Case Studies

Welcome to the Gamerhood: How State Farm Created Its Own Gaming Series
REGGIE Awards May 8, 2023
State Farm created the largest-ever physical build for a gaming environment to engage, entertain, and educate millions of young audience members.
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Dell Scores a Hit with the I.T. Squad
REGGIE Awards May 7, 2023
Dell earned the trust of I.T. business decision-makers by joining the conversation on Reddit with the I.T. Squad, a comedy series based on real Reddit threads.
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Getting Milk to Be Cool
REGGIE Awards May 7, 2023
To promote the dairy milk category to consumers, MilkPEP’s Make The Trade program leveraged innovative NFT technology for an instant-win game/sweepstakes executed across all engagement channels and the entire path to purchase.
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IHOP Banks on Loyalty
REGGIE Awards May 7, 2023
The International Bank of Pancakes is a 360-degree integrated marketing campaign for the launch of IHOP’s first ever loyalty program.
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Live Music Runs On Dunkin’
REGGIE Awards May 7, 2023
Dunkin’ brought fans fun, fuel, and customized giveaways through an all-new activation at marquee music festivals, including Governors Ball, Bonnaroo and Lollapalooza.
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Microsoft Goes into the Breach
REGGIE Awards May 7, 2023
To engage Information Security (InfoSec) professionals, Microsoft created “Into the Breach,” a video game experience where InfoSec pros step into the role of a cyber-defense analyst whose organization is under cyberattack.
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Turning Hate into Charity
REGGIE Awards May 7, 2023
As a way of denouncing hurtful comments about the LGBTQ+ community from North Carolina Lt. Governor Mark Robinson, Ponysaurus Brewing created a fund in his name and a specialty beer, donating proceeds to LGBTQ+ charities, supported by a cross-media campaign.
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France Isn’t So Far Away
REGGIE Awards May 4, 2023
La Madeleine created an omnichannel campaign to attract guest and inspire them to experience a closer and delicious alternative to traveling to France.
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French's Mustard Doughnut
REGGIE Awards May 4, 2023
McCormick & Company partnered with Dough Doughnuts to make French’s Mustard Doughnuts to prove that mustard belongs at breakfast.
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From Chaos to Confidence
REGGIE Awards May 4, 2023
Whirlpool created a bespoke virtual showroom on Pinterest to help guide shoppers buy the appliances that meet their needs.
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Expect Something More from AAA
REGGIE Awards May 3, 2023
The American Automobile Association (AAA) transformed its fleet of 10,000 tow-trucks and drivers into "spokesheroes” to drive consideration of its insurance business.
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How Checkers Petitioned to Make National Fry Day on Friday
REGGIE Awards May 3, 2023
Checkers and Rally’s created a petition that ultimately drove coupon downloads and restaurant traffic.
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How Citizens Bank Used an Immersive Art Installation to Successfully Launch in a New Market
REGGIE Awards May 1, 2023
In an effort to make an unforgettable first impression as it entered the New York market, Citizens Bank created a data-driven, immersive experience that evoked the energy, creativity, and resiliency of New Yorkers.
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How Magnum Used a Digital Luxury Auction to Launch a New Decadent Ice Cream Flavor
REGGIE Awards May 1, 2023
To launch the new Double Gold Caramel Billionaire flavor, the Unilever Singapore-owned Magnum ice cream brand created “The Magnum Pleasure Auction” — a limited time mobile game that resembled a luxury auction.
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A Support Group in the Metaverse
Internationalist Digital Solutions April 27, 2023
Narcotics Anonymous created the first Narcotics Anonymous meeting in the metaverse.
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CANAL+ Installs a Billboard in the Metaverse for Season Two of Validé
Internationalist Digital Solutions April 27, 2023
Canal+ installed an OOH billboard in Grant Theft Auto V, an iconic video game, to drive awareness of the launch of season two of Validé.
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How Cam-Am Used a Content Series to Sell Out its Latest ATV
Internationalist Digital Solutions April 27, 2023
Cam-Am created a content series dispelling the myth that farmers and ranchers are old and unsophisticated to drive sales of its newest ATV.
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Uncharted Playgrounds: The Airbnb for ATVs
Internationalist Digital Solutions April 24, 2023
BRP-X created the Uncharted Playgrounds platform to give ATV riders a chance to explore new terrains and landowners an opportunity to scale their business.
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A Retro Mobile Phone Game Promotes a Hotel Loyalty Program
Internationalist Digital Solutions April 23, 2023
French hotel brand Accor invoked the memory of a 1980s mobile phone game to attract new members to its loyalty program.
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How Sea-Doo Used SEM to Overcome Supply Chain Issues and Increase Sales
Internationalist Digital Solutions April 23, 2023
With the brand enduring a product shortage caused, in part, by the global supply chain crisis of 2021, Sea-Doo quickly pivoted its marketing strategy, embracing a much longer sales cycle that focused on capturing and maintaining consumer attention versus driving short-term sales.
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