Case Studies
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McDonald’s Thailand, TikTok, and Some Impressive Business Results
Smarties Awards July 24, 2023McDonald’s Thailand created a TikTok challenge for its customers, complete with a new product rollout that helped drive revenue.
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Nescafé Brews Mystical Guidance for Coffee Lovers and Gen Z
Smarties Awards July 24, 2023Nescafé Tarot Cà Phê combined the mystical world of Tarot with the coffee experience, offering personalized guidance based on coffee preferences to Vietnamese millennials and generation Z, resulting in market share growth, increased sales, and improved brand perception.
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NTVAW Partnered with Laisha Magazine to Fight Gender Based Violence
Smarties Awards July 24, 2023No to Violence Against Women (NTVAW) collaborated with women’s magazine, Laisha, to drive awareness of its gender-based violence helpline.
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Overcoming Stigma and Connecting Lives in the Metaverse
Smarties Awards July 24, 2023Narcotiques Anonymes (NA) used the metaverse to create the first NA meeting in a virtual environment, providing a safe and anonymous space for individuals to connect and receive support.
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Pampers Uses Heat from Social Media to Market Diapers
Smarties Awards July 24, 2023A social media and e-commerce campaign marketed the Pampers Pororo diapers to Vietnamese mothers in the summertime.
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Pepsi Lets Gen Z Create Music
Smarties Awards July 24, 2023Pepsi created a digital music platform where generation Z generated their own music version with AI support.
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Pepsi Unlocks Success with Golden Cans and Virtual Parties
Smarties Awards July 24, 2023Pepsi's innovative Money Heist campaign in India, in collaboration with Netflix's popular show, garnered immense success by captivating millions of young viewers through limited-edition golden cans, celebrity endorsements, virtual parties, and engaging games.
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Promoting the Inclusivity of San Francisco’s Hospitality Industry with a U.K. Drag Contest
Smarties Awards July 24, 2023The San Francisco Travel Association promoted the diversity and inclusivity of its city as a travel destination for Britons though a contest celebrating drag queens.
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Promoting the Tentpole Content of Salesforce’s Streaming Platform
Smarties Awards July 24, 2023Salesforce drove awareness of its new streaming platform by drawing audiences to episodes of its marquee show on YouTube.
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Puffs Unleashed: The Art of a Breakfast Revolution
Smarties Awards July 24, 2023Reese's Puffs revolutionized the breakfast cereal space by collaborating with artist KAWS, introducing limited-edition cereal boxes and an AR game, resulting in a 17 percent year-over-year sales increase, and positioning the brand as a creative force in generation Z culture.
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Reality TV Show in Vietnam Helps Brands Sell — and Sell Career of a KOC
Smarties Awards July 24, 2023A reality TV show, KOC Vietnam, brought in revenue for participating brands through selling products with reviews by Key Opinion Consumers (KOCs) on the show, while establishing KOC as a legitimate career in Vietnam.
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Salesforce Creates a TV Series with CNBC
Smarties Awards July 24, 2023Salesforce partnered with CNBC to create a long-form content series promoting its business, which aired across multiple NBC- and Salesforce-owned channels.
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Showtime Pays Out Money to Billions Fans
Smarties Awards July 24, 2023To promote the new season of Billions, Showtime opened a Venmo account and paid out money to fans who participated in a viral Twitter marketing campaign.
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Star Power Creates a Face Paint Filter for Cricket Fans
Smarties Awards July 24, 2023Star Power created a dynamic face painting filter to help cricket fans show their loyalty.
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Sting Strawberry Creates Custom Mobile Game to Engage and Inspire Generation Z
Smarties Awards July 24, 2023To strengthen its position in the market and deepen its relationship with generation Z in Vietnam, PepsiCo beverage brand Sting Strawberry created a custom mobile game that allowed users to explore new places and win prizes from the comfort of their own homes.
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Subway Co-Opts Other Brands’ Ads to Make Room for All Its Menu Updates
Smarties Awards July 24, 2023Subway had so much brand news to convey to consumers after its menu refresh, that it had to break into ads for other brands, like Beats headphones, to get it all across.
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Targeting Potential Vacation-Takers with Local Weather Data
Smarties Awards July 24, 2023The Amelia Island Convention & Visitors Bureau attracted winter-stricken northeastern consumers to its vacation destination with a geo-targeted mobile campaign that was keyed to local weather data in the targeted audiences’ location.
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The Entertainer with HSBC Banking Mobile App Reminds Users to Redeem Offers with a Real-time Marketing Campaign
Smarties Awards July 24, 2023The Entertainer with HSBC banking mobile app leveraged Mall IQ mobile SDK technology to enable real-time engagement and location-based targeting for its real-time marketing campaign.
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The TV Show Yellowjackets Built a Social Hit
Smarties Awards July 24, 2023Set in the mid-1990s and its present-day aftermaths, Yellowjackets features dual ensembles of relatable gen Z and gen X women. The challenge was to break through peak TV clutter from hundreds of competing titles and recruit cross-generational audiences to Yellowjackets.
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This Campaign Helped Saree Weavers in West Bengal Earn Revenue During a Tough Time
Smarties Awards July 24, 2023Detergent brand Sunlight was able to increase its market share and drive revenue with a campaign in which the brand partnered with a popular designer and West Bengalese clothing weavers to create custom, colorful sarees.
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