How Marketing Is Advancing The Ideals Of Earth Day (Virtual Only)

Since 1970, Earth Day has served as a rallying cry for individuals, businesses, governments, and the private sector to fight for a sustainable and thriving future. In raising awareness of environmental issues and the importance of protecting the planet, Earth Day has motivated millions of people and organizations worldwide to foster meaningful change through action and responsible stewardship. In this special members-only virtual conference, presented by the ANA’s Center for Brand Purpose and Society and Sustainability Collective, celebrate the 55th anniversary of Earth Day by learning how the marketing community is innovatively advancing purposeful and sustainable programs to spur compliance and efficiency, stimulate action, and drive business growth. Hear from industry leaders about the critical role marketing insights, creative storytelling, and responsible media play in promoting and creating sustainable products and services, driving sustainable consumer habits, and cultivating brand champions. It’s also a time to reflect on marketing’s impact on the planet and the steps we can take make a world of difference.