Subway Co-Opts Other Brands’ Ads to Make Room for All Its Menu Updates | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Subway Co-Opts Other Brands’ Ads to Make Room for All Its Menu Updates

Subway had so much brand news to convey to consumers after its menu refresh, that it had to break into ads for other brands, like Beats headphones, to get it all across.