From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025

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In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact.

Join Gain Theory to discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025. We’ll share the essential ingredients for success, including the tools, techniques, skills and behaviours that will enable marketers to make data-driven decisions that drive results.

We’ll also reveal three critical areas to focus on next year to ensure you’re maximizing the value for your investment in marketing measurement and optimization.