B2B Growth Marketing - Virtual
Seats are limited and confirmation of attendance will be required in advance of the session.
B2B companies typically face myriad challenges in the quest to drive growth for their business. Longer and more complex sales cycles can complicate an already challenging landscape of technological advances, evolving customer bases, and complex or matrixed decision-making environments.
In this workshop, you will explore advanced growth marketing strategies specifically tailored for B2B companies and their unique challenges. Gain insights into developing robust growth strategies, integrating sales and marketing efforts, and building a culture that embraces continuous improvement and innovation in the B2B landscape. Learn proven frameworks to drive growth including account-based marketing, GTM, and offer-led growth. And construct a growth strategy that aligns with business objectives, identifying key growth channels, and understanding the B2B customer journey.
Target Audience
This workshop is ideal for:
- B2B Marketing Analysts
- B2B Sales Leaders
- B2B Business Development Managers
- B2B Marketing Executives
Download the full benefits here
- Welcoming & Opening Remarks (5min)
- Setting the Stage (5min)
- Introduction to Growth Marketing in B2B Contexts (20min)
- Exercise I (20min)
- Developing a Robust Growth Strategy (30min)
- BREAK (5min)
- Effective Use of Data and Metrics (20min)
- B2B Growth Tactics and Frameworks (20min)
- Exercise II (20min)
- Sales & Marketing Integration (20min)
- Building a Culture of Growth & Closing Remarks (10min)
- Closing (5min)
when
Start: Thursday, April 3, 2025 at 2:00pm
End: Thursday, April 3, 2025 at 5:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| B2B Growth Marketing - Virtual | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $199 | Silver Tier $299 | Nonmember $399 | ||||
Instructors
Jim Huffman
Jim Huffman is the co-founder and CEO at GrowthHit, a consultancy he created to help companies better understand and implement best-practice principles of technical marketing and data-driven growth. Jim gained deep client-side experience working as a growth marketing mentor for the famous startup accelerator Techstars and he teaches growth marketing to professionals through General Assembly. Jim has grown companies that have been featured by WSJ, Forbes, TechCrunch and Wired. As VP of Marketing at VC-backed TheTake, he was the sole growth marketer and grew their user base from 0 to 100,000 members and 3 million pageviews in under 18 months. At UrbanDaddy, Jim contributed to the award-winning “The Next Move” mobile application and grew their e-commerce initiative to over $5 million in sales as Head of E-commerce Merchandising.
Jim also leverages his experience by working with startup founders and marketing professionals at Startup Week Seattle and General Assembly NYC. Jim earned his bachelor’s degree from University of Kansas where he serves as a mentor to marketing and business students. Today, Huffman is based in Seattle, Washington, and is an active member of the ANA, Techstars and General Assembly.