The Power of Industry Media (B2B Marketing Webinar Series)

This presentation, The Power of Industry Media, explores how industry media (aka digital trade media) plays a critical role in B2B marketing as an essential but often underserved channel. With a focus on aligning industry media with omnichannel marketing efforts, the presentation highlights how tailored content and data-driven insights can enhance efficiency, nurture leads, and drive conversions across verticals. The discussion also emphasizes innovative experiences with AI and VR, to create immersive buyer experiences and maximize ROI. This comprehensive guide provides actionable steps for making industry media a key component in achieving measurable outcomes for advertisers.