significantly increasing user acquisition and organic growth.
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Revolutionizing Oral Health Access in Vietnam through Digital Innovation
Smarties Awards September 30, 2024Unilever's P/S brand in Vietnam leveraged digital innovation and strategic partnerships to transform oral health access, significantly boosting brand awareness and market share while providing free dental consultations to millions.
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Smile and Save: How Blibli Won an Important E-commerce Holiday with Data and AI
Smarties Awards September 30, 2024In an effort to engage an audience that was losing enthusiasm and cash in on the 11.11 Festival — an Indonesian e-commerce holiday — Blibli created a campaign that leveraged data and AI technology while getting its customers to smile.
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Sport Bike Brand Collaborates with Video Game to Reach Audiences Virtually and Globally for Launch of New Bike
Smarties Awards September 30, 2024TVS Motor Company transformed its audience and brand awareness through a collaboration with the video game Asphalt Airborne 8, bringing real-world racing to a virtual domain.
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Sprite Helps Consumers Beat the Heat in Vietnam
Smarties Awards September 30, 2024Sprite pitched itself as the perfect, cooling solution to oppressive heat with tactics that met generation Z consumers when they were at their hottest.
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Starmark Made WFH a Dream with This VR Office Build
Smarties Awards September 30, 2024With a team of mostly remote workers needing to collaborate on creative projects regularly, Starmark launched VR HQ — a virtual reality office setting in which its team members could meet and share ideas more quickly, conveniently, and effectively.
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The Coke Music KPOP Collab with Grivy
Smarties Awards September 30, 2024Coca-Cola’s campaign strategically targeted the massive KPOP fanbase and music lovers in general, tapping into their passion for music and leveraging their break moments to drive brand trials and affinity.
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This Airline Reinvents Its Data Measurement Tactics for Consumer Growth and Retention
Smarties Awards September 30, 2024Vietjet utilized data analytics from various media channels to maintain existing customers and expand its market throughout the APAC region.
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This Bank Created a Chatbot to Drive Business
Smarties Awards September 30, 2024AkBank’s Proactive Assistant leveraged AI to make tailored recommendations of financial services.
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This Brand Urged Consumers to Enhance Their Sunsets with Ice Cream
Smarties Awards September 30, 2024Ice cream brand Carte d'Or boosted a new product with a campaign that capitalized on consumers’ favorite time for eating its product, along with shopping live streams.
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