Case Studies
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Kay: #EveryKiss NYE Hijack
REGGIE Awards May 13, 2023Kay's #EveryKiss New Years Eve Hijack leveraged a live TV event and brand ambassadors to spark a social movement that turned the New Year’s Eve Times Square Ball Drop into an iconic brand experience — helping a 30-year-old tagline regain its cultural relevance.
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MasterCard’s Touch Card Exemplifies Inclusivity Done Right
REGGIE Awards May 13, 2023As part of its ongoing efforts to create a more inclusive world, Mastercard created Touch Card: an accessible system of cards with cut-out notches that allow anyone, regardless of sight, to identify different payment cards from one another.
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Ally Promotes Equity in Women’s Sports
REGGIE Awards May 12, 2023On the fiftieth anniversary of Title IX, Ally launched a landmark campaign to promote equity in Women’s sports through its “50/50” media commitment, spurring national conversation, supercharging brand growth, and ultimately “Primetime-ifying” the National Women's Soccer League Championship.
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Buick Promotes Gender Equity in Sports
REGGIE Awards May 12, 2023Buick took a stand for gender equity in sports by using the brand’s NCAA partnership to launch a first-of-its-kind effort: the #SEEHERGREATNESS campaign. As the automotive brand with the highest percentage of female buyers, Buick took advantage of its opportunity to be an ally and help increase visibility for women's sports.
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Clif Bar & Company Fights for Equitable Access to the Outdoors and Sports
REGGIE Awards May 12, 2023Clif leveraged its longstanding commitment to community impact to increase equitable access to the outdoors and sports. Through ongoing athlete and nonprofit partnerships, Clif used existing platforms to drive attention to a critical issue, inspire positive energy, and build a more equitable future.
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Corona Celebrates Cinco de Mayo with Free Rides and Free Food
REGGIE Awards May 12, 2023Corona partnered with Uber and Uber Eats to provide Cinco de Mayo’s celebrants with free rides and free food deliveries.
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Dove Combats Toxic Beauty Standards on Social Media
REGGIE Awards May 12, 2023Research revealed to Dove that nearly half of girls follow someone on social media that makes them question their self-worth, igniting the movement to #DetoxYourFeed, which encouraged teens to unfollow these accounts and armed parents with the tools to combat toxic beauty standards through the Dove Self-Esteem Project.
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Hershey’s Updates Its Logo to Celebrate Women
REGGIE Awards May 12, 2023Hershey and Walmart wanted to create a movement celebrating women during Women’s History Month — women who included shoppers, associates, and executives. Walmart’s exclusive HerSHEy’s bars 12-pack urged stakeholders to “Share one. Inspire all” by posting inspiring women on social media.
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Encouraging Women to Prioritize Real Self-Care
REGGIE Awards May 11, 2023More Less was Merrell’s integrated campaign encouraging more women to embrace the simplicity of the outdoors for their well-being.
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Godiva Reintroduces its Brand to Retail
REGGIE Awards May 11, 2023Godiva reintroduced itself to the retail space to offset the loss of its high-end boutique shops after the COVID-19 outbreak.
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How Gopuff Used Its Delivery Service to Enhance the Live Festival Experience
REGGIE Awards May 11, 2023Gopuff partnered with the Electric Daisy Carnival to introduce the first-ever campground delivery service and drive downloads of its app.
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How SurveyMonkey Convinced Business Owners to Give Customers What They Want
REGGIE Awards May 11, 2023SurveyMonkey created a brand awareness campaign leveraging CTV, digital, social, podcast integrations, and influencers to encourage business leaders to listen to their customers.
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Inside RAGÚ’s Cook Like a Mother Campaign
REGGIE Awards May 11, 2023RAGÚ reenergized millions of Americans who were burnt out on cooking from the pandemic, providing much-needed meal inspiration. By helping people step up to the stove and handle supper with ease, RAGÚ showed that anyone can “Cook Like a Mother,”no matter who you are or how full your plate is.
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Pilk and Cookies: A Pepsi Twist on a Holiday Tradition
REGGIE Awards May 11, 2023During the holidays, Pepsi invited fans to give Santa’s milk and cookies an upgrade with a surprising and naughty twist of Pilk and Cookies. Pepsi partnered with Lindsay Lohan to deliver a great way to celebrate the holidays unapologetically with a new and delicious way to enjoy Pepsi.
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Combating Gender Norms with Shaving Skincare
REGGIE Awards May 9, 2023In a world that’s more divided than ever, there’s one thing we have in common: body hair. The eos campaign features diverse creators who show off their shaving prowess in unconventional ways. From hilarious to helpful, vulnerable to vivacious, the campaign normalizes women’s mustaches, treasure trails, and toe fluff.
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How This Organization Created Community Again
REGGIE Awards May 9, 2023Nothing displays COTA’s commitment to the Columbus community quite like the On the Line video series. In 2022, COTA released 19 episodes showing customers how to ride COTA to different businesses and organizations “on the line,” helping to reintroduce and reinvigorate community culture and support network after the pandemic.
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Rest in Peace, Choco Taco
REGGIE Awards May 9, 2023When the Choco Taco discontinuation news hit, public backlash was quick and severe. Klondike took back the narrative by putting a twist on the iconic Klondike jingle to ask, “What Should WE Do with the remaining 912 Choco Tacos?” and turning the most hateful social comment into the brand’s hero moment.
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How The World’s Stinkiest Sock Left Lysol Smelling Fresh with Consumers
REGGIE Awards May 8, 2023To prove its Lysol brand’s Laundry Sanitizer could tackle even the smelliest laundry, Reckitt worked with scientists to create “The World’s Stinkiest Sock” — and then put it to the ultimate test with a group of people who knew a thing or two about stinky socks: Boston Red Sox fans.
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This Banking Brand Enlisted Black Comic Book Creators to Diversify a Lily-White Industry
REGGIE Awards May 8, 2023Ally Bank teamed up with Warner Bros. Discovery, DC, and Milestone Media to create “The Milestone Initiative,” a program empowering the next generation of Black and diverse comic creators to tell authentic and diverse stories.
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This Grocer Created a Web Series and Won Over Young Consumers
REGGIE Awards May 8, 2023The Fresh Market wanted to reach an untapped audience with the potential to drive new business to its stores through e-commerce. The company used short- and long-form shoppable videos, with impressive results.
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