Separating Hype from Reality: The Real Data Behind Marketing & GenAI | Webinars | Events & Webinars | ANA

Separating Hype from Reality: The Real Data Behind Marketing & GenAI

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According to Deloitte Digital’s newly released research, 26% of surveyed marketers are already using Generative AI (GenAI) for marketing content production, with another 45% planning to implement it by 2024. Will you be one of them, or are you still wondering if GenAI is for you?

Join Deloitte Digital’s Todd Brownrout and Jenny Kelly to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands, and get a sneak peek at how the Deloitte Digital Content Studio is deploying GenAI in Content Production workflows.

Takeaways:

  1. The primary use cases for GenAI in content production
  2. The drivers that have led early adopters to use GenAI
  3. The ROI that these GenAI early adopters are seeing
  4. The concerns that content marketers have regarding GenAI

when

Start: Wednesday, January 10, 2024 at 3:00pm

End: Wednesday, January 10, 2024 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)


Todd Brownrout, Head of Global Content Production, Deloitte Digital


Jenny Kelly, US Head of Content, Deloitte Digital