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Navigating the Future of Email Marketing: 2025 Predictions & Industry Direction Virtual Roundtable (EEC Committee)

when

Start: Wednesday, February 12, 2025 at 11:00am

End: Wednesday, February 12, 2025 at 12:30pm

WHERE

Virtual Meeting (Eastern Time)

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Navigating the Future of Email Marketing: 2025 Predictions & Industry Direction Virtual Roundtable - EEC Committee Meeting

Join the ANA Email Excellence Center’s Committee Co-Chairs as they unveil their predictions for email marketing in 2025. This virtual meeting will provide an overview of key trends and emerging strategies anticipated to shape the industry over the coming year. Following the presentation, attendees will be invited to participate in a roundtable discussion, sharing their challenges, insights, and expectations for the future of email marketing. This session is tailored to bring together B2C, B2B, DTC, and hybrid marketers to foster a dynamic exchange on the evolution of email as a key channel to drive action and support the consumer experience. Discover actionable insights and collaborative strategies that will support your email marketing efforts in growing, engaging, and retaining a loyal customer base.

Key Takeaways:

  1. 2025 Email Marketing Predictions – Gain insights from the ANA Email Excellence Center Co-Chairs on trends, tactics, and technology expected to impact email marketing over the next year.
  2. Industry-Wide Virtual Roundtable – A unique chance to engage in open discussions with peers, share pain points, and explore opportunities to collectively address common challenges and innovate for the future.
  3. Cross-Sector Perspectives – Hear from fellow attendees across B2B, B2C, DTC, and hybrid markets, understanding how the changing landscape of email impacts different business models and audiences.
  4. Strategies for Growth, Engagement, and Retention – Learn new approaches to maximize the effectiveness of email marketing in building brands and driving business growth.
  5. Building a Resource Network – Connect with a community dedicated to excellence in email marketing, where you can access the latest research, attend must-join events, and stay at the forefront of best practices in the field.

Hosts:


Jose Cebrian
EVP, Vertical Lead
Merkle
EEC Co-Chair


Kelly Haggard
VP, Channel Optimization and Innovation
Synchrony
EEC Co-Chair


Scott Cohen
Vice President of Strategy and Marketing
InboxArmy
EEC Co-Chair

 


Event details are subject to change.

Webinar information, if available, will be provided to registrants only.