Give Your Brand Tracking a Lift: Brand Tracking Principles and Perspectives

Brand tracking has been around for decades, yet it remains a challenge for organizations to gain value and actionable insights from these studies.

Join Craig Smith, Head of Marketing Research & Insights at TIAA, to consider how brand tracker studies can be set up for success. During this session, we’ll get into:

• The basics of brand tracking
• Best practices for setting up a study
• Philosophies on how to analyze and utilize the results
• Setting expectations for how business initiatives can impact key metrics

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