Improving Outcomes: How Clean Rooms are Reshaping Customer Data Control

Did you know that in 2024, a staggering 46% of marketers highlight control as the primary driver behind their clean room strategy? This underscores the growing importance of maintaining control over signals while leveraging their power for strategic decision-making. Control of customer data starts with data standards. When robust standards are implemented, advertisers typically experience a substantial 31% increase in their advertising effectiveness. Data clean room offerings today have evolved substantially to deliver better standards for advertisers looking to improve outcomes and maintain more control over their customer’s data. In this session we will explore the latest trends in how advertisers are leveraging data while maintaining control over their customer records for safe and effective use in advertising campaigns.