Data & Analytics Series | Events & Webinars | ANA

Data & Analytics Series

The Data Analytics & Measurement webinar series brings thought leaders and industry experts directly to you. This series is for data practitioners and data-driven marketers who are interested in expanding their knowledge of data science and analytics, enabling optimal decision-making that generates measurable business results. Hear from industry experts who will cover a wide range of timely, relevant, and innovative topics including data quality, first party data, attribution systems, consumer data insights, new technologies, cross-media measurement and many other data touchpoints driving the evolving world of data-driven direct marketing. Content will deliver the expertise to support intelligent, sustainable business applications while honoring consumer privacy and preferences.

Upcoming Webinars


There are currently no scheduled webinars for this series.

Past Webinars


Date/Time (Eastern Time) Title
Thursday, November 21, 2024 at 3:00pm From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025
Thursday, October 24, 2024 at 3:00pm Give Your Brand Tracking a Lift: Brand Tracking Principles and Perspectives
Wednesday, October 16, 2024 at 3:00pm Sales & Marketing Integration Through Personalization and Harnessing Data
Thursday, September 26, 2024 at 1:00pm Improving Outcomes: How Clean Rooms are Reshaping Customer Data Control
Wednesday, September 25, 2024 at 3:00pm The Virtuous Cycle of Customer-Centric Marketing: Fueling Today’s Results and Long-Term Growth
Thursday, July 25, 2024 at 3:00pm The State of Gen Z and the Future of Advertising
Thursday, July 18, 2024 at 3:00pm Harnessing AI & Machine Learning in Customer Data Platforms for Dynamic Campaign Activation
Thursday, June 20, 2024 at 3:00pm Building a Comprehensive Marketing Data Lake for Analytical and Executional Use Cases
Thursday, June 13, 2024 at 3:00pm The Power of Unified Data in a Chaotic Marketing World
Thursday, June 6, 2024 at 3:00pm Retail Reinvention: Leveraging Consumer Purchase Data for Market and Media Mastery
Thursday, April 25, 2024 at 1:00pm The Future of Marketing Effectiveness is AI-Driven
Wednesday, April 24, 2024 at 3:00pm How the OLLY Brand is Adapting With Certainty in an Uncertain World
Thursday, February 15, 2024 at 3:00pm The Future Is Creative: Analytical Approaches to Maximizing Creative Impact
Thursday, January 25, 2024 at 3:00pm New Year…NEW Email Tips You Need to Know!
Wednesday, January 10, 2024 at 3:00pm Separating Hype from Reality: The Real Data Behind Marketing & GenAI
Thursday, November 30, 2023 at 3:00pm The Vision and Application of Next Generation of Measurement: Unified, Cross-Screen and Cooperative
Thursday, October 19, 2023 at 3:00pm Increase Performance Across Channels With AI
Wednesday, September 20, 2023 at 1:00pm The State of Marketing Analytics – A Roundtable Discussion
Thursday, September 7, 2023 at 1:00pm Exploratory Data Analysis: Uncover the Value in Data to Grow Your Business
Thursday, August 10, 2023 at 3:00pm Athletic Greens Unleashes Untapped Potential and Accelerates Growth with Commercial Intelligence
Wednesday, August 2, 2023 at 1:00pm 4 Pillars of Holistic Personalization in the Age of AI and ChatGPT
Thursday, July 27, 2023 at 1:00pm Moving TV Measurement Forward and Beyond
Wednesday, July 26, 2023 at 3:00pm Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media
Thursday, May 4, 2023 at 1:00pm Tell A More Engaging Brand Story: Get Your Message Heard with Better Data
Wednesday, May 3, 2023 at 1:00pm Clean Rooms 101 by Media Rating Council
Wednesday, April 5, 2023 at 3:00pm IBM: The Culture of Responsible AI
Wednesday, April 5, 2023 at 1:00pm The Future of TV Measurement: Transitioning to a Multi-Currency TV Market
Thursday, March 30, 2023 at 3:00pm How Attention Metrics Can Help Brands Drive Better Business and Environmental Outcomes
Thursday, February 23, 2023 at 1:00pm Hitting Pause: Why Streaming Depends on New Ad Formats
Wednesday, February 22, 2023 at 3:00pm How Allstate Uses Tactile Printing to Lift Direct Mail Response
Wednesday, January 18, 2023 at 1:00pm Colony’s IMS Product Selection Model Uses Machine Learning for a Winning Strategy