The Vision and Application of Next Generation of Measurement: Unified, Cross-Screen and Cooperative

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With challenges ahead in cross screen measurement, Comscore's Senior Vice President of Product Management, Kelly Barrett, and Comscore's Director of Advertising Product Management, Melinda Gladnick, will unpack a future landscape that depends on a unified foundation, interoperability, and transparency. This session shares new insights into the next generation of media measurement and shares examples of solutions that exist today for agencies/advertisers.