Case Studies
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This Ice Cream Company Tailored its Messaging to Local Weather Conditions with Dynamic Creative Optimization
Smarties Awards July 24, 2023Ice cream company Algida boosted its sales with instant retailer Getir through creative messaging on Meta that adapted to local weather conditions.
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This Indian Coffee Brand Promoted Gender Equality with a Short-Form Video Series and Chatbot
Smarties Awards July 24, 2023Indian coffee brand Bru promoted gender equality in marriages through a series of short-form OTT videos and the innovative use of a chatbot on WhatsApp.
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This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions
Smarties Awards July 24, 2023La Societé Protectrice des Animaux (La SPA) spread the word about the need to adopt animals from overcrowded shelters in France through an integration with the popular video game Stray.
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This Vietnamese Beer Brand Celebrated Provincial Pride for the Tet Holiday
Smarties Awards July 24, 2023Vietnamese beer brand Bia Saigon created individualized packaging to celebrate each of the country’s provinces during the celebratory season of Tet. This packaging went on to provide the basis for geo-targeted mobile ads designed to inspire local pride at a time when not everyone was able to travel back home to their native city.
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This VR Experience from the IPC Enhanced Inclusion for People with Disabilities
Smarties Awards July 24, 2023To drive greater understanding and inclusion of people with disabilities, the International Paralympic Committee partnered with Meta and five Paralympians to share their stories of being a disabled athlete in an immersive VR experience on Oculus.
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TikTok Celebrates Malaysian Culture for the Country’s Independence Day
Smarties Awards July 24, 2023TikTok encouraged the use of its platform with a celebration of Malaysia’s Independence Day that invited users to create content showing what it meant to be Malaysian.
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TikTok Showcases the Usefulness of Its Platform
Smarties Awards July 24, 2023TikTok sought to win over non-users in Korea by showcasing the usefulness of its content.
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Ultima Fuels Small-Dog Vitality with a Soccer Match
Smarties Awards July 24, 2023Ultima transformed LED panels on the sidelines of a Serie A soccer match to create an immersive experience of a small dog chasing a ball, captivating both live and television audiences, while emphasizing the significance of tailored nutrition for small dogs.
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Unilever's B2B App’s Success
Smarties Awards July 24, 2023Unilever India, the leading FMCG brand, has revolutionized the way the industry communicated with its B2B partners (wholesalers, dealers, and pharmacists). It launched Shikhar, an app that empowers its distributor network to directly order stock online with ease and convenience.
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Unilever’s Jet Fresh Found a Solution to a Consumer Need
Smarties Awards July 24, 2023Yumoş Jet Fresh needed to focus on educating consumers about what the product delivers and how to use it.
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Vodafone Leveraged Holograms in Live Concert
Smarties Awards July 24, 2023Vodafone has been working on the development of 5G technology since 2016 and offers 5G services in 12 countries. In Turkey, it was anticipated for BTK to organize a frequency tender bid to have the 5G infrastructure to be put in use.
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Vodafone Leveraged TikTok to Connect with Gen Z
Smarties Awards July 24, 2023Vodafone had a distinct challenge: to connect with gen Z, who often do not find advertisements convincing and have a short attention span.
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Volvo Created a Sustainable and Reusable Platform
Smarties Awards July 24, 2023Volvo as a brand has set its target to become an all-electric company by 2030 and carbon neutral by 2040. And the brand was to launch its first Electric Vehicle XC40 Recharge in India.
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Volvo’s Street Configurator App is Like Amazon’s "Buy Now" Button for Car Shoppers
Smarties Awards July 24, 2023Volvo’s revolutionary Street Configurator app allowed users to take pictures of Volvo models they liked, upload them to the app, and get a full rundown of the car’s details with an option to begin the purchase process, all within 60 seconds.
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VR Takes Boggy Creek to Travel Planners Worldwide
Smarties Awards July 24, 2023The Boggy Creek Airboat Adventures team tapped into Starmark’s virtual reality expertise to re-create the experience that Boggy Creek offers in a semi-scripted experience, sharing the breathtaking beauty of nature, including wetlands and wildlife, in an immersive VR experience.
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YouTube Encourages Creators and Fans to Express Their Love for One Another on Valentine’s Day
Smarties Awards July 24, 2023YouTube encouraged the circulation of love notes between its platform’s creators and their fans.
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Absolut Appeals to Concert-Goers with a Metaverse Activation
REGGIE Awards May 21, 2023Absolut extended into the metaverse with Absolut.Land, a one-of-a-kind blended activation at Coachella, featuring innovative experiences inspired by the brand’s products, heritage, and passion points. The multi-level journey unlocked surprise moments, product promos, and unique metaverse experiences.
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This Video Game Promoted Its Launch by Tapping into Parenting Humor
REGGIE Awards May 21, 2023God of War Ragnarök launched an integrated campaign across television, social media, and cinemas with a star-studded cast who portrayed fathers humorously seeking parenting advice from the protagonist of the video game.
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A Gaming Partnership Between Kellogg’s and Minecraft
REGGIE Awards May 20, 2023Kellogg’s promoted interest in its portfolio of food brands through a partnership with the video game Minecraft that encouraged families to design a playground in the game that would be built in a real-life community in need.
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Dove Combats Hair Discrimination
REGGIE Awards May 20, 2023Hair discrimination is prevalent and has a lasting impact on Black girls. Dove believes that no one should be denied employment or an education because of their hair. Through the “As Early as Five” campaign, Dove is urging everyone to take a stand to make race-based hair discrimination illegal.
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