How to Lead Projects That Transform - Virtual | School of Marketing | ANA

How to Lead Projects That Transform - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Every transformation project, no matter its size, has the potential to bring about significant change within your organization. Yet, projects often go astray due to a lack of clear vision, absence of creativity and ideation, or an org culture that leads to roadblocks within teams. Ultimately, these factors can combine to create a loss of trust and confidence in the process and outcomes of a transformation project and lead to diminishing its ability to effectively drive innovation.

The skills and principles you acquire in this workshop will equip you to not only articulate these challenges within your organization but overcome them through effective intrapreneurship. Harvard Business Review defines intrapreneurship as “the use of entrepreneurial management techniques within established companies to create new environments that foster innovation”. Thankfully, the ability to leverage this process can be taught, with great success. During the workshop, you will learn a series of applied strategies to unlock your brand’s potential that can be applied to projects of all sizes, from internal endeavors to CX initiatives to high profile marketing transformation efforts. This workshop will empower you to become a more effective leader, adept problem solver, and a catalyst for positive change within your organization. Join us and embark on a journey to unlock your full potential as a change agent intrapreneur.

Target Audience
Mid-level leaders and managers tasked with leading transformation of any scope, and/or those with an intrapreneurial mindset struggling with effective project leadership or driving change/transformation within your organization.

Download the full benefits here


  • Setting the Stage (10min)
  • Assessing Your Transformation Challenges (30min)
  • The Three Key Ingredients of a Successful Transformation Project (30min)
  • How to Define A Strategic Vision and Drive Alignment (45min)
  • BREAK (5min)
  • How to Unlock Effective Design Ideation and Execution (35min)
  • How to Transform Your Team Culture (25min)
  • Closing (10min)



when

Start: Tuesday, March 18, 2025 at 2:00pm

End: Tuesday, March 18, 2025 at 5:00pm

WHERE

Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
How to Lead Projects That Transform - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399

Instructors

trainer

Kenan Ali

Director Design Transformation

Kenan has been leading internal cultural and employee transformation initiatives along with customer experience transformation initiatives for large, complex and global clients like Lenovo, Pfizer, Sanofi and Cartier for the last 13+ years. His career started in brand strategy and he comes with a decade of experience in launching and relaunching iconic global brands.


trainer

Laurence Adrian

Senior Director Design Transformation

Laurence is a leader in transforming businesses through innovative new products. With over 15+ years of consultancy experience, he's a strategy, design, and technology specialist with a proven track record, leading large teams for brands like Citibank, Goldman Sachs, Bloomberg, Morgan Stanley, Ringier AG, Prudential, and NBC Sports. His work has received numerous accolades, including BAI Global Innovation Awards, Fast Company's Innovation by Design, W3 Awards, Effies and the Webbys.