The TV Show Yellowjackets Built a Social Hit | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

The TV Show Yellowjackets Built a Social Hit

Set in the mid-1990s and its present-day aftermaths, Yellowjackets features dual ensembles of relatable gen Z and gen X women. The challenge was to break through peak TV clutter from hundreds of competing titles and recruit cross-generational audiences to Yellowjackets.