The Virtuous Cycle of Customer-Centric Marketing: Fueling Today’s Results and Long-Term Growth

The rumors are true: customer-centric marketing can transform your business. But, what does it actually mean to build a customer-centric strategy? Experts from Aerie and their strategic partners at Ovative Group weigh in on their shared learnings. Aerie’s organizational shift toward customer-centric marketing and measurement is not just helping achieve short-term goals; it’s got long-term implications for their revenue, customer file health, and brand equity. Join this session to understand how you can apply these learnings to each step of the marketing process: from planning and activation to testing, measurement, and reporting. Discover the secrets to bring these crucial elements to life, empowering businesses to achieve sustainable growth and lasting customer connections.

Related Content