Integrating Brand And Demand Marketing: A Love Story (In-Person Only)

“Brand is for driving awareness and affinity over time, while demand is for driving short term conversion.” How often have you heard this? Not only is this either/or proposition irrelevant to consumers: it’s also a messy game for marketers looking to optimize budget allocation, track performance and structure their teams and operations.

We think it’s time for brand and demand to quit bickering and fall in love, because – as the ultimate power couple – a combined brand+demand strategy is the only true way to drive brand relevance, preference and growth.