Multicultural & Inclusive Marketing
when
Start: Tuesday, March 25, 2025 at 11:00am
End: Tuesday, March 25, 2025 at 1:00pm
WHERE
Via Virtual (Eastern Time)
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend Virtually | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
WELCOMING NEW LEADERSHIP AND BUILDING NEW CONNECTIONS
11:00 AM - 11:10 AM | Welcome & Opening Remarks
Featuring Bernice Veloz and Elliot Lum
11:10 AM - 11:30 AM | Meet the New Leadership Team
Featuring Gilbert Dávila, Lanae Williamson and Susette Brooks
11:30 AM - 11:50 AM | Making Connections in the Multicultural & Inclusive Marketing Community
Engage in small group discussions on the meaning of multicultural and inclusive marketing, the current state of inclusive marketing, key opportunities and challenges in the field, motivations for joining the committee, and ideas for enhancing engagement.
11:50 AM - 12:20 PM | Committee Focus & Year Ahead
Gain insight into the committee’s key initiatives and goals, and review the 2025 calendar of events, including upcoming committee meetings, Supplier Inclusion Fairs, the launch of the Multicultural Excellence Award Winners Webinar Series, the 2025 Multicultural and Inclusive Marketing Conference, and the 2025 Multicultural Excellence Awards.
12:20 PM - 12:55 PM | Deep Dive into Key Topics in Multicultural & Inclusive Marketing
Join topic-specific breakout rooms covering:
- Multicultural & Inclusive Marketing: Explore recent successful campaigns that authentically reflect different cultural narratives and expand the current portfolio of creators and influencers. Discuss the challenges of measuring cultural resonance and ensuring authenticity.
- Supplier Inclusion: Examine strategies and best practices for engaging and expanding the portfolio of current suppliers. Discuss common challenges in expanding supplier inclusion efforts and finding ways to measure the impact of supplier inclusion initiatives.
- Evolving Role of ERGs and BRGs in Inclusive Marketing: Discuss emerging trends in inclusive marketing and the evolving role of ERGs/BRGs in shaping inclusive marketing strategies. Explore how brands can sustain inclusive marketing efforts amid industry shifts and effectively measure the ROI of these initiatives.
- AI, Technology & Data in Marketing: Analyze how AI, data, and emerging technologies are transforming multicultural and inclusive marketing. Discuss how brands can leverage research and insights to inform strategy and understand evolving consumer behavior and media consumption trends.
12:55 PM - 1:00 PM | Closing Remarks & Next Steps
Webinar information, if available, will be provided to registrants only.