You Might be a Marketer Conference hosted by North Carolina Central University (In-Person Only)

Join The ANA Educational Foundation (AEF) at the You Might Be a Marketer HBCU student conference which convenes industry and academia. This event is geared towards students who will come from North Carolina Central University, St. Augustine University, and Shaw University:

The industry: Discover how the marketing industry collaborates to create meaningful brand engagements with consumers and businesses.
Career Advice: Gain insights into working in the marketing field and learn how to navigate your future career.
Job Preparation and Opportunities: Learn how to prepare for a career in marketing and explore the various roles available.

when

Start: Tuesday, April 15, 2025 at 8:30am

End: Tuesday, April 15, 2025 at 2:30pm

WHERE

North Carolina Central University
1801 Fayetteville St.
Durham, NC 27707

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, April 15, 2025
8:30am - 9:30am	CHECK-IN / BREAKFAST
9:30am - 9:45am	WELCOME REMARKS Opening address highlighting key themes and objectives for the day. LaTasha Emmanuel Senior Manager, Community and Growth ANA Educational Foundation Dr. Attiyya Dunn Director of Marketing School of Business NCCU Dr. Anthony Nelson Dean School of Business NCCU Chandra Guinn Executive Director, DEIB McKinney
9:45am - 10:15am	KEYNOTE: MARKETING IN THE AGE OF CULTURAL SHIFT A leading marketing executive shares insights on how brands are adapting to evolving consumer behaviors, cultural moments, and the demand for authenticity in marketing. Julius Robinson COO, Western US & Gaylord Hotels Nationwide Marriott International
10:15am - 10:50am	FIRESIDE CHAT: BUILDING CULTURALLY RELEVANT MARKETING CAMPAIGNS Industry leaders discuss the strategies behind crafting campaigns that authentically engage diverse audiences and drive meaningful impact. Erica L. Wilkerson Senior Director Multicultural & Youth Marketing Nascar Kyane Epps Senior Social Strategist McKinney
10:50am - 11:00am	NETWORKING BREAK A chance to refresh and connect.
11:00am - 11:35am	PANEL: NAVIGATING CAREERS IN MARKETING & BRAND STRATEGY Marketing professionals from top organizations share their career journeys, essential skills for success, and insights into emerging roles in the industry. Moderator: Koren Townsend Sr. Project Manager Red Hat Live Monica Johnson Brand Marketing Specialist USPS Nicholas Love CEO Kuulur Group Crystal Marie McDaniels Senior Manager, Product Marketing & Acquisition (B2B Duke Energy Dior George CEO TDD Enterprises
11:35am - 12:10pm	FIRESIDE CHAT: STRAIGHT TALK - BREAKING INTO AND THRIVING IN MARKETING In this candid conversation, Tony Ezell, EVP, President of the Americas at BD, shares unfiltered insights on what it truly takes to break into the marketing industry and thrive in the corporate world. Tony will dive deep into the challenges and opportunities of landing your first role, excelling in your career, and staying authentic along the way. No fluff—just real talk and actionable advice to help you succeed Moderator: Brécha Byrd Account Executive Momentum Worldwide Tony Ezell EVP, President of Americas BD
12:10pm - 12:45pm	PANEL: HBCU ALUMS IN MARKETING & ADVERTISING: JOURNEYS FROM CLASSROOM TO CORPORATE This panel features HBCU alumni at various career stages sharing their journeys into marketing and advertising. From breaking in to leveling up, they’ll offer insights on navigating the industry, overcoming challenges, and leveraging their HBCU experience for success. Brécha Byrd Account Executive Momentum Worldwide Isatu Sowe AI Engineer/UX Designer Retail Genie Ivana Spurlock Moore Lead Marketing Specialist Public Impact Rasheed S. Brown Sr. Copy Writer Epsilon Mya Bray-Lynn Singleton Social Media Specialist University of North Carolina at Charlotte
12:45pm - 2:00pm	NETWORKING LUNCH Engage in meaningful conversations with fellow attendees, speakers, and marketing professionals.
2:00pm - 2:35pm	MARKETING INNOVATION SHOWCASE: THE FUTURE OF BRAND ENGAGEMENT (Run Concurrently) Discover the latest trends, tools, and creative strategies shaping the future of marketing, from social commerce to experiential activations and beyond. Arvanna Smart Social Media Strategist McKinney Kristina Rios Sr. Program Manager Kargo Isatu Sowe AI Engineer/UX Designer Retail Genie
	THE MARKETING CAREER LAB (Run Concurrently) Looking to make a strong first impression? Drop into the Marketing Career Lab for hands-on guidance from recruiters on perfecting your elevator pitch, resume, LinkedIn profile, and interview skills. Get expert feedback and take your career readiness to the next level! Kylah Lewis People & Experience Specialist McKinney
2:35pm - 2:45pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.