Integrating Brand and Demand for Maximum Impact (In-Person Only)

Many marketers continue to look at “brand” and “performance” (or demand) advertising as a choice:  you invest in one or the other. But marketing is most effective when it embraces both these jobs – planned together. Join us to hear from the experts and four companies in various industries –that are integrating brand and demand marketing in ways that bolster each and supercharge the whole.