Case Studies
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Boost Creates a “Stamina Meter” to Measure Athletes’ Performance
Smarties Awards December 28, 2021To promote its own stamina-imparting powers, beverage brand Boost created a new metric for sports media outlets to use in gauging athletes’ stamina.
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Castrol Invites Family Members to Express Their Love
Smarties Awards December 28, 2021Castrol helped normally taciturn Chinese family members express their affection for one another by recording loving messages through a GPS navigation app.
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Charter Schools Undertake an Enrollment Lead Gen Campaign
Smarties Awards December 28, 2021Charter Schools USA undertook a campaign to drum up interest in its schools, capitalizing on social media and mobile display marketing, among other tactics.
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Cook Your Difference to Spice up Tet
Smarties Awards December 28, 2021Maggi launched an integrated campaign based on cooking for the Vietnamese holiday of Tet.
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Cricket Wireless Engages with Hip-Hop Trivia
Smarties Awards December 28, 2021Cricket Wireless partnered with the TV network REVOLT for a hip-hop trivia campaign aimed at African-American audiences.
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Dove Takes an AI-Assisted Look Back at Women’s Hairstyles
Smarties Awards December 28, 2021Using AI technology, Dove delved into the public photos of people who commented on its social media posts and created a video that reviewed their past hairstyles.
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Dove’s Inspirational #CheckYourself Campaign
Smarties Awards December 28, 2021Dove is committed to educating and helping the next generation of women develop a positive relationship with their bodies. As a proud partner of the Swedish Cancer Society’s Pink Ribbon 2020, Dove wanted to connect with young women and educate them about the importance of self-checks and help make it part of their routine.
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Drones, Projectors, and Geotargeting: How Duolingo Created the Unignorable Push Notification
Smarties Awards December 28, 2021With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to target lapsed students with an unignorable push notification, projected onto buildings near their homes.
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Easing Soccer Fans' Anxiety with AI
Smarties Awards December 28, 2021Shampoo brand Clear capitalized on AI-powered predictive modeling to help soccer fans anticipate the outcomes to their matches and thereby alleviate their anxiety.
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Emak Jago (Champion Mom) on GoScreen
Smarties Awards December 28, 2021GoMart provides online grocery and delivery services. GoMart launched a new feature and partnered with a leading Indonesian retailer, Lotte Mart. The feature introduces personal shoppers to pick up the best quality produce and products to its customers, in the pandemic era.
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Every Prayer Starts with a Clean Pair of Hands
Smarties Awards December 28, 2021With the pandemic not yet completely under control, Lifebuoy posed a challenge for the public to maintain good hygiene practice.
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From Battle to Bottle: Clear China's Esports Breakthrough
Smarties Awards December 28, 2021Shampoo brand Clear wanted to increase sales with young Chinese men.
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Genesis Young Luxury
Smarties Awards December 28, 2021Genesis, a South Korean car company, marketed its luxury cars to younger generations.
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Google Fights Vaccine Hesitancy Through Search Results
Smarties Awards December 28, 2021Google undertook a campaign to encourage people in India to use its search engine to ask questions about COVID-19 vaccines that they might have felt embarrassed to ask, thereby working to combat vaccine hesitancy.
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Google Takes on Mental Health
Smarties Awards December 28, 2021Google encouraged people to look after their mental health during the pandemic.
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Hard Rock International Uses AI to Win on Snapchat
Smarties Awards December 28, 2021With the launch of its Hard Rock Blackjack Casino game, Hard Rock International made a foray into mobile marketing for the first time in the brand’s history. To ensure success, Hard Rock used a test-and-learn methodology combined with an AI-powered creative analysis to iterate and optimize its campaign efforts.
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HBO Drums Up Interest in Lovecraft Country
Smarties Awards December 28, 2021HBO used an integrated marketing campaign to promote its new show Lovecraft Country.
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Honoring Black Scientific Excellence
Smarties Awards December 28, 2021AT&T created a series of short documentaries celebrating Black pioneers in STEM fields.
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How Alfamart’s Programmatic DOOH Campaign Boosted Retail Sales
Smarties Awards December 28, 2021Alfamart leveraged GoScreen’s digital out-of-home displays to run engaging digital ads to reduce banner blindness and increase SKU sales.
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How Deloitte Used Augmented Reality to Increase the Value of Its U.S. Open Sponsorship During the Pandemic
Smarties Awards December 28, 2021With pandemic lockdowns threatening the value of Deloitte’s United States Golf Association sponsorship, the company turned to augmented reality, creating an app that allowed viewers to personalize their U.S. Open viewing experience.
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