Case Studies
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How Volkswagen Used Twitch to Reach an “Unreachable” Audience
Internationalist Digital Solutions April 23, 2023In order to reach an “unreachable” ad-blocking audience, Volkswagen leveraged popular live-streaming platform Twitch and hosted a Rocket League tournament in which the brand just happened to also discuss features of its brand new Polo compact car model.
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This Outdoor Equipment Brand Created a Community of Shared Camping Rituals
Internationalist Digital Solutions April 23, 2023Outdoor equipment company Atmosphere promoted awareness by encouraging campers to share their favorite camping rituals online.
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TIM Created a Lyric-Less Song to Bring Attention to the Silence of Abuse Victims
Internationalist Digital Solutions April 23, 2023Women in Brazil are often silent in the face of abuse. To bring attention to this issue, telecom company TIM worked with a team of female singers and influencers to produce and promote a lyric-less song that represented the silence of victims of abuse.
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Integrating Digital In-Stadium OOH Marketing with Live Action on the Field to Promote Pet Food
Internationalist Digital Solutions April 22, 2023Pet food brand Ultima capitalized on in-stadium LED screens to engage soccer fans.
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OOH Marketing Integrates the ALDI Brand with Images from Beloved Soap Operas
Internationalist Digital Solutions April 22, 2023ALDI attracted the notice of German soap opera fans by creating OOH placements that integrated its messaging into images from the TV programs.
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Microsoft Breaks It Down with NBA
Internationalist Digital Solutions April 20, 2023Microsoft Azure and the NBA partnered on NBA CourtOptix, a new metrics platform that uses AI and machine learning tools to analyze millions of data points from each NBA game, giving fans a fresh perspective on the sport with next generation insights.
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Solid to the Door
Internationalist Digital Solutions April 20, 2023Masonite launched a marketing campaign entitled “Sound Decision” to start a conversation about doors and build brand preference.
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How Chevy Promoted Authentic Voices of Pride
Internationalist Digital Solutions April 19, 2023Chevrolet is helping Americans find new roads forward in LGBTQ+ equality and inclusion in an informative, genuine, and entertaining way.
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How This Brand Optimized on Amazon
Internationalist Digital Solutions April 19, 2023In 2020, when stores and malls throughout California were shuttered, Jason Markk found its path to market abruptly cut off. The company’s sales depended on its flagship store in L.A. and 5,000 retail locations. When stores closed, Jason Markk had to find a new route — fast.
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MAN becomes WOMAN
Internationalist Digital Solutions April 19, 2023The objective of the campaign was to honor female drivers by raising awareness of their daily lives. MAN, one of the leading international commercial vehicle manufacturers, aimed to show how proud they are of women working in logistics and be a leading example to get more women behind the wheel.
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How Ponysaurus Brewing Leveraged a Governor’s Hate to Drive Support for the LGBTQ+ Community
Multicultural Excellence Awards December 28, 2022Ponysaurus Brewing created a fund in Lt. Governor Mark Robinson’s name supporting LGBTQ+ rights after he made offensive remarks about the community.
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McDonald's Creates a Hall of Zodiacs in the Metaverse to Engage the AAPI Community
Multicultural Excellence Awards December 28, 2022McDonald’s created a state-of-the-art VR experience in the metaverse to engage the Asian-American Pacific Islander (AAPI) community during the Lunar New Year.
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DoorDash Launches “Antojo,” Its First-Ever Hispanic Marketing Campaign
Multicultural Excellence Awards December 27, 2022DoorDash incorporated the “antojo” superstition into its first-ever bilingual marketing campaign to capture preference and loyalty from the Hispanic audience.
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Google Pixel Addresses Image Equity
Multicultural Excellence Awards December 27, 2022Google used the key differentiator of its Pixel 6 phone, Real Tone, to inspire a larger conversation about image equity in respect to people with darker skin.
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DishLATINO Imagines a Meeting of Two Legendary Latino Entertainers
Multicultural Excellence Awards December 26, 2022DishLATINO created a video imagining a meeting between two legendary Latino entertainers to demonstrate the contributions of Latinos in television.
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How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry
Multicultural Excellence Awards December 26, 2022Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.
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Corona Broadcasts Soccer in Native Mexican Languages
Multicultural Excellence Awards December 23, 2022Thanks to beer brand Corona, Mexico´s soccer matches were, for the first time, narrated over the radio by natives in their own languages.
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HHS Promotes COVID-19 Vaccination Among Native Hawaiians and Pacific Islanders
Multicultural Excellence Awards December 23, 2022The U.S. Department of Health and Human Services' “We Can Do This” campaign aimed to increase uptake of COVID-19 vaccines and boosters, with a focus on reaching Native Hawaiians and Pacific Islanders through trusted messengers and partnerships, creative development, paid advertising, PR/media relations, and events.
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P&G Elevates Emerging Black Directors
Multicultural Excellence Awards December 23, 20228:46 Films is a platform created to showcase up-and-coming Black filmmakers and to honor the legacy of George Floyd and reclaim the last eight minutes and 46 seconds of his life with stories of joy and love told by Black storytellers and filmmakers.
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Spotlighting Forced Labor in the Fashion Industry
Multicultural Excellence Awards December 23, 2022This campaign undertaken by The Human Rights Foundation informed consumers that their fashion purchases could be unknowingly funding forced labor practices in China. Additionally, it provided shoppers with tools that would help them avoid buying such clothing in the future.
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