Building an AI-Powered, Hyper Personalized Marketing Department: The Reality of AI in B2B Marketing (B2B Webinar Series)

Last year, AI gained significant attention; this year, it should be an integral part of every B2B marketer's daily operations. Join us for an exclusive webinar where you'll learn how to transform your marketing department from traditional B2B strategies to hyper-personalized, AI-driven marketing. Led by Kyall Mai, Chief Innovation Officer at Esquire Bank and award-winning marketer, along with MarTech expert Brianna Fuoco and Development Lead John Zhang, this session will offer valuable insights into the business processes, data strategies, and technology initiatives required to bring personalization to life.

Designed for marketing professionals and leaders, this session provides actionable guidance from client-side practitioners who have successfully implemented AI and personalization at scale. Learn how to tackle common challenges and gain clarity on what it takes to make this transformation a reality.

Key Takeaways
In this webinar, you will learn:

• The Business Transformation Framework: Real-world steps to evolve your marketing department’s processes for AI and personalization.
• Data and Technology Strategies: Insights into the tools, systems, and data requirements essential for implementation.
• Organizational Change: Practical advice on aligning teams, upskilling talent, and embedding personalization into your marketing culture.
• Overcoming Challenges: Real-world solutions to common barriers in AI-driven personalization efforts.

Why Attend?
If you're a marketing professional or business leader seeking to stay ahead of the curve, this webinar will provide you with real-world insights from practitioners who have been there and done it. Gain clarity on the practical steps to transition your campaigns from traditional to AI-powered, hyper-personalized marketing. Don’t miss this opportunity to learn from industry leaders at the forefront of marketing innovation.