Relationship Marketing Committee Meeting
Building relationships with customers today revolves around tying multiple channels together with good data metrics and a unifying digital presence. This committee will explore examples of programs from some of the top consumer brands and discuss theories for the ways to integrate into social media.


NETWORKING BREAKFAST (8:30AM – 9:00AM)



Session I. Northwestern Mutual (9:00AM – 9:25AM)
Speaker: TBD

Session II.The Evolving Landscape of Relationship Marketing  (9:30AM – 9:55AM)
Speaker:
Brooke Bartlett, Senior Vice President, Motive
Hillary Miller, Senior Vice President of Account Services, Motive

Session III. Loyalty Marketing: The Good, the Bad, and the Ugly (10:00AM – 10:25PM)
Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Loyalty marketing is big business and increasing in importance. For brands, it's more critical than ever to have one-to-one relationships with customers. That provides brands the ability to collect customer data and insights and market directly to customers — and often loyalty members are a brand's best customers. Meanwhile, consumers are increasingly signing up for loyalty programs to find value and fight inflation. While there is clear "good" in loyalty programs, there are also "bad" and "ugly" characteristics. Differentiating a loyalty program from competitors and determining the appropriate frequency of communication with members remain significant obstacles for marketers. And fraud poses a major threat to loyalty programs.

Speaker:
Bill Duggan, Group Executive Vice President, Association of National Advertisers

Session IV. More infomation to come... 
Speaker: 

Closing Remarks 

Lunch & Networking (12:00PM – 1:00PM)

Speakers Bio

Bill Duggan

Bill Duggan is group executive vice president at the ANA (Association of National Advertisers) with responsibilities focused on thought leadership and management of three of the organization’s business practices – Brand, B2B, and Media. He has led the ANA’s work on programmatic media supply chain transparency, retail media, principal media, loyalty marketing, supplier diversity, procurement, in-house agencies, and more.

Mr. Duggan joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. He worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He has been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management on both the graduate and undergraduate levels, and has a bachelor’s degree from Boston College and an M.B.A. from New York University.