Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media | Webinars | Events & Webinars | ANA

Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media

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New customer acquisition is more important than ever, but competition is fierce. Inflation and rate increases are putting the squeeze on all of us: consumers, banks, and insurers. To win in this environment, marketing teams need a step change in performance. But conventional digital media strategies can deliver only incremental gains. This presentation will demonstrate a smarter approach, using real-life case studies and results.

You’ll learn how to:

  • Stretch your media budget with a targeted brand campaign that offers a practical way to measure ROI.
  • Orchestrate media and mail targeting to efficiently scale acquisition without sacrificing new customer quality.
  • Selectively expand your geographic footprint along the way.
  • Discover practical ways to use data and analytics to drive growth.

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when

Start: Wednesday, July 26, 2023 at 3:00pm

End: Wednesday, July 26, 2023 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Jay Wells, Head of Digital Marketing Solutions, EXL
Rina Johnson, Vice President, Marketing, Patelco Credit Union