Athletic Greens Unleashes Untapped Potential and Accelerates Growth with Commercial Intelligence

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Brands invest in marketing to fuel growth, but it can be challenging to feel confident in how much growth it can deliver.

Unfortunately, growth planning and marketing optimization opportunities are not clear when companies are relying on conventional performance measurement programs to evaluate multi-channel marketing campaigns.

Join Lindsay Noyes, SVP of Growth, Acquisition and Lifecycle Marketing at Athletic Greens (AG1^®), and John Virzi, Senior Director of Customer Engagement at Analytic Partners, as they share the roadmap to implementing a commercial analytics program that revolutionized AG1^®’s ability to quantify marketing campaign effectiveness to improve efficiency and accelerate growth.

By attending this webinar, you’ll understand:

How commercial analytics integrates a broad channel mix – including offline channels – to deliver commercial intelligence businesses can depend to accurately measure ROI.
What incremental measurement methodologies and live insights can drive marketing campaign effectiveness.
The importance of working with cross-functional stakeholders to understand business needs, remove silos and deliver value across the organization.
How commercial analytics can forecast business performance and support organizational goals.